Local creators aren’t just more relatable, they’re more effective. In this episode, Charise Flynn of Hummingbirds breaks down why tapping into smaller, community-based influencers can help CPG brands connect more deeply and authentically with their customers.

What We Cover:

• How local influencers build stronger, more accurate connections with your audience

• Why giving creators content direction—but creative freedom—leads to better engagement

• The long-term ROI of working with smaller, more authentic voices

Guest Info:

Name: Charise Flynn

Title/Company: Co-founder, Hummingbirds

Connect: https://www.linkedin.com/in/chariseflynn

Resources & Links:

Hummingbirds → https://www.hummingbirds.com/Follow Charise on LinkedIn → https://www.linkedin.com/in/chariseflynn

Learn more about Avidity Creative → https://aviditycreative.com

Book a discovery call → https://aviditycreative.com/contact

👋 Let’s Connect:Like what you heard?Subscribe, leave a review, and follow me on LinkedIn → https://www.linkedin.com/in/adamfeller/

More at aviditycreative.com

Great food photography does more than look good, it drives connection, brand trust, and sales. In this episode, renowned food photographer Chava Oropesa shares what separates pro-level work from DIY shots, how to collaborate well with a photographer, and why choosing the right one is about more than just their portfolio.

🧠 What We Cover:

• Why investing in professional photography pays off in brand equity

• How Chava balances his personal style with each brand’s identity

• What brands should look for in a long-term creative partner

• Tips for prepping for a successful shoot—including licensing and usage planning

👤 Guest Info:

Name: Chava Oropesa

Title/Company: Photographer & Creative Director

Connect: https://www.oropesacreative.com/ | https://www.linkedin.com/in/chava-oropesa/

👋 Let’s Connect:

Like what you heard?

Subscribe, leave a review, and follow me on LinkedIn → https://www.linkedin.com/in/adamfeller/
More at aviditycreative.com

Too many CPG brands treat brand strategy as a one-and-done exercise, or skip it altogether. In this episode, brand strategist Kelly Bennett breaks down why strategy should guide everything from packaging to partnerships, and how her approach shifts depending on whether a brand is just starting out or refining its next stage of growth.

🧠 What We Cover:

• Why brand strategy is the heart of a successful CPG business

• The key differences in strategy work for startups vs. established brands

• How outside perspective can help realign your brand when you’re too close to it

👤 Guest Info:

Name: Kelly Bennett

Title/Company: Brand Strategist

Connect: LinkedIn | withkellybennett.com

🔗 Resources & Links:

Kelly’s site: withkellybennett.com

Adam’s site: aviditycreative.com

Book a discovery call: https://www.aviditycreative.com/contact

👋 Let’s Connect:

Like what you heard?

Subscribe, leave a review, and follow me on LinkedIn → https://www.linkedin.com/in/adamfeller/

More at aviditycreative.com