『Shulamit Ber Levtov: Building a Sustainable Practice Without Losing Yourself | Ep 198』のカバーアート

Shulamit Ber Levtov: Building a Sustainable Practice Without Losing Yourself | Ep 198

Shulamit Ber Levtov: Building a Sustainable Practice Without Losing Yourself | Ep 198

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Building a business while caring for others can be deeply meaningful work, but it can also come at a cost if your own well-being is left behind. It can be easy to get absorbed in caring for others and accidentally lose focus on your own personal needs in the process. Shulamit experienced this firsthand. In this episode, Shulamit Ber Levtov shares her unconventional path into therapy, from activism, graduating with a Master's degree at 48, and building a thriving group practice in a rural community. She opens up about the realities of entrepreneurship, the mental health challenges that led her to step away from group practice ownership, and why sustainable success starts with taking care of yourself first. Join us for an insightful discussion! MEET SHULAMIT Shulamit is known as The Entrepreneurs' Therapist. She's the mental health professional you hire when you're a woman business owner, and you want to build the internal steadiness--for your emotions and your money psychology-- to lead effectively through the uncertainty, weight, and complexity of running a business. Shulamit has been an entrepreneur for over 27 years and has more than 22 years of professional experience supporting women's mental health and personal growth. As a trauma survivor and Master's-level trauma therapist, with certifications in Dare To Lead™, Trauma of Money®, and Financial Social Work as well as somatic parts therapy, Shula brings a unique perspective and approach to supporting women in business. Learn more about Shulamit on her website, LinkedIn, and Instagram profiles. In this episode: Graduating with a Master's at 48! Evergreen marketing strategies Going from group private practice to solo Shula's plans for the future Final takeaways for listeners Graduating with a Master's at 48! Shulamit's story is an adventurous and inspiring one. Shula explains how her mother was an activist, and that this type of work was prominent in her family lineage throughout her life. That, she explains, impacted how she wanted to contribute to the community around her, leading her to study Social Work. However, after arguing with a professor about socialism and fighting on behalf of people who need to be paid a living wage, she was dropped from the programme because her grades (from this professor's class) pulled her average too low. While Shula had attempted to complete her Master's degree twice before, this was the moment in her life, decades after that Social Work course, that she decided to bring everything together and really go for it. Evergreen marketing strategies Back in 2012, after Shula graduated with her Master's and began her path to private practice, she decided on a location that (at the time) had relatively few therapists and counsellors. Therefore, pre-COVID, Shula was marketing her brick-and-mortar group private practice in a small town that had a strong need for therapy services. What worked for her and her business then did not always continue to work post-COVID and into the online world. So, Shulamit's main advice for consistently successful marketing is to be present and create deep connections with the community, whether that's in-person, online in videos on social media, or both. Going from group private practice to solo Shulamit explains that this is the reason why she's the entrepreneur's therapist: she went on a personal journey from group private practice to a solo business owner for her own well-being. Shula came to realize that either she leaves her business or continues to suffer with poor mental health, and she chose her mental health. Shula recognized that her associates were depending on her to bring in clients for the business to prosper, and for them to have an income as well. But, when she understood the depth of her struggle, she had to remove herself from the practice and allow someone else to take her place to stop her entire team from suffering as well. Shula's plans for the future In two words, here are Shulamit's goals for the future of her practice: sustainability and growth. Sustainability for her solo practice, to continue to see her clients and sustain herself in the process, growth for the profession, and expansion in the research of caring for entrepreneurs. As she continues to experiment and as the digital work continues to change, she's committed to finding strategies that will be evergreen. Final takeaways for listeners Shulamit wants you to take care of yourself. Don't let your mental, physical, and emotional well-being be an afterthought. So, take a regular temperature check on yourself once a week, or every now and then at least, to figure out what you are feeling, why, and how to help yourself move forward with less stress. Secondly, don't let the nature of the work make you feel like you are failing. The work is hard because it is inherently hard, and not because you can't do it. You can. Connect with me: Instagram ...
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