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Shipping is often an afterthought, but it plays a critical role in the growth and success of any eCommerce business. It is the final touchpoint between the seller and the customer and has a major impact on customer satisfaction, trust and repeat purchases. Offering the right shipping options can improve the customer experience and help differentiate your brand from competitors.

In this episode, we discuss:

• How important shipping really is for eCommerce growth
• What shipping options you should offer customers
• Free shipping vs paid shipping
• When to send orders tracked vs untracked
• Shipping thresholds and how they influence basket size
• International shipping options
• Returns and whether they should be free
• When fulfilment houses make sense for scaling brands
• Channel based shipping strategies for marketplaces and DTC stores