『Small Efforts - with Sean Sun and Andrew Askins』のカバーアート

Small Efforts - with Sean Sun and Andrew Askins

Small Efforts - with Sean Sun and Andrew Askins

著者： Sean Sun and Andrew Askins
無料で聴く

Two founders and friends talk about cybersecurity, design, and the continuous small efforts it takes to build a business.© 2026 Sean Sun and Andrew Askins マネジメント・リーダーシップ リーダーシップ 経済学
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  • Use AI To Work Less (Not Do More)

    Use AI To Work Less (Not Do More)
    2026/09/01
    What if the point of AI wasn't to make more, but to work less?This is the thing everyone said AI should do that nobody's actually doing. All the capitalists want to use AI to make more money, not work less.In this episode of Small Effort (Season 4, Episode 15), Sean and Andrew dig into the team that used AI to move to a four-day week instead of squeezing out more, and the WordCamp pivot it mirrors: Andrew walking away from SEO autopilot to build content you're actually proud to publish. They cover why platform risk still burns big companies, the four pillars of content that survive after the AI tricks stop working, and why "what stays stable" beats every AEO hack.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Slackletter: https://slackletter.com/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/Transcript:00:00.95SeanHello.00:02.69AndrewHello, my friends.00:04.02SeanHow you doing? How was WordCamp?00:04.96AndrewGood. WordCamp was... Fucking awesome. um interesting like This is my first WordCamp ever. WordCamp is definitely in decline.00:14.91Seanah00:17.37AndrewAt least Recamp US is in decline.00:17.52SeanOh. uh-oh00:19.76AndrewDone. ah00:21.27Seanis there Is there other WordCamp? Is that like WordCamp Belgium?00:23.90AndrewThey're all over the world.00:24.30Seanor00:25.14AndrewThere's like WordCamp Europe, my... uh my one of my new friends that i made at the conference is going to word camp manila next week Um... It's ah yeah, they have them all over the world. And I think they're.00:38.38AndrewThey're still bigger. They're actually now bigger overseas than they are in in the US. which is interesting00:45.15SeanThat's it.00:45.09Andrewum we00:46.87SeanSense.00:47.60AndrewYeah.00:47.49SeanIsh. Maybe.00:48.39AndrewYeah.00:48.20SeanI don't know.00:48.90Andrewissue. Um,00:49.85SeanYeah.00:50.63AndrewI think. we're from the the cheesemade that i got from people who our repeat attendees is that WordCamp US has been in decline since something happened two years ago. What what might have happened two years ago? I can't remember.01:06.94AndrewAmen. any Any big drama in the in the WordPress space? that you can remember?01:13.39SeanNo. I block that out.01:15.00Andrewfifty01:15.04SeanFrom my memory. Um, Yeah, there was a, you know, there's... For some reason, a lot of people who are on WordPress. Um, complaining about something.01:25.31SeanAnd it brought us a lot of Webflow customers. so01:27.59AndrewHell yeah. Let's go.01:29.99SeanUm, uh,01:33.65SeanYeah. i'm I'm kind of curious. like like The shockwave that must have been across. I didn't realize there were so many word camps. So I wonder if like...01:45.34SeanWhat happens in all those WordCamps, all the same, like... throughout that entire year that feels01:51.35Andrewno I know.01:51.62SeanYou know?01:52.74Andrewum I mean, I got a little bit from my my friends who've been going for years. Okay.01:57.64Seanahha01:58.98AndrewUh, But. Yeah, like WordCamp US used to be like 2 ,000 to 2 ,500 people. They also they scheduled it in Phoenix in August this year, which I think. a lot of people were like i think that's part of the reason it's not doing well although At the same time, in the back of my head, I was like Black Hat and Def Conner in August every year and fuck tons of people go.02:18.45AndrewUm.02:19.80SeanYeah.02:20.06AndrewSo I don't know that that really impacted it. But yeah, this year was like. I think. one of my friends saw the registered attendee list, and it was 900 people. down from like 2 ,500 a few years ago.02:33.16SeanOh shit. God damn.02:34.28AndrewYeah.02:35.81SeanUm.02:36.57AndrewNot a great sign.02:37.93Seanfor For those not in. the web space. Um, Um,02:46.43AndrewHe's...02:46.39SeanThe... Do you want to, I don't know.02:48.63AndrewI got, I got.02:48.83SeanYou're the expert now, so.02:50.72AndrewSo I got, I'm not an expert, but. All right. So one of the... original co-creators co-founders of wordpress um I got.03:01.61AndrewI got yelled at by a friend, not yelled at, but like I got chastised by a friend for calling him the founder of WordPress. Someone was like. More like the forker of WordPress. um03:10.74SeanHell yeah.03:14.01AndrewUm, Uh, Matt. Mullenweg? Is that his name? um Uh... Anyway. WordPress mat. um a couple years ago went Like, got really... pissy at at a Word can.03:30.22Andrewduring a keynote. Um, at WP Engine, who's like one of the largest WordPress hosts. and a competitor so like it's all complicated because like WordPress is WordPress is...03:45.18Andrewa free open source tool. that is owned by a nonprofit. um and the WordPress trademark is owned by a nonprofit. Matt also owns... automatic which is a for-profit business that offer that owns wordpress .com a for-profit WordPress hosting service um ...
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  • Why AI Can't Write Good Content Alone

    Why AI Can't Write Good Content Alone
    2026/08/21

    Can AI actually write, or is it just remixing what humans already think?

    A human has to be involved. Right now, robots can't go out and have their own experiences. That's not how LLMs work.

