『So On Brand』のカバーアート

So On Brand

So On Brand

著者： Kelli White
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So On Brand is the show about what makes brands and businesses stand out and actually get noticed. Every week, host Kelli White gets into the creative side of photos, video, and design, plus branded events, content marketing, and using AI to grow your brand without losing your personality.


Kelli's a brand photographer and videographer just north of Indianapolis. Branding's been part of her life since she was a kid in an entrepreneurial family, wearing the mascot costume and starring in local commercials for her dad's family fun center. From there she got a degree in tourism and event management, spent years in non-profit and corporate events, and landed in photo, video, and content creation about ten years ago. She didn't plan a single bit of it, and it added up anyway.


Each episode will run about twenty minutes and covers what your photos are actually for, how to pull off a brand event people still bring up months later, and what Kelli takes away from the big ones she attends herself. There's AI that still sounds like you, plus a running feature on small businesses around Indy and the Midwest worth knowing about.

Hosted on Acast. See acast.com/privacy for more information.

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  • 8: My Tech Stack

    8: My Tech Stack
    2026/10/20

    This week I'm walking through my small business tech stack: the tools I use to run my photo, video and content business, grouped by the job they do, plus the AI tools I actually lean on and where I still do things by hand. There's one affiliate link in here (with a discount for you), and the rest are tools I've enjoyed over 10 years in business. Take what fits the way you work!

    In this episode:

    • The three questions a tool has to answer before it earns a spot
    • My August software spending review, and why I keep my stack small on purpose
    • Recording and editing with GarageBand, Descript and voice notes
    • Publishing with Acast, WordPress, Showit and Flodesk, and why email is the audience you own
    • Why I mostly post to social in the moment
    • Running the business: Dubsado, QuickBooks, Asana, Canva and Claude Design
    • Photo and video: Lightroom and Imagen
    • The AI tools I use, including the podcast pipeline skill behind this show
    • Where to start if you're building your stack from scratch
    • Good Company: Roberts Camera in downtown Indianapolis

    Links:

    • Show notes with every tool and link (plus my Flodesk discount): kelliwhitephotography.com
    • Free 5 AI Prompts: grab them here
    • Free AI search checklist: get the checklist
    • Work with me: kelliwhitephotography.com/ways-to-work-together
    • Say hi on Instagram: @kelliwhitecreative

    Hosted on Acast. See acast.com/privacy for more information.
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    29 分
  • 7: Hosting a Branded Event or Retreat

    7: Hosting a Branded Event or Retreat
    2026/10/13

    A great event is mostly decisions made before anyone walks in the door. In this episode, I walk through how to host a branded event or retreat that feels like your brand from the invitation to the thank you, including the parts that get complicated.

    In this episode:

    • Start with who it is for and what they walk away with
    • Why you should not do everything yourself, and who to hand things to
    • Planning for different needs, from accessibility to non-alcoholic options
    • Travel, logistics and communication
    • Small group dynamics at retreats
    • Sponsors and deliverables
    • A what-could-go-wrong list
    • Good Company: Dull's Tree Farm in Thorntown, Indiana

    Show notes: https://kelliwhitephotography.com/?p=5281

    Have an event or speaking engagement coming up that you need content captured for? Let me know and we can get it booked: https://kelliwhitephotography.com/ways-to-work-together

    Find me on Instagram: @kelliwhitecreative

    Hosted on Acast. See acast.com/privacy for more information.
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    30 分
  • 6: Confident on Camera

    6: Confident on Camera
    2026/10/06

    If you've been waiting to feel "ready" before you book brand photos or start showing up on camera, this one's for you. I'm walking through how to get clear enough to book, what to wear, what a session with me looks like, and four ways to feel more like yourself once the camera turns on. You can use all of it this week, whether you ever work with me or not.

    In this episode:

    • Five questions to answer before you book a brand session
    • Looking your best and still looking like yourself
    • What to wear (and what to skip on video)
    • What a session with me looks like, start to finish
    • Four ways to feel confident on camera: warm up, give your hands a job, get small reps in and give your content a day
    • A simple prep timeline for the weeks before your session
    • Good Company: Long's Bakery in Indianapolis and its Caitlin Clark shoe launch day with Nike and JD Sports

    Show notes: https://kelliwhitephotography.com/?p=5271

    What to wear for brand photos: https://kelliwhitephotography.com/journal/2026/06/02/what-to-wear-brand-photos/

    Work with me: https://kelliwhitephotography.com/ways-to-work-together

    Say hi on Instagram: @kelliwhitecreative

    Hosted on Acast. See acast.com/privacy for more information.
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    32 分
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