Everyone thinks being “the strong one” is a compliment.

You’re the one who holds it together, speaks the truth, calls out the BS when no one else will.

But what people don’t see is what it costs to always be that person.

In this personal interlude, I open up about the emotional toll of being known as the “truth-teller” online - the constant negativity I have to wade through, the hate that comes with visibility, and the quiet exhaustion of always being the strong one.

I share what it’s really like behind the screen - the meme pages, the racist and sexist abuse, the stories of scams that flood my inbox - and how all that darkness can wear even the strongest person down.

This isn’t a rant. It’s an honest, human moment about vulnerability, purpose, and remembering that strength doesn’t mean being bulletproof.

If you’ve ever been the one everyone leans on, this episode is for you.

Everyone wants to go viral.

It’s the holy grail of modern marketing - the “one post” that’s going to change everything. But here’s the uncomfortable truth: going viral rarely helps your business… and often destroys it.

In this episode, I’m sniffing out the bullsh*t around viral campaigns - why so many entrepreneurs treat virality like a strategy, how it actually works, and why it can backfire spectacularly.

You’ll hear real stories of creators who went viral and paid the price - like Ashton Hall, whose 4 a.m. “banana facial” routine earned him 600 million views and a full-blown reputation crisis, and Essena O’Neill, the Aussie influencer who exposed how fake her own viral life really was and then quit the internet altogether.

We’ll unpack the science of why viral content spreads, the dark tactics people use to manufacture it, and what actually works if you want long-term visibility that pays.

Because virality gives you attention - but attention without intention is noise.

Everyone’s suddenly “saving the planet.”

Every brand’s “eco-friendly.” Every campaign has a leaf on it.

And every company wants you to believe they care.

But the truth is: most of them don’t.

In this episode, I’m sniffing out the bullsh*t around greenwashing - how brands fake sustainability for PR, profit, or credibility, and how it’s quietly damaging the real progress we need.

We’ll talk about:

🌿 The signs of greenwashing and how to spot them

💰 Why fake sustainability marketing hurts genuine brands

🫢 The rise of greenhushing - why good companies are staying silent

🤝 How to find real purpose-driven businesses worth working with

🔥 And what you can actually do if you do care about making a difference

Because sustainability shouldn’t be a marketing campaign - it should be a commitment.