『Small Town Business with Erika McInerney』のカバーアート

Small Town Business with Erika McInerney

Small Town Business with Erika McInerney

著者： Erika McInerney
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Want practical marketing strategies, real-world business lessons and honest conversations from people building successful businesses in small towns?

You’re in the right place.


Small Town Business shines a light on the people building big things in small places and pulls out the practical insights you can actually use in your own business.


Each week, I bring you conversations with business owners, regional leaders and everyday operators growing dream businesses surrounded by community. And sometimes, it’s just me - Erika from Mac&Ernie - sharing honest thoughts, practical strategies, what I’m seeing work right now and what's going to work into the future.


I’m a marketing specialist and customer experience strategist with 30 years working with businesses who want growth that feels sustainable, not stressful.


I'm focused on regional, suburban and small town businesses because, outside the big cities, things work differently. Relationships matter. Reputation matters. Community matters.


Small Town Business is about marketing, customer experience and driving sales in a way that feels authentic and not pushy. Strategic but not overwhelming.


If you’re building a business in a small town (or thinking about it), this is your space.


If you want help building your business, head to www.macandernie.com.au/contact and tell me what you need - I'm here to help.

© 2026 Small Town Business with Erika McInerney マネジメント・リーダーシップ マーケティング マーケティング・セールス リーダーシップ 経済学
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  • Erika on ‘transition’

    Erika on ‘transition’
    2025/07/13

    Text me your thoughts

    If you own a business, one day you’ll be faced with the decision of what to do next - what’s your exit strategy? In this episode, I cover a lot of ideas, meant to be thought-starters, for you to get started on an exit strategy now. I think it’s never too early to plan for your future and some of these options have a long lead time.

    Join the Small Town Business conversation on Instagram or Facebook or visit online where you can get in touch.

    The Small Town Business Podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their Elders; past and present.

    Audio production by Laura at Podcast Support Services.
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    11 分
  • Sara on ‘beyond solo’

    Sara on ‘beyond solo’
    2025/06/29

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    Sara Howard is a copywriter, content marketer, and founder of Writers Australia, a copywriting and content agency she spent 18 years growing into the go-to writing team for major corporates and not-for-profits.

    While growing her agency from very-part-time-while-wrangling-toddlers to a talented in-house team and impressive roster of clients, Sara pioneered a different kind of agency culture.

    Now she’s moved into a very different stage of her life as she and her husband have recently made a sea change and left their much older kids to ‘wrangle’ themselves in the City.

    Sara’s recently published book ‘Beyond Solo’ is a blueprint for micro business owners and side hustlers wanting to get more out of their business and we talk a little bit about how in this episode.

    As a micro business myself, I found this chat incredibly helpful, I hope you do too.

    Join the Small Town Business conversation on Instagram or Facebook or visit online where you can get in touch.

    The Small Town Business Podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their Elders; past and present.

    Audio production by Laura at Podcast Support Services.
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    31 分
  • Erika on ‘social enterprise’

    Erika on ‘social enterprise’
    2025/06/15

    Text me your thoughts

    If you’ve identified a problem you’d like to solve or help to solve, you’ve got a number of great choices to make towards that end. One of those choices is to create a successful, sustainable business that contributes in some way to the greater good or to a specific need you’ve identified. That’s not necessarily a charity or not-for-profit, it might be a ‘social enterprise’ and this episode unpacks what that is and how you could get started building one.

    Mentioned in this episode was Disinfluencer, Social Traders and B Corp.

    Join the Small Town Business conversation on Instagram or Facebook or visit online where you can get in touch.

    You can find me (Erika) at Mac&Ernie where I offer marketing strategy and social media training and lots more important advice for wherever you’re at in your business.

    The Small Town Business Podcast was recorded on the lands of the GunaiKurnai and I wish to pay my respects to their Elders; past and present.

    Audio production by Laura at Podcast Support Services.
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    12 分
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