Keaton Wright, Founder of Target Continuum, tells us about changes in the air for healthcare marketers, his framework for where to focus with AI, and why he’s more bullish than ever about what’s coming around the corner for those who are working to connect people with care.

All that, plus the Flava of the Week about taking professional risks. How does author and former guest shark Matt Higgins encourage us to approach risks, and how can his words impact our individual journeys?

SPOTLIGHT: FRIDAYS

Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print.

Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!

Join today: healthcarerapcommunity.com

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Jannine Versi, Founder and CEO of Elektra Health, gives a behind-the-scenes look at the gap in women’s health that her startup is addressing, how she uses consumer insights to drive differentiation, and how she’s overcoming historical funding and awareness challenges in the space.

All that, plus the Flava of the Week about using ChatGPT for health advice. What does Time Magazine say about it, and what’s the reality of how health journeys are starting as a result?

SPOTLIGHT: FRIDAYS

Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print.

Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!

Join today: healthcarerapcommunity.com

(#457)

See omnystudio.com/listener for privacy information.

Al Woo, Chief Product Officer at AliveCor, describes how to design personal health devices when consumers seem to expect everything on demand, how to keep clinical integrity without sacrificing consumer usability, and how the future vision of people centric care is going from fixing illness to prevention.

All that, plus the Flava of the Week about Amazon teaming up with nutrition care startup Fay. How can this partnership improve access to digital dietician services, and what obstacles could stand in the way of adoption?

SPOTLIGHT: FRIDAYS

Lose weight with GLP-1 + GIP treatment, lifestyle coaching, and full support, for one transparent price. Everything you need to achieve lasting results: medical guidance, personalized coaching, insurance assistance, and a supportive community. No surprises. No fine print.

Get your custom plan today: www.joinfridays.com/?utm_source=referral&utm_medium=podcast&utm_campaign=healthcare_rap

JOIN THE COMMUNITY

This show is produced by the Healthcare Rap Community. Come learn how to bridge the gap between sick care and well care as we highlight the consumer POV in healthcare!

Join today: healthcarerapcommunity.com

(#456)

See omnystudio.com/listener for privacy information.