Alex Doyne, Chief Strategy Officer at Zocdoc, joins fresh on the heels of the company’s newly announced expansion beyond its marketplace to power access to care everywhere, their new partnership with Gemini, and what it all means for consumers’ AI-influenced health journeys.

All that, plus the Flava of the Week about the CMS ACCESS Model’s newly announced expansion. What five new tracks did it add to its payment model, and how is the program spurring new levels patient-facing innovation?

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Priya Bathija and Lauren Riplinger share AHIMA’s new nine-step framework for building patient trust based on their new white paper, how to incorporate the framework’s steps when collecting, using, and sharing social determinants of health data, and offer an exclusive preview of this year's AHIMA conference in San Antonio.

All that, plus the Flava of the Week about the newly formed Personal AI Health Alliance. Who’s involved, what’s their mission, and how do they plan to carry it out?

DOWNLOAD THE WHITE PAPER, Building Patient Trust in the Collection, Use, and Sharing of Social Determinants of Health Data:

https://www.ahima.org/media/xl0gr014/d4bh-patient-trust-wp-final-4.pdf

JOIN THE COMMUNITY (IT'S FREE)

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.

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Larry Williams joins Jared to talk shop about rewriting the growth playbook for B2B health and wellness brands. They discuss how it’s harder than ever to stand out among the AI-generated noise today, and how they're advising brands to gain traction through modern thought leadership and a value-first approach to relationship building.

All that, plus the Flava of the Week about Walmart’s new rural health ambassador pilot. What will determine the pilot’s success, and what does it signal about retail health’s latest pivot?

JOIN THE COMMUNITY (IT'S FREE)

This show is brought to you by the Healthcare Rap Community, a free, curated online forum for leaders who are working to keep the consumer POV at the center of how healthcare is being designed, marketed, and delivered. It's a place to connect with like-minded colleagues and benefit from one another's thought leadership and passion for the space, without the spam vibes.

Visit healthcarerapcommunity.com to create your account.

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See omnystudio.com/listener for privacy information.