The HEINEKEN Company is one of the world’s pioneering global brewers. Founded in 1864, it continues to innovate as it pursues its ambition to become the world’s best‑connected brewer. For the Season 7 premiere of Smart Talks with IBM, Malcolm Gladwell sits down with Surajeet Ghosh, HEINEKEN’s Chief AI Officer, in front of a live audience at SXSW to explore how the company is using data and AI to transform its operations.

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In Smart Talks with IBM Season 7, Malcolm Gladwell reveals how global brands are applying AI and technology to reshape experiences and help solve complex challenges. Go behind the scenes with HEINEKEN, UFC, and Cleveland Clinic. New episodes drop April 21.

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NASA and IBM have developed advanced AI foundation models that analyze satellite data to reveal patterns across Earth and beyond. These tools are already driving real‑world impact, from helping Kenya plan the planting of 15 billion trees to enabling the UK to track harmful algae blooms. This collaboration provides strategic insights for climate action, environmental monitoring, and emergency response.

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Malcolm Gladwell heads to San Francisco Tech Week to talk with IBM’s new Director of Research Jay Gambetta in front of a live audience. They discuss IBM’s plans to scale quantum computing power, the groundbreaking experiments already underway, and what impact these new computers could have on chemistry, medicine, and even finance.

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Malcolm Gladwell sits down with IBM Chairman and CEO Arvind Krishna in a special live episode of Smart Talks with IBM. They discuss the groundbreaking potential of quantum computing, the transformative impact of AI on business, and how Krishna’s visionary predictions from the 90s continue to guide IBM’s innovations.

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Scuderia Ferrari and IBM are redefining fan engagement with AI-driven insights, and cutting-edge digital tools. Learn how IBM is helping Scuderia Ferrari deepen connections with its almost 400 million fans worldwide, driving innovation and community in the digital age.

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This week, the show takes you behind the scenes at L'Oréal’s research center in New Jersey. Malcolm Gladwell delves into the complexities of cosmetic formulation and the AI partnership with IBM. Learn how AI is poised to revolutionize the creation of beauty products, to make them even more sustainable and innovative.

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Malcolm Gladwell visits Kennesaw State University to learn about Jiwoo, an AI Assistant that helps future teachers practice responsive teaching by simulating classroom interactions with students. Discover AI’s impact on teaching methods to prepare teachers for the classroom.

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