What can coaches, consultants, creators, and service providers learn from someone who markets nationally recognized consumer brands?

In this episode, I sit down with Celina Cooper, founder of Encompass Marketing, to explore how consumer brands think about marketing, customer loyalty, positioning, and consumer psychology.

We talk about her journey from Executive Assistant to building a boutique marketing agency, the leadership lessons she's learned along the way, and why understanding people—not just marketing tactics—is what separates good marketers from great ones.

Whether you're building a personal brand, growing a business, or simply love learning how successful companies think, this conversation offers a fresh perspective on marketing beyond the online business world.

• How Celina went from Executive Assistant to founding her own marketing agency
• What working with nationally recognized consumer brands has taught her about marketing
• The biggest mindset shifts that helped her build a business on her own terms
• Why understanding people matters more than chasing marketing trends
• How consumer brands think about customer loyalty and long-term growth
• What happens before a major marketing campaign ever launches
• The similarities (and differences) between marketing products and marketing personal brands
• A fun conversation comparing what we'd do with a $10K marketing budget versus a $1M marketing budget
• Our rapid-fire takes on what's overrated and underrated in marketing today

Celina Cooper is the founder of Encompass Marketing, a boutique consultancy specializing in Amazon, social media strategy, and omnichannel growth for consumer packaged goods (CPG) brands.

She partners with a select portfolio of brands to help them grow across retail and e-commerce through data-driven strategy, brand positioning, and culturally relevant marketing. Celina is especially passionate about supporting Hispanic and emerging brands as they scale in competitive markets while building a business that reflects her values and family life.

00:00 – Introducing Celina and why I wanted this conversation

03:20 – From Executive Assistant to marketing strategist

06:15 – Motherhood, boundaries, and building a business around your priorities

13:00 – Starting Encompass Marketing after leaving corporate

17:00 – Finding your niche by removing the noise

23:00 – How consumer brands think about marketing and customer loyalty

33:00 – Why understanding people comes before marketing campaigns

40:00 – $10K vs. $1M marketing budgets

48:00 – Rapid-fire marketing scenarios

51:00 – What's overrated and underrated in marketing today

On today's episode, I sit down with writer, messaging strategist, and Sweet Talk & Creative LivingFounder, Lois Mac, for a conversation about creativity, marketing, identity, and what happens when success starts pulling you away from the work you actually want to be doing.

Lois shares how she went from growing up in a working-class family in England, to building a successful copywriting agency, to eventually walking away from a business that was approaching seven figures because she'd lost the part of herself that loved writing in the first place.

We talk about unlearning the marketing rules we've all been taught, why so many women outsource their authority, how creativity impacts leadership and business, and what it looks like to build a brand around your voice instead of someone else's formula.

This episode is for every ambitious woman who wants more than just revenue. It's for the women who want work that feels meaningful, creative, and fully their own.

Follow Lois on: Instagram: https://www.instagram.com/loismac_/

Substack: https://loismac.substack.com/ Website & Offers: https://weareupclub.com/

Timestamps

00:00 — Meet Lois Mack

03:45 — Growing up working class and always knowing she was meant to write

07:00 — From creative writing to journalism to copywriting

11:00 — The moment marketing stopped feeling aligned

13:00 — Building Sweet Talk and creating a different approach to messaging

14:00 — Walking away from an agency that was nearly seven figures

16:00 — Creativity, Costa Rica, and building a life around what matters

22:00 — The process of unlearning everything she was taught about marketing

24:00 — Why ambitious women give their power away

25:00 — Creativity as a leadership skill

33:00 — The "fuck around and find out" approach to building your voice

37:00 — Why creativity and business feel like they're in conflict

39:00 — Starting with yourself instead of the market

42:00 — Rejecting competition and building community instead

45:00 — The dinner table framework for creating content

47:00 — How to balance creativity with business goals

49:00 — Why sales is actually generous

51:00 — The real purpose of content and marketing

55:00 — Where to find Lois and her work

____ RICH MAMI RETREAT: https://cat-del-carmen.mykajabi.com/richmamiretreat

Makenzie Co. founder Makenzie Conklin is a confidence coach, entrepreneur, speaker, and mentor known for helping ambitious women become more confident, disciplined, and unapologetic in business and life.

After leaving corporate and building a multiple six-figure coaching business in her twenties, Makenzie has become known for her bold perspective on confidence, self-trust, and personal growth. Today, she leads a growing community through her program Fiera and creates content centered around audacity, leadership, entrepreneurship, and becoming the person you're capable of being.

Website

Instagram -- For more on Cat Del Carmen, follow her on Instagram @CatDelCarmen or @ShowUpRealPodcast