In this episode, I’m breaking down what I call the Two-Brain Strategy — the shift that helped me start creating content that speaks directly to my people, builds trust faster, and leads to more sales.

We’ll talk about:

• The real reason your content might be falling flat

• What buyer psychology has to do with content that sells

• How to separate your business brain from your service brain

• Tangible ways to better understand your ideal client (without guessing)

If you want your content to create buying intent and feel like it was made for your audience — this episode will show you how to start.

✨ Register for my free webinar happening Wednesday, July 23rd: How to Create They-Are-Reading-My-Mind Content https://catdelcarmen.com/sur-webinar

Learn how to sell 4-figure coaching offers with content that speaks directly to your ideal client and showcases your offer as a solution to their problems.

In this conversation, Cat share why we over-strategize and how to simplify your marketing message and resist the urge to stay in planning mode. She shares her 'Three P's' framework—as essential components for effective, money-making marketing and encourages listeners to embrace their unique voice and share their authentic opinions to connect with their audience and drive sales. Make sure to register for her upcoming webinar: How to Create they-are-reading-my-mind Content for WOC Coaches who want to sell out their coaching offers (https://catdelcarmen.com/sur-webinar) Sign up HERE

In this episode of the Show Up Real Podcast, Cat discusses overcoming writing blocks, emphasizing the need for simplicity and speed in content creation.

Cat shares the significance of empathy in marketing, focusing on one person and one problem, and crafting effective calls to action. She challenges listeners to embrace content creation challenges and trust their instincts in writing. If you want to write more copy that converts, listen to this episode!