Should you stay mobile, rent an office, or open a storefront? In this episode, we walk you through every space we’ve operated from driving around Minnesota meeting clients in their homes and offices, sharing a studio space, and moving into the shop we’re in today, our fourth location in a dozen years. We break down the real pros and cons of each option, why every move cost more than three times the last, and why we’ve never once wished we could go back. We also talk about what a physical location does for your credibility, your client experience, and your ability to attract the luxury clients who give you more money and more time. There’s no magic checklist for signing a lease, but once you know what you want your business and your life to look like, the decision gets a lot clearer.

Highlights

03:01 - Why your margin was never meant to stay where you first set it.

04:54 - Why mobile is the easiest way to start in this industry, and that’s exactly why it comes with the most cons.

09:57 - What house calls taught us about how little we were valuing our time.

14:51 - The simple question we ask to decide whether any expense, including rent, is worth it.

20:20 - How showing up on Google made us realize just how many clients we’d been missing as mobile clothiers.

25:07 - Why you don’t need to be located in the best part of town to attract high-end clients.

36:06 - Why moving locations is the best excuse there is to land organic press.

44:22 - The “suit speakeasy” compliment that told us our space no longer matched the luxury business we were building.

47:07 - The order minimum you need, and what you should never pack when a client asks you to come to them.

49:43 - Why there’s no magic checklist for signing a lease, and why the decision starts with the life you want your business to give you.

Resources + Links
Apply for Luxury Clothier Collective Mastermind HERE
More resources for custom clothiers HERE
Watch on Youtube

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Appointment Only in IG: @appointmentonlypod