Jesse Lipson is the founder of Levitate and a seasoned entrepreneur with a history of successful ventures in the software industry. He previously founded ShareFile, which he grew into a thriving business before its acquisition by Citrix. Jesse is known for his deep insights into the SaaS landscape and his innovative approach to solving real-world problems.

• [00:00] Introduction to Jesse Lipson and his journey
• [05:30] Founding ShareFile and the early days
• [12:45] The acquisition by Citrix and lessons learned
• [20:00] Starting Levitate and the entrepreneurial spirit
• [30:00] Discussing the SaaSpocalypse and AI's impact on SaaS
• [45:00] Live Q&A panel with audience questions
• [55:00] Key takeaways and closing thoughts

• Ready to action this strategy?

Connect with this expert now for a complimentary strategy consult or exclusive offer.

https://summit.softwareoasis.com/activate-offers/

(Claim Your Offer / Schedule Consultation)

• Apply to Present at our Live Events as an expert

https://experts.softwareoasis.com/expert-introductions

• Get Your Networking Pass

https://experts.softwareoasis.com/executive-networking-pass

• Claim your complimentary event pass and attend live:

https://bootcamps.softwareoasis.com/

https://summit.softwareoasis.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Mike Morris is the CEO and co-founder of Randstad Digital's AI-powered talent marketplace. With a rich background in building talent platforms, Mike has successfully scaled multiple businesses, including Torque, which achieved significant growth before its acquisition by Randstad.

• 00:00 Introduction to Mike Morris and Randstad Digital
• 05:00 Building and scaling talent marketplaces
• 10:30 The role of AI in future-proofing talent
• 20:00 Insights from the Software Oasis AI Summit
• 30:00 Q&A panel session with audience questions

• Ready to action this strategy?

Connect with this expert now for a complimentary strategy consult or exclusive offer.

https://summit.softwareoasis.com/activate-offers/

(Claim Your Offer / Schedule Consultation)

• Apply to Present at our Live Events as an expert

https://experts.softwareoasis.com/expert-introductions

• Get Your Networking Pass

https://experts.softwareoasis.com/executive-networking-pass

• Claim your complimentary event pass and attend live:

https://bootcamps.softwareoasis.com/

https://summit.softwareoasis.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Peter Juhasz is the founder and CEO of Syrvi AI, a company dedicated to leveraging AI to transform B2B sales processes. With over 20 years of experience in business development and marketing, Peter has a deep understanding of how AI can be used to build effective sales systems. He is passionate about helping businesses achieve predictable and scalable pipelines.

• [00:00] Introduction to Peter Juhasz and Syrvi AI
• [05:30] Peter's journey from business setbacks to launching Syrvi
• [12:00] The role of AI in transforming B2B sales
• [20:00] Building trust and authority in the field
• [30:00] Precision targeting and its importance
• [40:00] Ensuring email tone and style align with brand identity
• [50:00] Balancing outreach and inbound lead generation

• Ready to action this strategy?

Connect with this expert now for a complimentary strategy consult or exclusive offer.

https://summit.softwareoasis.com/activate-offers/

(Claim Your Offer / Schedule Consultation)

• Apply to Present at our Live Events as an expert

https://experts.softwareoasis.com/expert-introductions

• Get Your Networking Pass

https://experts.softwareoasis.com/executive-networking-pass

• Claim your complimentary event pass and attend live:

https://bootcamps.softwareoasis.com/

https://summit.softwareoasis.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Seva Ustinov is the founder and CEO of Plurio AI, a company that provides AI agents to automate marketing tasks for businesses investing significantly in digital advertising. With a strong background in applied mathematics and development, Seva transitioned from running a successful marketing agency to pioneering AI-driven solutions for marketers.

### Show Notes

• [00:00] Introduction to Seva Ustinov and Plurio AI
• [05:20] From Marketing Agency to AI Innovation
• [12:45] The Shift from Analytics to Automation
• [20:30] Rebranding to Plurio AI: Challenges and Insights
• [30:15] AI's Impact on Marketing Efficiency
• [40:00] Live Panel Q&A

• Ready to action this strategy?

