If you want a contagious business quality to help grow your business, then try your hand at displaying genuine enthusiasm. Customers crave authenticity, transparency, and truth from suppliers, and they can sense one they run into a phony. So when they run into someone who is genuinely enthusiastic, it goes a long way to creating a healthier business relationship.

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Customers want easy to understand product explanations. Brevity and clarity should be the horses pulling our product carts. Does this sound like your company? If not, we encourage you to find ways to become brief, clear, and understandable (BCU) to customers.

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New managers, new leaders, new employers, and potential job opportunities all want to know what we have done in our careers. However, so many executives have been burned by people who say they did something, but never prove it, nor can they prove it. If you want to set yourself up for success, and get the best career opportunities, then start saving your business accomplishments in hard copy format. This way, they will never disappear, and you can always prove that you’ve done what you claim you have done. Start today!

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This is all too common with face-to-face interactions. If you choose to consistently invade the personal space of a buyer, then be prepared for the possibility of losing that customer. Very few people like to feel crowded, or boxed into a corner. Above all, no one likes to smell the hot breath of someone standing too close to us while they are speaking!

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When displeasing repetitive patterns continue without any change, aggravation grows, and customers disappear. Eventually the rubber band of customer grace breaks, and they are lost for good. It is essential for companies to determine their displeasing stress points. Promise keeping is an action that speaks to customers. Repetitive, and empty promise making becomes meaningless noise. We urge you to fix things before customers say enough is enough.

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Many products require subcontractors to play a vital role producing what has been designed. If the final product quality is compromised, we have to alert these partners, and ask for them to modify their production in order to achieve success. Is there a disconnect in product production, or is the REAL disconnect hidden in the lack of clear expectations we gave our production partners?

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Lost customers are the death of most young businesses. Finding out why customers are defecting is essential to long-term sustainability. How do you find out? Talk to your customers, and spend time thinking about things as if you were the customer. Sweeping the reason or reasons under the rug will surely send the business to the boneyard. As business owners, we MUST figure this out, and then we must change to customer-pleasing products and services.

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“SPINIPULATORS” combine spinning plus manipulating to wreak internal, and external havoc. These truth-distorters vomit false narratives designed to elevate themselves at the expense of other teammates. We can knock them off their perch with facts. Document timelines, conversations, and emails. If you persistently follow these three suggestions, you will eventually defeat most of these crafty narcissists.

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