『Social Media for Social Impact』のカバーアート

Social Media for Social Impact

Social Media for Social Impact

著者: Dr. Misha Kouzeh
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Welcome to Social Media for Social Impact— the podcast where we explore how clicks, shares, and stories aren’t just shaping culture, but driving real change. I’m your host, Misha Kouzeh, and together we’ll uncover the strategies, tools, and lessons behind campaigns that move people — and move the needle for business too.

Now, let’s be honest. Social media can feel like a noisy, crowded place. But when used intentionally, it’s one of the most powerful tools we have for creating impact at scale. From viral campaigns that spark conversations worldwide, to small grassroots movements that start with a single post, we’ll dive into what works, what doesn’t, and how use social media as a force for good.

Along the way, I’ll be joined by leaders in business, marketing, tech, higher education, and more. We’ll talk about how to measure the ROI of doing good, why purpose is the new brand currency, and how AI is reshaping influence in ways we’re only beginning to understand.

So whether you’re a marketer, a business leader, social entrepreneur, or someone who just believes social media can be more than doomscrolling — this podcast is for you.

Dr. Misha Kouzeh
マネジメント マネジメント・リーダーシップ マーケティング マーケティング・セールス 経済学
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  • How to Work With Influencers in the Creator Economy: 5 Brand Mistakes (And How to Fix Them)
    2026/07/27

    What does it actually take to make influencer marketing work — and why are so many brands still getting it wrong?

    In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh sits down with Justin Johnson, a creator economy insider who spent years at Meta building one of the first creator partnership teams, and has since worked across Web3, fintech, and beyond. Justin has been in the room with MrBeast, Michelle Obama, the Nelk Boys, Andrew Schulz, and Theo Von — and he has watched brands win big and fail quietly with the same tools.

    Justin shares what the industry won't tell you: why one post was never going to work, what real fandom looks like when it moves offline, and the skill nobody in marketing is building fast enough.

    00:00 Introduction to Social Media for Social Impact

    00:49 Meet Justin Johnson

    01:10 How Justin Found His Way Into the Creator Economy

    08:29 When Online Fandom Goes IRL — The Nelk Boys Story

    16:47 How a Creator Became a Facebook Millionaire in Months

    25:24 The 5 Mistakes Brands Keep Making With Influencers

    31:32 Out-Drawing MrBeast & What That Tells Us About Creators

    34:54 Answer Engine Optimization: The Skill to Build Now

    36:25 How to Start With Zero Budget

    37:00 Justin's Closing Message

    Connect with Justin Johnson on LinkedIn: www.linkedin.com/in/hellojjohnson.

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh

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    38 分
  • Move Culture, Not Just Metrics: Marketing at the Intersection of Sports, Entertainment & Social Impact
    2026/05/21

    In this episode of Social Media for Social Impact, host Dr. Misha Kouzeh interviews Kristin Paul, a marketing leader whose career spans Zimmerman Advertising, Deutsch LA, The Walt Disney Company, Amazon, and SoFi Stadium. Kristin shares how the most powerful campaigns don't just sell—they cross into culture. From the viral simplicity of Hulu's "Hulu Has Live Sports" to a live MrBeast gaming event that raised money for charity during Amazon Prime Day, Kristen breaks down what it really takes to build moments that resonate. She discusses the difference between chasing virality and recognizing it when it's happening, why authentic creator partnerships matter more than polished briefs, and how brands like Oreo and Wendy's earn cultural relevance through speed and trust. Kristin also shares her philosophy on purpose-driven partnerships at SoFi Stadium, the underrated power of engagement over impressions, and the skills the next generation of digital marketers need to thrive.

    00:00 Introduction to Social Media for Social Impact

    00:49 Meet Kristin Paul: Marketing Leader Across Entertainment, Sports & Tech

    01:10 From Advertising to Amazon: Kristin's Career Journey

    03:18 Inside SoFi Stadium: Beyoncé, Cowboy Carter & the Power of a Signature Moment

    08:45 Hulu Has Live Sports: The Campaign That Became a Meme

    09:19 When You Know You've Crossed Into Culture

    10:00 Measuring Cultural Impact Beyond Views & Impressions

    10:45 Virality You Can't Plan: The Mandalorian & Baby Yoda

    13:30 Purpose-Driven Partnerships at SoFi Stadium

    16:47 Authentic Creator Partnerships vs. Scripted Briefs

    18:41 The Oreo Moment: Why Speed & Trust Win

    20:02 The MrBeast Prime Day Collab & Charity Tie-In

    24:20 Designing Campaigns Across Generations & Platforms

    27:14 The Underrated Metric: Engagement Over Impressions

    31:45 Navigating Pressure in High-Visibility Campaigns

    33:00 Always Ask Why: Purpose Behind Every Campaign

    36:00 AI in Marketing: Efficiency Without Losing Creativity

    38:15 Skills for the Next Generation of Digital Marketers

    Connect with Kristin on LinkedIn: www.linkedin.com/in/kristin-paul-53266546.

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh

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    37 分
  • From Clicks to Cures: How Healthcare Brands Use Social Media to Impact Patient Lives
    2026/04/13

    What happens when a filmmaker-turned-marketer finds his way into biotech? Francis Ukpolo, Marketing Lead at Amgen and founder of Afro Theory, joins Misha Kouzeh to pull back the curtain on healthcare marketing — the regulatory guardrails, why pharma turns off social media comments, and how a single conference moment can drive patient outcomes.

    00:00 Introduction & Meet Francis Ukpolo

    3:39 From Filmmaker to Healthcare Marketer

    5:28 Inside Omnichannel Marketing at Amgen

    9:52 The Regulatory Reality of Healthcare Marketing

    13:33 When Clinical Data Goes Viral

    15:57 How Afro Theory Was Born

    21:43 AI, Creators & the Future of Social Media

    25:48 Closing Thoughts & Where to Find Francis

    Connect with Francis on LinkedIn: www.linkedin.com/in/francisukpolo

    Check out Afrotheory: www.afrotheory.com

    Follow Francis on Instagram: www.instagram.com/fresh_pepper

    I'm happy you're here! Like the show?

    · Leave a rating and review on your favorite platform

    · Drop comments or questions for future episodes

    · Connect with me directly on LinkedIn: www.linkedin.com/in/mkouzeh

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    28 分
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