Connect with this expert now for a complimentary strategy consult or exclusive offer.

https://summit.softwareoasis.com/activate-offers/

(Claim Your Offer / Schedule Consultation)

• Apply to Present at our Live Events as an expert

https://experts.softwareoasis.com/expert-introductions

• Get Your Networking Pass

https://experts.softwareoasis.com/executive-networking-pass

• Claim your complimentary event pass and attend live:

https://bootcamps.softwareoasis.com/

https://summit.softwareoasis.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Roi Carmel is the CEO and co-founder of Spotlight AI, a company focused on revolutionizing enterprise sales through AI integration. Before Spotlight AI, Roi held executive roles at companies like Cyber Reason and Perfecto Mobile, where he was instrumental in driving growth and innovation.

### Show Notes

• **[00:00]** Introduction to Roi Carmel and Spotlight AI
• **[05:15]** Roi's journey in tech and founding Spotlight AI
• **[10:45]** Challenges in operationalizing sales strategies
• **[20:00]** Integrating AI into existing workflows
• **[30:30]** Enhancing sales productivity with AI
• **[40:00]** Live panel discussion at Software Oasis AI event

• Ready to action this strategy?

Connect with this expert now for a complimentary strategy consult or exclusive offer.

https://summit.softwareoasis.com/activate-offers/

(Claim Your Offer / Schedule Consultation)

• Apply to Present at our Live Events as an expert

https://experts.softwareoasis.com/expert-introductions

• Get Your Networking Pass

https://experts.softwareoasis.com/executive-networking-pass

• Claim your complimentary event pass and attend live:

https://bootcamps.softwareoasis.com/

https://summit.softwareoasis.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

• [00:00] Introduction to Edward Barrow and Cloud Capital
• [05:30] Edward's journey from Idio to Optimizely
• [12:45] Challenges with managing cloud spending
• [20:00] The genesis of Cloud Capital
• [30:15] Importance of aligning with VC objectives
• [45:00] Live panel Q&A at Software Oasis event

Edward Barrow is the co-founder and CEO of Cloud Capital, a company dedicated to transforming volatile cloud infrastructure costs into forecastable financial assets. With a background in founding and scaling B2B software companies, Edward has extensive experience in corporate strategy and venture capital.

• Ready to action this strategy?

Connect with this expert now for a complimentary strategy consult or exclusive offer.

https://summit.softwareoasis.com/activate-offers/

(Claim Your Offer / Schedule Consultation)

• Apply to Present at our Live Events as an expert

https://experts.softwareoasis.com/expert-introductions

• Get Your Networking Pass

https://experts.softwareoasis.com/executive-networking-pass

• Claim your complimentary event pass and attend live:

https://bootcamps.softwareoasis.com/

https://summit.softwareoasis.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this episode, host Michael Bernzweig interviews Khurram Mir, CMO and founder of Kualitatem and Kualitee, about how quality engineering is changing in the AI era. Khurram explains why traditional QA—built as a late‑stage gate for waterfall releases—can’t handle today’s rapid deployment cycles and AI‑enabled systems. He shows how to shift testing left, embed quality across the SDLC, and use generative AI for test case generation, synthetic data, self‑healing automation, and smarter defect analysis so quality becomes a growth enabler instead of a release bottleneck.

