Intercompany divisions, often pursue goals, and objective specific to their operational structure. However, lost in the shuffle, is tying all the divisions together, so that everyone works in a harmonized effort to satisfy the customer. Are your internal divisions pursuing divisional success over total customer satisfaction? It’s a fair question that many companies need to answer. How about your company?

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The first 30 seconds we meet potential customers is all we have to make a good first impression. When we succeed, we launch the transaction process with the wind at our back. When we don’t succeed, we dig an unnecessary hole that can often be hard to climb out of. What is happening in your company with those first 30 seconds of customer interaction?

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We often hit the business “Danger Zone” when we blindly copy and paste attractive-sounding business procedures, instead of critically thinking critically about our own business. Where are you in this click and drag world? Do you manage by shallow convenience, or by deep thought?

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The answers to improved profitability often hide deep below the way things look on the surface. Are you a detail-surfer, snorkeler or scuba diver? Maybe it’s time to do a deep dive to become more profitable.

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When it comes to faulty behavior, societal trends often suggest we adopt a blame-shifting mindset over a self-ownership model. However, in business it is quite the opposite because the orders usually stop flowing when a customer is dissatisfied. In business we have to buck the societal leanings, eat some humble pie, and then accept the fact that we need to improve to get the orders flowing again. This takes a mindset of humility. Are you will to eat some humble pie in order to serve your customer better?

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How to keep customers is not a topic often discussed in business board rooms. We spend a lot of board room time talking about getting new customers. However, we need to spend as much time discovering more ways to increase customer satisfaction so we can retain the buyers we have. What about your company? Is it time for a new mindset?

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Customers can easily tell when they are unwanted. As businesses, we like to think we put the welcome mat out for everybody. However, sometimes we send the wrong message to our inquiring customers. Is it time for your company to audit what you are projecting to customers?

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The concept of being an expert leaves little room for improvement. Do we really want put our products and services on a self-proclaimed pedestal, or do we want to come across with an air of humility?

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