Every hospitality marketer knows the pain of seasonal downturns. Your social media metrics start to dip, engagement becomes harder to maintain, and suddenly, those bustling feeds that were bursting with activity feel more like an echo chamber. If you're struggling to keep your social media presence vibrant and engaging during your off-peak seasons, you're facing one of the industry's most persistent challenges.

Today we're joined by Amanda Lahn-Boyer, Director of Marketing at Lahn Hospitality Group, where she oversees marketing strategy for The Funplex amusement centers across multiple locations. With over seven years of experience navigating the seasonal nature of family entertainment destinations, Amanda has mastered the art of maintaining year-round social media engagement, even when the rides aren't running at full capacity.

Social Pulse Podcast host Mike Allton asked Amanda Lahn-Boyer about:

🟣Strategic Content Planning - Learn how to build a year-round content calendar that maintains audience engagement regardless of season

🟣Off-Peak Opportunity Mining - Discover creative ways to turn traditionally slower periods into unique marketing advantages

🟣Measurement That Matters - Understanding how to adjust and interpret social media metrics based on seasonal patterns

Learn more about Amanda Lahn-Boyer

• Connect with ⁠Amanda Lahn-Boyer on LinkedIn⁠

Resources & Brands mentioned in this episode

• ⁠FunPlex amusement centers⁠

• Learn more about Agorapulse with a ⁠free demo⁠ 🧡

• ⁠Mount Laurel⁠

• ⁠East Hanover⁠

• ⁠Funplex After Dark⁠

• ⁠IAAPA⁠

• ⁠CapCut⁠

• ⁠Visit Philly⁠

• ⁠Visit New Jersey⁠

• ⁠Social Media Day Philadelphia⁠

• ⁠Funplex Social Channels⁠

Show Notes & Transcript: ⁠https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/seasonal-slumps-not-anymore-smart-social-media-strategies-for-hospitality-brands⁠

Brought to you by ⁠Agorapulse⁠: the #1 rated social media management solution. ⁠Follow Agorapulse on LinkedIn⁠.

Produced and Hosted by ⁠Mike Allton⁠, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Do you feel like you're invisible in your organization while watching your more outgoing colleagues get all the recognition and opportunities? You're working just as hard, delivering great results, but somehow you're always overlooked for promotions, speaking opportunities, or that next big project. Maybe you've been told you need to "put yourself out there more" but the thought of networking events and self-promotion makes your skin crawl. Here's the truth: being an introvert in the social media and marketing world doesn't have to be a career limitation—it can actually be your secret weapon.

That's exactly what today's guest, Goldie Chan, is here to help us understand. Goldie is the founder of Warm Robots, a personal branding consultancy, and the author of "Personal Branding for Introverts." As a LinkedIn Top Voice with over 97,000 followers, she's built one of the most recognizable personal brands on the platform while helping countless introverted professionals do the same. Goldie became a pioneer in LinkedIn video content when the feature was still in beta, and she's navigated building her authentic personal brand through life's biggest challenges, including a very public cancer journey, proving that vulnerability and authenticity are actually superpowers in the digital age.

Social Pulse Podcast host Mike Allton asked Goldie Chan about:

🧡 Authentic authority building - How introverts can leverage their natural strengths to build credibility and influence without feeling fake or overwhelmed.

🧡 Strategic vulnerability in content - When and how to share personal challenges professionally to deepen audience connection and trust.

🧡 Intrapreneur success strategies - Practical approaches for building your personal brand while working full-time without creating conflicts with your employer.

Learn more about Goldie Chan

• Connect with Goldie Chan on LinkedIn

• Connect with Goldie Chan on Instagram

Resources & Brands mentioned in this episode

• Warm Robots

• Join Social Pulse Community on Facebook

• Learn more about Agorapulse with a free demo

• Allego

• Blab

• Periscope

• Evernote

• Social Media Hat

• Adobe Acrobat's AI assistant

• Gemini

• Personal Branding for Introverts

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-introverts-guide-to-standing-out-while-staying-employed

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

How many times have you crafted what you know is a brilliant social media strategy, only to watch it get shot down in the boardroom? You're sitting there with data, insights, and a clear vision for success, but somehow you keep hearing "we don't have the budget" or "let's table this for next quarter." Meanwhile, you watch other departments get approval for their initiatives without breaking a sweat. The truth is, your ideas aren't the problem – it's how you're presenting them. When you can't get internal buy-in, your career stagnates, your team loses morale, and your company misses out on massive opportunities to connect with customers and drive real business results.

That's exactly what our guest today is here to help you solve. Jack Appleby has spent six years in the social media marketing trenches before founding How To Hoop Forever and becoming the voice behind Future Social, a weekly newsletter that helps thousands of social media professionals navigate the industry's most complex challenges. Jack has been a keynote speaker at major marketing events and has made a name for himself by tackling the unspoken skills that separate good social media managers from the ones who consistently get their strategies approved and funded.

Social Pulse Podcast host Mike Allton asked Jack Appleby about:

🧡 Strategic positioning techniques - How to frame social media initiatives as essential business investments rather than marketing expenses that executives can easily cut.

