Shena White, a seasoned business strategist and the founder of Your Pocket CFO, is a profitability expert dedicated to helping service-based entrepreneurs stop obsessing over top-line revenue and start focusing on the bottom-line profit that builds lasting wealth.

With a background in operating blue-collar businesses and certifications in Profit First and Scaling Up, Shena brings practical, real-world grit to financial planning. In this high-energy "Wake up New York City" episode of The Rhonda Swan Show, Shena shares her incredible "MBA in accounting" story—how she pivoted from a salesperson who lost everything to an embezzlement scheme to a financial powerhouse managing over $100 million for her clients.

The episode dives deep into the common pitfalls that keep successful business owners "broke," even as they grow. Shena challenges entrepreneurs to treat their business like an asset rather than a job, aiming to make the owner "superfluous" so the business can pay them whether they show up or not.

Shena also discusses her passion for financial literacy as a tool for safety and independence. As a two-time domestic violence survivor, she is launching Pretty Smart Business, a brand-new platform specifically for female entrepreneurs, rooted in the belief that financial freedom is the ultimate key to physical freedom.

Connect with Shena White and take control of your numbers through Your Pocket CFO and the Pretty Smart Business platform. You can follow her journey and find financial clarity at

prettysmartbusiness.com or

on Instagram @prettysmartbusiness