Lynette Marble joins the Forward One podcast to break down the real estate social media strategies she uses to turn TikTok views into new clients and sold homes. From music and editing tools to her 80/20 content formula, she shares the tested tactics that drive sales and build relationships. But her strategy doesn’t end when she puts her phone down. It ties directly into her face-to-face relationships in Ventura County.00:00 Welcome to Forward One with Lynette Marble

00:11 Her real estate journey: starting from ground zero

01:24 Life events that drive buying and selling

02:28 Why real estate is a relationship business, not "churn and burn"

03:32 Two lead-gen models: high-volume vs. relational

04:59 Ventura County roots and community trust

05:33 Turning relationships into business: authenticity and volunteering

06:53 Starting on social media as a new agent

07:44 Targeting first-time home buyers on TikTok

08:37 The 80/20 content formula

09:14 What is a TikTok duet?

10:15 How much business comes from social media (it took 3 years)

10:58 Tracking analytics to see what works

11:35 Social proof vs. lead generation

12:46 Why 99% of buyers use online tools

14:09 Educating viewers vs. "just listed, just sold" posts

15:29 Meeting your audience where they are

16:06 The "How Did We Do It?" series

16:54 The most affordable one-bedroom in Ventura County post

17:59 Editing tools: CapCut and Canva

19:54 Instagram vs. TikTok vs. Facebook: every platform is a language

21:36 Learning new platforms with YouTube

22:21 Running ads from TikTok content

22:50 Why social media skills win over any client

24:05 Filming listings and timing music to video

25:05 Offering to film other agents' home tours

25:52 TikTok affiliate program

26:43 Why she won't sell to her audience

27:35 The next two years: consistency and phone calls

28:04 Marketing-enhanced prospecting

28:29 Her open house system

29:32 Final thoughts