Social Surge: What to Look for in a Social Media Marketer
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Social Surge: What to Look for in a Social Media Marketer
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If you want a Gary Vaynerchuk-style content machine, you need a Gary Vaynerchuk-style budget.
Mo Regalado and Hector Regalado walk through what CRE professionals should look for when they hire a social media marketer. They cover:
- The math behind big content output: an estimated 31-person team, about $3.2 million a year in payroll, and $1000's in tools - Why you should pick the platforms where you're most likely to transact, starting with LinkedIn and YouTube - The difference between hiring an influencer and hiring a marketer - Six things a good social media marketer does, from asking about your business before your logo to planning for 10% organic reach - Red flags: guaranteed followers, "potential audience" reports, and post-and-ghost - Seven questions to ask before you hire, including "What do you need from me each week?"
They close with a quick exercise: list everything your social media manager does and protect the two jobs that bring in the most business.
🎥 Watch this episode and every Social Surge on YouTube: 👉 https://www.youtube.com/@MoVOMediaMarketing