We’re all marketers now.

In this first full episode of Slackers, Jaime Solis and Jonathan Sasse dive into how marketing has evolved from an isolated department into the core operating system of any modern organization. Drawing from decades in media and technology, they explore why the most effective builders, leaders, and creators think of marketing not as advertising, but as everything—every interaction, product decision, and cultural signal that tells the world who you are and why it matters.

They cover how companies like Harley-Davidson built identity-driven brands that transcend products, what it means to design with empathy, and how the customer journey extends far beyond the first sale. You’ll hear stories from their days at Slacker Radio, lessons from product and brand strategy, and a reminder that great marketing starts with listening, ownership, and purpose.

If you’ve ever wondered how to build something people actually care about—or how to make your work stand out without shouting—this conversation will give you a new lens for how marketing really works today.

–––

🎧 Listen and subscribe: Slackers Pod Homepage

💼 Connect with Jonathan and Jaime:

• Jonathan Sasse — LinkedIn | Forbes
• Jaime Solis — Red Threads Newsletter | LinkedIn | Instagram | Threads

–––

The Slackers Podcast is produced by Jaime Solis and Jonathan Sasse.
Audio production by Stephen Kallao.
Cover art by Jonathan Sasse

Connect with the Hosts

🎙️ Jonathan Sasse — Chief Strategy Officer and executive advisor.
🔗 Connect on LinkedIn · Forbes Communication Council

🎙️ Jaime Solis — Music & Media executive, strategist, and creator of the Red Threads newsletter.
🔗 LinkedIn | Newsletter | Website
📱 Social: Instagram · Threads · LinkedIn

We want to hear from you!
🤔 Do you have a question you'd love to ask us, or a topic you think we should dive into on the show? You can leave us a voice message right here!

Thanks for listening!
If you enjoyed this episode, please follow or subscribe on your favorite podcast app—and leave a quick rating or review. It helps new listeners find the show.

What if work could feel a little more human, and a lot less frustrating?

In this short trailer, Slackers hosts Jaime Solis and Jonathan Sasse invite leaders, builders, and creators into a new kind of conversation about work. With decades spent inside the tech and media industries, they’ve seen what helps teams thrive—and what gets in the way.

This isn’t another rant about broken systems or a paint-by-numbers guide to leadership. It’s about the small wins, the hard lessons, and the patterns that make better teams, better ideas, and better outcomes possible.

Each week, Slackers connects dots across leadership, strategy, creativity, and culture to help you think more clearly about how work gets done, and how to do it better. Think of it as your weekly companion on the path to better work, and a better way of working.

–––

🎧 Listen and subscribe: Slackers Pod Homepage

💼 Connect with Jonathan and Jaime:

• Jonathan Sasse — LinkedIn | Forbes
• Jaime Solis — Red Threads Newsletter | LinkedIn | Instagram | Threads

–––

The Slackers Podcast is produced by Jaime Solis and Jonathan Sasse.
Audio production by Stephen Kallao.
Cover art by Jonathan Sasse

Connect with the Hosts

🎙️ Jonathan Sasse — Chief Strategy Officer and executive advisor.
🔗 Connect on LinkedIn · Forbes Communication Council

🎙️ Jaime Solis — Music & Media executive, strategist, and creator of the Red Threads newsletter.
🔗 LinkedIn | Newsletter | Website
📱 Social: Instagram · Threads · LinkedIn

We want to hear from you!
🤔 Do you have a question you'd love to ask us, or a topic you think we should dive into on the show? You can leave us a voice message right here!

Thanks for listening!
If you enjoyed this episode, please follow or subscribe on your favorite podcast app—and leave a quick rating or review. It helps new listeners find the show.