🧡 Executive communication secrets - The specific language, metrics, and presentation approaches that turn skeptical leaders into your biggest advocates for social strategy.

🧡 Budget-proof proposal frameworks - How to structure your strategic recommendations so they're impossible to ignore and nearly impossible to reject.

Learn more about Jack Appleby

• Connect with Jack Appleby on LinkedIn

Resources & Brands mentioned in this episode

• How to Hoop Forever

• Join Social Pulse Community on Facebook

• Learn more about Agorapulse with a free demo

• Future Social

• Dying Light

• DC Comics

• WBR

• Stake

• Social Pulse Podcast on Apple

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/from-no-budget-to-yes-please-how-to-sell-social-strategy-internally

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

In today's digital landscape, hospitality marketers face an impossible-seeming challenge: create content that stands out in crowded feeds, captures the unique essence of your property, AND delivers measurable business results. Many social media managers feel torn between their creative instincts and the pressure to report hard numbers. Should you prioritize beautiful, aspirational content that reflects your brand vision, or focus on what the analytics say will perform best? This tension leaves many hospitality marketers feeling frustrated, wondering if they're truly making an impact or just posting into the void.

That's why we're thrilled to welcome LaRhonda Strong to the show today. As a dynamic hospitality marketing leader with over a decade of experience driving brand growth across multiple properties, LaRhonda has mastered the delicate balance between creative storytelling and data-driven results. Currently overseeing marketing for a multi-property portfolio at Peachtree Group Hospitality Management, she brings invaluable insights on building integrated campaigns that don't just look good, but actually convert. A proud Howard University alum and committed mentor, LaRhonda represents the best of what strategic hospitality marketing can achieve.

Social Pulse Podcast host Mike Allton asked LaRhonda Strong about:

🟣Creative Foundations That Convert: Learn how to build a content strategy that maintains brand integrity while incorporating data signals that drive business results.

🟣Metrics That Matter: Discover which social media metrics actually translate to hospitality business success and how to structure your reporting to demonstrate true value.

🟣Balancing Act Techniques: Master practical approaches for making data-informed creative decisions without sacrificing the authentic storytelling that resonates with potential guests.

Learn more about LaRhonda Strong

• Connect with LaRhonda Strong on LinkedIn

Resources & Brands mentioned in this episode 💜

• Peachtree Group

• Learn more about Agorapulse with a free demo 🧡

• Howard University

• Meta Business Suite (formerly Meta Studio)

• Google Analytics

• Sprinklr

• HubSpot

• Socialpulse Podcast Retail Edition

• 6 Facebook Hacks for Packed Events

• Sprout Socials

• How to Create the Perfect Instagram Carousel Post: Best Practices

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/data-driven-creativity-how-top-hospitality-brands-balance-art-and-analytics

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.
Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.

Are your social media ideas getting lost in translation when it comes to visual execution? You spend hours crafting the perfect strategy, developing messaging that hits all the right notes, but when it comes time to create the actual content, something gets lost along the way. Your posts don't have the visual punch they need to stop the scroll, your carefully planned campaigns fall flat, and you're left wondering why your brilliant ideas aren't converting into the engagement you know they deserve. Sound familiar? You're definitely not alone in this struggle.

That's exactly what our guest today is here to help with. Meet Chelse Hensley, Social Media Strategist and Influencer Manager at Visme, where she manages the social footprint for a brand with over 35 million users. Chelse is a master of zero-click marketing and specializes in helping SaaS brands show up, stand out, and stay top-of-mind by turning strategic concepts into magnetic visual content that's impossible to ignore. With her knack for punchy content, platform-native strategy, and deep love for storytelling, she's built a reputation for creating scroll-stopping visuals that transform passive fans into active communities.

Social Pulse Podcast host Mike Allton asked Chelse Hensley about:

🧡 Strategic Visual Translation - How to bridge the gap between brilliant social media strategy and compelling visual execution that actually stops the scroll.

🧡 Platform-Native Design Thinking - Why one-size-fits-all visuals fail and how to create content that feels native to each social platform while maintaining brand consistency.

🧡 Scaling Creative Output - How busy social media professionals can systematically turn strategic concepts into high-quality visual content without burning out or compromising authenticity.

Learn more about Chelse Hensley

• Connect with Chelse Hensley on LinkedIn

Resources & Brands mentioned in this episode

• Visme

• Connect with Visme on TikTok

• Visme app on YouTube

• Join Social Pulse Community on Facebook

• Learn more about Agorapulse with a free demo

• Amanda Natividad

• SparkToro

• Visme: 10 Best Brand Guidelines Templates (+Tips)

• Latte Social

• Hootsuite

• CapCut

Show Notes & Transcript: https://www.agorapulse.com/blog/podcasts/social-pulse-podcast/the-social-media-strategists-secret-turning-ideas-into-scroll-stopping-visuals

Brought to you by Agorapulse: the #1 rated social media management solution. Follow Agorapulse on LinkedIn.

Produced and Hosted by Mike Allton, Chief Storyteller at Agorapulse. If you’re interested in being featured on an upcoming episode, reach out to Mike.

Hosted by Simplecast, an AdsWizz company. See pcm.adswizz.com for information about our collection and use of personal data for advertising.