Write a book to grow your business and turn your ideas into one of the most powerful marketing assets you will ever own. In this episode, Shauna VanderHoek shares how writing a book for thought leadership can elevate your credibility, attract aligned clients, and position you as the expert in your space.

We dive into book marketing for entrepreneurs, business book strategy, and self publishing for business owners who want more than just a title next to their name. You will learn how to use a book to get clients, create client attraction through authorship, and leverage your message for personal brand authority with a book.

This conversation also explores using your book as a long term growth tool, including using a book as a lead magnet, turning your message into visibility, and treating your book as a true book as a marketing asset instead of a passion project that sits on a shelf.

Hosted by Kirsten Graham and Jeanne Willson, this episode of Six Figure Business Coaching is created to help entrepreneurs build success, authority, and sustainable growth through smart strategies that actually work.

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Ask Shauna

Your Book, Your Message

Connect with Shauna VanderHoek

The Marketing VA Advantage

Six Figure Business Coaching

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget

AI and the future of media is evolving fast, and journalists, creators, and communicators need to understand what comes next. In this episode, Pete Pachal breaks down how AI in journalism is reshaping newsrooms, content creation, and audience trust.

We explore how AI is changing media, the role of generative AI in media, and how professionals can start using AI as a thought partner instead of seeing it as a threat. This conversation covers practical AI content strategy, real use cases for AI for journalists, and the growing importance of AI ethics in journalism and AI and media trust.

You will also hear an honest discussion about ChatGPT for writers, Claude vs ChatGPT writing, and the most useful AI tools for media professionals today. From the future of journalism to AI for PR and communications, this episode helps media leaders stay relevant, credible, and competitive.

Hosted by Kirsten Graham and Jeanne Willson, this episode of Six Figure Business Mastery is created to help entrepreneurs and media professionals navigate success in an AI driven world.

Helpful Links:

The Media Copilot

Connect with Pete Pachal

The Marketing VA Advantage

Six Figure Business Coaching

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget

Struggling to get your audience to truly understand what you do? Learn how to craft a powerful marketing message that clearly communicates your value and draws in the right clients. In this episode, Nikki Chang-Powless breaks down marketing messaging for small business owners and explains how to stop blending in and start standing out.

We explore how to attract clients with your message by fixing common business messaging mistakes to avoid, using a clear target audience marketing strategy, and creating messaging that connects and converts. You will also discover how to clarify your marketing message, strengthen product branding for entrepreneurs, and finally articulate your value proposition with confidence.

If you want to learn how to stand out in a crowded market and turn clarity into consistent growth, this episode is a must watch.

Helpful Links:

NCP Consulting

What to Say When You Only Have 30 Seconds

The Marketing VA Advantage

Six Figure Business Coaching

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget

AI for business owners is no longer just for tech experts or large companies. In this episode, Michael Todasco from the AI Center at San Diego State University shares how artificial intelligence for beginners can be used in practical, realistic ways by entrepreneurs and solopreneurs.

You will learn how generative AI for business actually works, how non technical people use AI, and why building an AI first business culture gives business owners a major advantage. We explore real AI tools for entrepreneurs, including how to use ChatGPT for business, simple AI meeting tools, and everyday practical AI use cases that save time and spark innovation.

This conversation also dives into using AI to improve creativity, choosing the right AI tools for solopreneurs, and how business owners can confidently adopt AI without feeling overwhelmed. Hosted by Kirsten Graham and Jeanne Willson, this episode of Six Figure Business Mastery is created to help entrepreneurs use AI strategically while staying focused on growth and success.

Helpful Links:

AI Center at San Diego State University

The Marketing VA Advantage

Six Figure Business Coaching

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget

What if the digital marketing lessons that could transform your business are the ones no one ever told you? In this episode, we sit down with Jim Banks, a seasoned expert with 25 years experience, to uncover the essential digital marketing tips every new and growing business owner needs.

You’ll learn the most common advertising mistakes entrepreneurs make, how to stop wasting money on ads that don’t convert, and smart online advertising tips that actually move the needle. Jim breaks down digital marketing for entrepreneurs in a way that helps you understand how to position your business for success and apply practical small business growth strategies right away.

If you’re looking for marketing advice for small businesses or want to avoid costly missteps while leveling up your reach, this conversation is your shortcut to clarity. Brought to you by Kirsten Graham and Jeanne Willson — your trusted guides to building success with confidence.

Helpful Links:

Spades Media

Secret Hack Here

The Marketing VA Advantage

Six Figure Business Coaching

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget

Ready to finally understand what it really takes to start and grow a podcast? In this episode of Six Figure Business Mastery, we’re bringing you Real Talk for Creators with guest expert Brett Deister.

If you’ve been wondering should you start a podcast, what gear you actually need, or how to avoid the most common mistakes beginners make, this conversation will give you total clarity. We break down podcasting tips for beginners, how to choose the best podcast gear for beginners, and the essential podcasting software recommendations to make your workflow easier.

We also dig into AI tools for podcasters, smart productivity tips for podcasters, and how to stay consistent with podcasting even when life gets busy. You’ll hear honest insights, real experiences, and the exact podcast workflow tips that help creators stay organized and confident.

If you want to build a sustainable podcast, avoid frustration, and grow your influence, this episode is your go to resource. Brought to you by Kirsten Graham and Jeanne Willson — helping creators build success with clarity and strategy.

Helpful Links:

Digital Cafe Media

The Marketing VA Advantage

Six Figure Business Coaching

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget

Are you unknowingly creating marketing blind spots that are slowing your growth? In this episode, we dive deep into the hidden issues most entrepreneurs overlook — the ones that quietly sabotage sales, clarity, and momentum.

Our guest, Marc Fey of MKF Strategic Marketing, breaks down the most common marketing mistakes, including message confusion in marketing, inconsistent follow-up problems, and small business marketing gaps that keep even six figure businesses from scaling.

You’ll learn practical strategies for how to clarify your business message, strengthen your customer journey, and apply smart strategic marketing funnel tips that actually turn interest into action. We also explore powerful customer relationship marketing strategies and how to improve your marketing strategy in a way that creates long-term trust and consistent results.

Whether you're refining your messaging or strengthening your systems, this conversation will help you spot what you’ve been missing and take confident action. Brought to you by Kirsten Graham and Jeanne Willson — your partners in building success with clarity and strategy.

Helpful Links:

MFK Strategic Marketing

Free Marketing Assessment

The Marketing VA Advantage

Six Figure Business Coaching

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget

What if the wealthy are not paying more taxes because they are smarter, but because their systems are smarter? In this episode, we reveal how to stop paying taxes legally by using automation, compliance tools, and proven wealth strategies that most small business owners never hear about.

Our guest, Ben Collier from Profit Shield™, breaks down how to Automate the Wealthy's Profit Secrets using modern tax strategies, automated tax planning tools, and Legal Guard compliance automation. You will discover how to access tax-free income strategies for small business, how to protect business and personal assets, and how to use business asset protection strategies the way high level financial pros do.

If you are an entrepreneur looking to reduce taxes legally, streamline your systems, and implement tax savings automation for entrepreneurs, this conversation is going to change how you think about money forever.

Hosted by Kirsten Graham and Jeanne Willson, this episode brings you smarter, simpler, and more profitable ways to run your business.

Helpful Links:

Profit Shield™

Profit Shield™ Free Sign Up

The Marketing VA Advantage

Six Figure Business Coaching

Mastering Online Marketing for Entrepreneurs

Double Your Income with a Marketing VA, even on a tight budget