Too many CPG brands treat brand strategy as a one-and-done exercise, or skip it altogether. In this episode, brand strategist Kelly Bennett breaks down why strategy should guide everything from packaging to partnerships, and how her approach shifts depending on whether a brand is just starting out or refining its next stage of growth.

🧠 What We Cover:

• Why brand strategy is the heart of a successful CPG business

• The key differences in strategy work for startups vs. established brands

• How outside perspective can help realign your brand when you’re too close to it

👤 Guest Info:

Name: Kelly Bennett

Title/Company: Brand Strategist

Connect: LinkedIn | withkellybennett.com

🔗 Resources & Links:

Kelly’s site: withkellybennett.com

Adam’s site: aviditycreative.com

Book a discovery call: https://www.aviditycreative.com/contact

👋 Let’s Connect:

Like what you heard?

Subscribe, leave a review, and follow me on LinkedIn → https://www.linkedin.com/in/adamfeller/

More at aviditycreative.com

Jordan Buckner built a promising CPG brand then walked away. In this episode, he shares why he shut down Tea Squares, how burnout shaped his next move, and how he’s now helping hundreds of food and beverage founders grow through FoodBevy.

What We Cover:

• Navigating CPG as a Beginner Entrepreneur
• Burnout and Knowing When to Quit
• Building a CPG Community for Resources and Education

Guest Info:

Name: Jordan Buckner

Title/Company: Founder, FoodBevy

Connect: https://www.linkedin.com/in/jordanbuckner/

Resources & Links:

https://www.foodbevy.com/

https://aviditycreative.com/podcast

https://aviditycreative.com/contact

Let’s Connect:

Like what you heard?

Subscribe, leave a review, and follow me on LinkedIn → https://www.linkedin.com/in/adamfeller/

More at aviditycreative.com