In this episode, Jimmy Feeman, co-founder of NoBaked, shares the sweet story behind their edible cookie dough brand. From starting as a dessert shop to pivoting to DTC during the pandemic and entering retail, Jimmy talks about the challenges and triumphs of growing a brand with his wife, Megan.

What We Cover:

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• The leap from office job to entrepreneur and starting the business with his wife
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• The pandemic pivot: transitioning from a franchise cookie dough shop to a DTC model and expanding to retail
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• Why they chose cookie dough as their product and how they built a brand around it
• What’s next for NoBaked as they continue to grow and innovate

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  Guest Info:

  Name: Jimmy Feeman
  Title/Company: Co-Founder, NoBaked
  Connect: NoBaked Website

  
  

  Resources & Links:

  NoBaked Website
  

  Let’s Connect:

  Like what you heard?
  Subscribe, leave a review, and follow me on LinkedIn → Adam Feller on LinkedIn
  More at aviditycreative.com

Local creators aren’t just more relatable, they’re more effective. In this episode, Charise Flynn of Hummingbirds breaks down why tapping into smaller, community-based influencers can help CPG brands connect more deeply and authentically with their customers.

What We Cover:

• How local influencers build stronger, more accurate connections with your audience

• Why giving creators content direction—but creative freedom—leads to better engagement

• The long-term ROI of working with smaller, more authentic voices

Guest Info:

Name: Charise Flynn

Title/Company: Co-founder, Hummingbirds

Connect: https://www.linkedin.com/in/chariseflynn

Resources & Links:

Hummingbirds → https://www.hummingbirds.com/Follow Charise on LinkedIn → https://www.linkedin.com/in/chariseflynn

Learn more about Avidity Creative → https://aviditycreative.com

Book a discovery call → https://aviditycreative.com/contact

👋 Let’s Connect:Like what you heard?Subscribe, leave a review, and follow me on LinkedIn → https://www.linkedin.com/in/adamfeller/

More at aviditycreative.com

Great food photography does more than look good, it drives connection, brand trust, and sales. In this episode, renowned food photographer Chava Oropesa shares what separates pro-level work from DIY shots, how to collaborate well with a photographer, and why choosing the right one is about more than just their portfolio.

🧠 What We Cover:

• Why investing in professional photography pays off in brand equity

• How Chava balances his personal style with each brand’s identity

• What brands should look for in a long-term creative partner

• Tips for prepping for a successful shoot—including licensing and usage planning

👤 Guest Info:

Name: Chava Oropesa

Title/Company: Photographer & Creative Director

Connect: https://www.oropesacreative.com/ | https://www.linkedin.com/in/chava-oropesa/

👋 Let’s Connect:

Like what you heard?

Subscribe, leave a review, and follow me on LinkedIn → https://www.linkedin.com/in/adamfeller/
More at aviditycreative.com