Hosts Kyle Bullock and Jimmy DeGroot explore why passion doesn’t automatically transfer from owners to staff, and why pay alone won’t solve motivation problems. They cover practical approaches—paying a living wage, observing time/talent/treasure, asking better interview questions, using tools like Flag Page, and job-crafting roles—to align employee motivations with business goals.

The episode shows how leaders can protect core values, speak each person’s language, and place people in roles that fit their drives so teams feel cared for, stay engaged, and help a business grow slowly and sustainably.

Welcome to the latest episode of Slow Growth Business, where hosts Jimmy DeGroot and Kyle Bullock delve into the challenging yet rewarding path of building a sustainable business. This episode takes you through a thoughtful exploration of leadership and culture, emphasizing the necessity of genuine engagement with your team.

Reflecting on their experiences and learnings from a recent trade show, Jimmy and Kyle underscore how vital it is for leaders to truly assess the importance they place on company culture. They discuss popular misconceptions and provide actionable advice on how leaders can prioritize culture in their daily operations, inspired by real-life anecdotes and insightful stories.

Join them as they uncover the profound impact of intentional leadership and the simple yet powerful act of asking, "How are you doing?" Discover the balance of setting a respectful, nurturing environment that naturally leads to business growth and personal fulfillment. Embrace the slow growth mindset and learn how a culture-first approach can revolutionize your business.