We’re continuing our series of one-on-one talks with this year’s Social Geek Franchise Thought Leadership Award winners.

Edith Wiseman, President of FranData, is here to share what she sees happening right now in Franchising. Every chat I have with Edith makes me feel smarter!

Today we discuss:

• Definitions of the faster growing franchise brands
• The value of more sophisticated franchisees
• The “happening” sectors and how to spot the next new thing
• Her own goals for sharing meaningful content and staying consistent

Thanks to today’s sponsors Thunderly, AnswerConnect, and our newest partner, Pilot.

Special Guest: Edith Wiseman.

Today on Social Geek, we’re kicking off a series of conversations with this year’s Franchise Thought Leadership Award winners.

I can’t think of a better way to start the series than to sit down with Richard Snow.

Richard is leading Franchising on many fronts as the Founder & CEO of Amplify Franchise Financing, Franchisee with Brooklyn Robot Foundry, a member of the IFA Board of Directors, and the Past Chair of the IFA Diversity Institute.

Richard and I have a wide-ranging conversation about where franchising is now, and where it’s going. We both like the analogy that Franchising is farming and we’re always planting new seeds in many places.

We cover trends in funding and shifting situations with lenders as well as the importance of being intentional and being passionate about building your brand.

Catch Richard’s next speaking opportunity at The International Franchise Expo with MFV May 29th & 30th in New York!

Thanks to today’s sponsors Thunderly, AnswerConnect, and our newest partner, Pilot.

Special Guest: Richard Snow.

Welcome to Social Geek, the most popular franchise podcast!

In our latest Marketing & Innovation update for the franchise community, we'll first chat with Steve Buors, CEO of ReShift Media. Steve's team is rolling out a new marketing platform made specifically for Franchising called Franify.

Next up, Lauren Fernandez of Full Course is back with another installment of the So, Here's the Thing segment focusing on the Restaurant Franchise space. This week, we've got tips for spring cleaning your marketing plan. Get ready to scrub!

Thanks to Citrin Cooperman, AnswerConnect, and Thunderly ⚡

Learn more about Franify at https://reveal.franify.com/

Special Guests: Lauren Fernandez and Steve Buors.

Cleanup on aisle 7 of the restaurant and franchising business!

There is a lot of messy stuff in the business right now that needs a good spring cleaning.

Join Lauren Fernandez and Jack Monson for Part 1 of this conversation including:

• A focus on franchisees and unit level profitability

• The ratio of company owned units to franchised units

• Revising labor schedules and models

Part 2 coming soon!

Special Guest: Lauren Fernandez.

Welcome to the first in a series of podcasts recorded at IFA 2026 that will be available for you on Social Geek, IFA’s Franchise Voice, The WFC’s Her Success, Franchise Freaks, and The Franchise News Podcast.

The Franchise Rock Stars are all together live and in person to share what they’ve seen so far at the event and how it affects their Franchising plans for 2026. Thanks Ali Kraus, Derrick Ableman, Kristen Pechacek, Danielle Wright, Scott Greenberg.

Clint Smith, the Founder & CEO of CareerPlug, joins to discuss trends in hiring and retaining top talent in Franchising as well as highlights from his new book, The Franchise People Playbook.

Mitch Cohen is one the busiest guys in Franchising as a multi-unit multi-brand owner with Jersey Mike’s & Sola Salons; Advisor with Leap Brands & FranReal; Board Member with The IFA; and now the Chair of Multi-Unit Franchising Conference 2026. Mitch gives us a preview of MUFC, and we talk just a bit of hockey!

Shout outs to Jim Craig, Matt Haller, Len Fischer, Global Franchise, WFC, IFA, FUM

Thanks to today’s podcast sponsors AnswerConnect, Citrin Cooperman, and Thunderly.

Special Guests: Ali Kraus, Clint Smith, Danielle Wright, Derrick Ableman, Kristen Pechacek, and Mitch Cohen.

Who's going to have a bigger year: Restaurant IPOs or Fractional C-Suite?

The "it girl" of 2026 may be the Fractional C-Suite.

Join Lauren Fernandez and Jack Monson for a conversation on IPOs and a bit of a debate on if Fractional workers can really be considered your C-Suite.

Special Guest: Lauren Fernandez.

We went all-in on delivery, and now the pendulum is swinging back.

When you trade the dining room for grab-and-go, your labor model changes. Your ops change. Your customer changes. Before you know it, you look like a totally different brand.

I think a lot of brands are finally realizing they were never just selling food in new channels.

They were selling identity.

When I work with restaurants, I like to understand: what are you actually building, a distribution machine? Or a brand people choose, in every format, even when they have 40 other options and as many brand loyalty apps?

"Newstalgia" is bringing back the way it used to be, but for today's times. It's a flag that maybe we left a little too much behind in this age of the digital restaurant.

Special Guest: Lauren Fernandez.

The Franchise Rock Stars are back on Social Geek to share their tips and advice for navigating the International Franchise Association Convention and all business travel in 2026.

On the show today: Derrick Ableman, Ali Kraus, Scott Greenberg, and Kristen Pechacek with host Jack Monson.

Our tips include:

• Explore the newly Evolved schedule
• Engage the all-new Franchise Main Street
• Bring changes of shoes
• Stay at The Luxor … really!!
• Go to the Starbucks that helps you avoid longer lines
• Befriend your competitors and rivals
• Give your booth a breather
• Connect instead of sell
• Schedule meetings IN ADVANCE
• Use the great new IFA App

Listen now on Apple, Spotify, and more

Thanks to today’s podcast sponsors who will all be joining us in Vegas: AnswerConnect at booth 611 / Citrin Cooperman at booth 834 / CareerPlug at booth 700 / Thunderly at booth 329.

What’s a tip you would like to share from your experiences at IFA Conventions? Please share in the comments!

Links:

To join us at IFA 2026, please register asap at franchise.org

Download the IFA Events App

And for more podcasts, visit socialgeekradio.com

Special Guests: Ali Kraus, Derrick Ableman, Kristen Pechacek, and Scott Greenberg.