『Social Media for CEOs in 140 Characters』のカバーアート

Social Media for CEOs in 140 Characters

Social Media for CEOs in 140 Characters

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 Pam Lassiter, Host of the CEO Academy, interviews Amy Lipton, CEO of Spitfire Petites, and Dino Cattaneo, CEO of Hoolibean Digital Marketing about “Social Media for CEOs in 140 Characters.” The first question CEOs usually ask is, “Why me? I have a good Marketing Department.” You’ll get your answer. Good CEOs who want to continue to grow their businesses have no choice. “How” is the art form that the guests will describe. CEOs have a unique role in integrating social media strategy into the business plan and in providing oversight of a critical tool in developing business, monitoring customer engagement, and attracting/retaining employees. Regardless of whether you run a B2B or B2C company, the results are in: social media used wisely improves your outcomes at all levels. Amy, Dino and Pam define “wisely” for you along with the risks of social media, how to mitigate them, and how to limit your time on it and measure ROI while amplifying your rewards. Come join us!
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