    In this episode of Small Effort (Season 4, Episode 14), Sean and Andrew cut through the AI-writing hype and land on the uncomfortable truth: good writing is good thinking, and good thinking still comes from humans. They cover where AI writing genuinely helps, where it quietly fails, and why the "AI will replace writers" panic gets the whole thing backwards.

    Links:

    • Andrew’s Twitter: @AndrewAskins
    • Andrew's website: https://www.andrewaskins.com/
    • MetaMonster: https://metamonster.ai/
    • Slackletter: https://slackletter.com/
    • Sean’s Twitter: @seanqsun
    • Miscreants: http://miscreants.com/
    • Margins: http://margins.so/
    • Sean's website: https://seanqsun.com/

    For more information about the podcast, check out https://www.smalleffortspod.com/.
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  • We Built a Client Site Live on a Sales Call

    We Built a Client Site Live on a Sales Call
    2026/05/25
    Sean and Andrew stop by to chat about what happens when you build a client website live on a sales call 20 minutes into the presentation. We get into Andrew's cold outreach restart for MetaMonster, the report card angle they are testing with SEO agencies, and somehow end up debating whether Astro or Next.js is the right call for a SaaS marketing site.Links:Andrew’s Twitter: @AndrewAskinsAndrew's website: https://www.andrewaskins.com/MetaMonster: https://metamonster.ai/Slackletter: https://slackletter.com/Sean’s Twitter: @seanqsunMiscreants: http://miscreants.com/Margins: http://margins.so/Sean's website: https://seanqsun.com/For more information about the podcast, check out https://www.smalleffortspod.com/.Transcript: 00:01.20SeanWhat's up?00:01.85AndrewThree, two, Oh, shit. Sorry. ah Awkward.00:05.68SeanAll good.00:06.14AndrewEmbarrassing.00:07.26SeanAll good. Jesus. ah00:12.34AndrewDude, every day that goes by without Metamonster closing a new customer, i just get more and more insecure about my abilities to be a SaaS founder.00:25.30SeanIs that like...00:27.14SeanLike every day, like you have a sales call and they don't buy right away or like, I see.00:31.78AndrewI'm not even like having sales calls is the problem. Yeah, I we we do actually like you know, we've been working on the product when I when I started like breaking it down.00:43.58SeanYeah.00:44.04AndrewI'm like, okay, it makes sense. um It's not like that shocking, but I'm still just like, ah like, is there demand for this thing? Are we wasting our time? What's going on?00:55.96Andrewah um but01:00.21AndrewLike, so what we're doing right now, I do think the product has gotten a lot better.01:06.46SeanYeah.01:06.55AndrewIt still, like, has rough edges, but it is, like, it is way better than it used to be.01:06.56SeanOK.01:15.31Andrewum And um I think it's, like, in a sellable place now. What we're doing right now um is we're trying to spin up cold outreach again and start doing cold outreach.01:33.04Andrewum And i think we've gotten clearer on our ICP. I think we've gotten clearer on like the problem we're trying to solve. um And so hopefully clearer on like the kind of signals we can look for to find good fit customers.01:52.44Andrewum and so and'm like cautiously optimistic about this round of outreach that like and then jade's also almost officially on board so like i will have her to work with and to like help hold me accountable and i think we make a good team bouncing ideas off of each other and just like pushing building momentum together yeah um they02:04.33SeanNice.02:13.65SeanYeah, wait, didn't last time when we spoke, didn't Jade have like 25 demos lined up though or something like that?02:23.19AndrewThey haven't really been converting. um She's only done, i think she's done eight or so, and one may turn into a customer.02:34.04Andrewum But she also hasn't really been pitching and because they're it's largely just like friends of hers, and so she didn't want to come in pitching too hard.02:38.21SeanYeah.02:42.84AndrewIt was more like more approaching them from a feedback standpoint.02:43.16SeanRight, right. but Yeah, I meant like how is how's the feedback going?02:49.49AndrewFeedback has been good, I think. i think But it's it's again, it's that like kind of mom test. it's the kind of It's a lot of feedback that kind of fails the mom test where it's like it's like people like the tool, but they're not adopting the tool.03:01.93SeanHmm.03:07.44Andrewum And I think there's like a million reasons that can be. so like one of the one of the simple things that Jade's starting to do is um when people tell her like hey i'm interested in using this she's going to start scheduling a follow-up meeting to be like great why don't you use it for two weeks and then we'll talk again in two weeks and like create some accountability create a little bit of social pressure um and then in that second call i think we can more think she'll feel more comfortable asking for a sale03:36.05SeanRight. Right.03:44.02SeanYeah, I mean, that makes sense.03:45.17AndrewYeah, because like at that point, they've shown interest.03:45.69SeanYeah.03:47.29AndrewAnd it's like, OK, now it's time to ask for a sale.03:47.81SeanRight.03:50.23Andrewum03:50.31SeanRight. Right. I mean, at that point, they've like actually, if they've actually used it and found it useful, and if they haven't, it's also useful to just know.03:57.68AndrewFigure out why. Try to figure out why.03:58.76SeanYeah.03:59.50AndrewYeah.04:00.44SeanYeah,04:00.47Andrewum And then we're trying to, like, it's like, OK, we also need to prove we can get demos outside of her network. And so let's...04:12.30Andrewbut scale up cold outreach, get that going again. We're doing it manually. When I say scale it up, I just mean, i basically just mean turn it on. I mean, start doing it.04:22.26Seanyeah yeah04:22.96Andrewum We're not like worried about scale. We're trying to do it very manually, very personably do it...
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