Sue Rizzello, founder of **Remedy Marketing**, joins the Social Good Podcast to share 35 years of marketing wisdom, from launching Bluetooth globally to running her own B2B agency for two decades, including surviving advanced ovarian cancer while keeping the business alive. She breaks down why case studies and thought leadership are the real proof engines of B2B marketing, why AI can speed up the work but can't create original thinking, and what she'd tell women thinking about starting their own business.

**Timestamps:**
- 00:36 Sue's background: 35 years in marketing, starting Remedy 20 years ago
- 02:42 Closing the agency after being diagnosed with advanced ovarian cancer
- 03:13 Restarting the business in 2013
- 04:22 What inspired her to start Remedy Marketing
- 06:45 How the agency evolved from PR-centric to case studies and thought leadership
- 08:08 What "thought leadership" actually means, and the power of the customer voice
- 09:56 Remedy's "maximum ROI" content model
- 11:11 Why content is still king (or queen) in the age of AI
- 14:46 How Remedy actually uses AI in its own marketing
- 16:08 The industries and verticals Remedy's clients come from
- 17:48 Remedy's three pillars: thought leadership, case studies, and marketing action
- 21:16 What onboarding a new client looks like
- 23:22 Why LinkedIn and YouTube are the two most powerful B2B platforms
- 27:47 The risks of overusing LinkedIn automation tools
- 29:37 Sue's honest take on email marketing today
- 33:01 A case study success story: turning a small software company into a lead-gen machine
- 36:16 What actually makes a good case study
- 38:19 The over 60 ways a single case study can be repurposed
- 43:26 Sue's advice for women entrepreneurs
- 44:45 The setbacks she faced as a woman in the tech industry
- 45:44 Her favorite part of running her own business

**Links:**
- Website: [remedymarketing.co.uk](https://remedymarketing.co.uk)
- Case Study Studio: [casestudystudio.co.uk](https://casestudystudio.co.uk)
- Sue on LinkedIn: search Sue Rizzello

**Follow the Social Good Podcast:**
- 🎧 [Spotify](https://open.spotify.com/show/6OBpddWHUqO1jGWsMHidmG)
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Logan Brown, founder and CEO of **Soxton**, joins the Social Good Podcast to talk about building an AI-powered law firm for startups after seeing her Big Law clients turn to ChatGPT for legal answers. She breaks down how Soxton handles incorporations, financings, and contracts at a fraction of Big Law prices, why founders should be careful with VC side letters, and what she looks for when hiring lawyers and engineers.

**Timestamps:**
- 01:12 What Soxton does: an AI-powered law firm for startups
- 01:53 How ChatGPT's early days inspired Logan to become a founder
- 02:34 Soxton's client range, from garage startups to RBC
- 03:21 Why entity formation is usually a startup's first legal need
- 04:18 The two biggest problem areas: corporate governance and commercial contracts
- 05:05 The risk hiding in VC side letters, and why founders sign away too much
- 06:38 Where Soxton fits in the legal tech landscape
- 08:18 Soxton's strength: $925/hour at Cooley vs. $500 a contract at Soxton
- 08:56 How Soxton keeps a human lawyer in the loop over AI output
- 11:07 Soxton's biggest weakness: hiring more lawyers and engineers
- 11:46 What Logan looks for in lawyers and engineers
- 12:29 Soxton's proprietary, fine-tuned AI models
- 13:04 Co-founder Asher and the engineering team
- 14:05 Soxton's challenges going into Q4 2026
- 14:28 A client case study: incorporation to an $8M seed round
- 15:20 Helping founders outside the VC path, including a nurse building a health app
- 19:02 Where to find Soxton on social media and how to sign up

**Links:**
- Sign up: [soxton.ai](https://soxton.ai)
- Soxton on Twitter/LinkedIn: search Soxton AI
- Logan on Twitter/LinkedIn: [LoganBrown799](https://twitter.com/LoganBrown799)

**Follow the Social Good Podcast:**
- 🎧 [Spotify](https://open.spotify.com/show/6OBpddWHUqO1jGWsMHidmG)
- 📸 [Instagram](https://www.instagram.com/socialgoodpod/)

Effective Altruism Sweden's Dr. Ysaline Bourgine de Meder on (1:36) Effective Altruism as an international movement, (3:59) finding areas to work on that are neglected, (6:00) celebrating 10 years at EA Sweden, (8:38) career advising at EA Sweden in fields including nonprofits, government and corporations, (13:40) following through with EA members throughout their career advising, (15:15) what inspired Dr. Bourgine de Meder to work at EA Sweden, (19:15) working together with the other EA Nordic chapters, (20:22) the top issues that EA Sweden members are working on, (27:00) being inspired by members of EA Sweden, (29:14) working with sister organization Give Effective to help people donate effectively, (30:09) Dr. Bourgine de Meder's work at EA Sweden, and (32:00) Dr. Ysa and EA Sweden's future.

Links:

www.effektivaltruism.org
https://www.linkedin.com/company/effektiv-altruism/
https://www.instagram.com/effektiv_altruism
https://www.linkedin.com/in/dr-ysaline-bourgine-de-meder-88695211a/

Find us on:
www.instagram.com/socialgoodpod
www.youtube.com/@SocialGoodPodcast
https://open.spotify.com/show/6OBpddWHUqO1jGWsMHidmG
https://podcasts.apple.com/us/podcast/social-good-podcast/id1562812869
https://music.amazon.com/podcasts/435c2adf-d21c-42b6-8dd8-50132dd97fac/social-good-podcast

Also by Soo Jung: Support me on my journey in building my charity dining app. Sign up for my waitlist at www.getyourbrighton.com