Smart Media Albums Enter the U.S. Billboard Charts Today
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Making a Scene Presents - Smart Media Albums Enter the U.S. Billboard Charts Today
The Bigger Opportunity Starts After the Sale
For the past several weeks, we have been watching the Smart Media Album story with the kind of cautious enthusiasm that years in the music business eventually teaches you to develop. The idea has always been interesting because it combines something fans can physically own with a digital experience that can continue growing after the sale, which fits neatly into a future where independent artists need stronger direct relationships with the people who support them. What we were not willing to do was repeat early promotional claims about Billboard eligibility simply because the companies selling the technology said those claims were true. The music business already has enough press releases announcing revolutions before anyone bothers to check whether the revolution remembered to bring shoes, so we wanted independent confirmation before telling artists that the rules had actually changed.
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