Key topics:

• The limitations of traditional QA in rapid release cycles and how to adapt
• Practical AI tools for test case generation, synthetic data, and self-healing automation
• The importance of embedding quality across the entire SDLC, not just in QA
• Red flags indicating waterfall thinking still dominates an organization’s QA approach
• Roadmap for AI adoption: pilot, integrate, and mature with predictive capabilities
• Upskilling testers into business-savvy quality engineers through critical thinking
• The shift from reactive testing to proactive, risk-driven quality management
• Using AI for defect triage, test data creation, automation maintenance, and integration mapping
• Aligning teams and KPIs to foster shared ownership of quality
• Data pipeline best practices for AI reliability and real-time transformation

Timestamps:

00:00 - Introduction to AI-driven quality engineering revolution
00:29 - Khurram Mir’s personal journey from software tester to QA innovator
01:13 - Key elements for executives to start with quality engineering
03:00 - Red flags signaling waterfall QA in modern organizations
04:36 - Measurable outcomes of investing in quality early
05:21 - Impact of maturity levels on quality transformations
09:44 - Evolution of QA from waterfall to continuous deployment models
11:00 - Why traditional QA models break in AI-enabled fast release cycles
13:22 - Role of QA as a system, embedded from requirements to deployment
15:52 - The impact of generative AI on test case creation and defect prediction
17:27 - How AI addresses the "blank page" problem in test design
19:40 - Synthetic data generation for healthcare and regulated industries
21:52 - Self-healing automation and intelligent defect analysis
23:02 - Roadmap to AI adoption: start small, scale responsibly
24:29 - Quality as a growth enabler, not a cost center
25:05 - Live Q&A session highlights
34:36 - Deep dive into data pipeline best practices for AI reliability

• Ready to action this strategy?

Connect with this expert now for a complimentary strategy consult or exclusive offer.

https://summit.softwareoasis.com/activate-offers/

(Claim Your Offer / Schedule Consultation)

• Apply to Present at our Live Events as an expert

https://experts.softwareoasis.com/expert-introductions

• Get Your Networking Pass

https://experts.softwareoasis.com/executive-networking-pass

• Claim your complimentary event pass and attend live:

https://bootcamps.softwareoasis.com/

https://summit.softwareoasis.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In this insightful conversation, Karen Nikoghosyan, CEO of eSwap Global, shares his entrepreneurial journey from a young software engineer in Armenia to leading a multi-channel inventory and order management platform. Alongside host Michael Bernzweig, they discuss the transformative role of AI in e-commerce, emphasizing its impact on customer experience, operations, and the competitive landscape. The discussion also covers the challenges and opportunities of AI-driven marketing and the future of AI employees in e-commerce.

Takeaways

• Entrepreneurial journeys are rarely straight paths to success.
• AI is transforming e-commerce from customer experience to operations.
• Karen started his journey in software engineering at a young age.
• eSwap Global offers inventory and order management for multi-channel sellers.
• AI tools are essential for efficient e-commerce operations.
• AI-driven marketing is changing competition on platforms like Amazon and eBay.
• AI employees will soon be integral to e-commerce businesses.
• Personalization and automation are key to e-commerce success.
• Predictive analytics and fraud prevention are crucial in e-commerce.
• Starting with AI early is vital for staying competitive.

Sound bites

• AI is transforming e-commerce.
• Entrepreneurial journeys are rarely straight paths.
• AI-driven marketing is the future.
• Personalization is key to success.
• Automation is revolutionizing e-commerce.
• Predictive analytics is crucial.
• Fraud prevention is vital.
• Start with AI early.
• AI employees are the future.
• Karen's journey from engineer to CEO.

Chapters

• Introduction to Karen Nikoghosyan
• The Role of AI in E-Commerce
• Challenges and Opportunities in AI-Driven Marketing
• The Future of AI Employees in E-Commerce

• Ready to action this strategy?

Connect with this expert now for a complimentary strategy consult or exclusive offer.

https://summit.softwareoasis.com/activate-offers/

(Claim Your Offer / Schedule Consultation)

• Apply to Present at our Live Events as an expert

https://experts.softwareoasis.com/expert-introductions

• Get Your Networking Pass

https://experts.softwareoasis.com/executive-networking-pass

• Claim your complimentary event pass and attend live:

https://bootcamps.softwareoasis.com/

https://summit.softwareoasis.com/

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.