This week we’re airing my first ever live podcast! I had the opportunity to sit down with author, journalist, and media powerhouse Demetria Lucas at the On Air Fest in Brooklyn, NY.

From launching A Belle in BK to building an empire that spans books, film, podcasting, and more, Demetria has mastered the art of evolving and thriving as a multi-hyphenate entrepreneur. Taking risks and flawlessly pivoting has paid off.

In this episode she shares:

• How prioritizing steady income through podcasting, owning a travel company, and more gives her freedom to enjoy life outside of working
• The enormous impact traveling the world has had on her work, leading her to author three books on travel
• How she stayed resilient through personal challenges and self-doubt

Highlights Include:

00:00 Intro

03:36 Breaking into the book industry

08:20 Streams of steady income

13:45 Building a personal brand and podcast

24:08 Traveling the world

27:00 The ups and downs of finances in freelancing

36:15 Tips for entrepreneurs

Check out episode 484 of Side Hustle Pro podcast out now on Apple Podcasts, Spotify, and YouTube

Links mentioned in this episode

• Demetria’s Website: https://www.demetriallucas.com/
• Demetria’s Instagram: https://www.instagram.com/demetriallucas
• Demetria’s Facebook: https://www.facebook.com/demetriallucas
• Ratchet and Respectable Podcast: https://podcasts.apple.com/us/podcast/ratchet-respectable/id1449001372
• TikTok: https://www.tiktok.com/

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In this solo episode, I’m sharing the first three moves I’d make if I were starting a side hustle today and it’s not what you think.

Over the years, I’ve seen so many new side hustlers get caught up in the wrong things (logos, websites, Instagram aesthetic), and miss the real work that actually builds momentum and income. So I’m breaking down what I’d focus on right now if I had to start all over again.

These are the same foundational steps that helped me build Side Hustle Pro from an idea into a full-fledged business, and they’re the same ones I teach my clients today.

In this episode, I share:

• The number one mistake new side hustlers make (and how to avoid it)
• How to get laser-focused on the problem you solve and who you serve
• Why validation calls will change the way you approach your business
• The difference between a website and a funnel (and why the latter matters more)
• How I started selling a $50 course before I ever built a website

00:00 Intro

02:10 Getting clear on the problem you solve

06:00 Finding your target audience

08:36 Validating your idea fast

11:09 What to ask during validation calls

14:41 Pricing with confidence

15:00 Building a simple funnel, not a website

19:03 How one simple email list changed everything

21:02 Recap: The 3 moves to start your side hustle today

• Leadpages
• Fireflies.ai – My favorite meeting note-taker
• Gemini for Google Meet

Join our Facebook Community

If you’re looking for a community of supportive side hustlers who are all working to take our businesses to the next level, join us here: http://sidehustlepro.co/facebook

Side Hustle Pro – @sidehustlepro

#SideHustlePro

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Being out of work can feel scary, the bills don’t stop, and self-doubt creeps in. But here’s the thing: this doesn’t have to be the end of your story. It can be the beginning of your expansion. Today, I’m sharing seven side hustles you can start right now to rebuild your confidence, earn income, and remind yourself that you have options.

Each of these hustles has the potential to bring in quick cash this month or grow into a long-term business. Momentum builds confidence, and confidence builds opportunity.

• Seven side hustles you can start right now if you’re unemployed or need extra cash—from digital products to service-based opportunities.
• How to use your existing skills and everyday tools like Canva, ChatGPT, and social platforms to quickly generate income.
• Why momentum matters more than perfection, and how even a small win can rebuild your confidence.
• The importance of direct outreach—emails, texts, and personal asks—when you need to make money fast, instead of relying solely on social media.

• 00:00 Intro
• 02:20 Side Hustle #1: Career Story Studio
• 04:40 Side Hustle #2: Digital Templates Shop
• 07:06 Side Hustle #3: TikTok Shop Seller
• 09:29 Side Hustle #4: Airbnb Co-Host
• 13:59 Side Hustle #5: UGC Creator
• 16:20 Side Hustle #6: AI Consultant
• 18:44 Side Hustle #7: Fractional Ops Manager
• 23:28 Final thoughts on making money now
• 25:32 Closing thoughts + live class invite

• Register for my free class: Start the Podcast That Builds Your Exit Plan: https://sidehustlepro.co/freetraining
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Side Hustle Pro – @sidehustlepro

Side Hustle Pro Nicaila Matthews Okome

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