We’re continuing our series of one-on-one talks with this year’s Social Geek Franchise Thought Leadership Award winners.

Edith Wiseman, President of FranData, is here to share what she sees happening right now in Franchising. Every chat I have with Edith makes me feel smarter!

Today we discuss:

• Definitions of the faster growing franchise brands
• The value of more sophisticated franchisees
• The “happening” sectors and how to spot the next new thing
• Her own goals for sharing meaningful content and staying consistent

Thanks to today’s sponsors Thunderly, AnswerConnect, and our newest partner, Pilot.

Special Guest: Edith Wiseman.

Today on Social Geek, we’re kicking off a series of conversations with this year’s Franchise Thought Leadership Award winners.

I can’t think of a better way to start the series than to sit down with Richard Snow.

Richard is leading Franchising on many fronts as the Founder & CEO of Amplify Franchise Financing, Franchisee with Brooklyn Robot Foundry, a member of the IFA Board of Directors, and the Past Chair of the IFA Diversity Institute.

Richard and I have a wide-ranging conversation about where franchising is now, and where it’s going. We both like the analogy that Franchising is farming and we’re always planting new seeds in many places.

We cover trends in funding and shifting situations with lenders as well as the importance of being intentional and being passionate about building your brand.

Catch Richard’s next speaking opportunity at The International Franchise Expo with MFV May 29th & 30th in New York!

Thanks to today’s sponsors Thunderly, AnswerConnect, and our newest partner, Pilot.

Special Guest: Richard Snow.

Welcome to Social Geek, the most popular franchise podcast!

In our latest Marketing & Innovation update for the franchise community, we'll first chat with Steve Buors, CEO of ReShift Media. Steve's team is rolling out a new marketing platform made specifically for Franchising called Franify.

Next up, Lauren Fernandez of Full Course is back with another installment of the So, Here's the Thing segment focusing on the Restaurant Franchise space. This week, we've got tips for spring cleaning your marketing plan. Get ready to scrub!

Thanks to Citrin Cooperman, AnswerConnect, and Thunderly ⚡

Learn more about Franify at https://reveal.franify.com/

Special Guests: Lauren Fernandez and Steve Buors.