• Shelf Talkers

  • 著者： Adam Feller
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Shelf Talkers

著者： Adam Feller
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  • Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG. Through conversations with industry leaders, innovators, and decision-makers, discover the insights, trends, and strategies shaping the future of food and beverage brands. Whether you’re scaling a brand or navigating the complexities of the CPG landscape, “Shelf Talkers: CPG Insights” is your go-to source for inspiration and actionable advice.
    Adam Feller
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あらすじ・解説

Join Adam Feller, Founder and Creative Director of Avidity Creative, as he explores the ever-evolving world of CPG. Through conversations with industry leaders, innovators, and decision-makers, discover the insights, trends, and strategies shaping the future of food and beverage brands. Whether you’re scaling a brand or navigating the complexities of the CPG landscape, “Shelf Talkers: CPG Insights” is your go-to source for inspiration and actionable advice.
Adam Feller
経済学
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エピソード
  • Brand Strategy Isn’t a Mood Board, It’s a Business Tool

    Brand Strategy Isn’t a Mood Board, It’s a Business Tool
    2025/04/30

    Too many CPG brands treat brand strategy as a one-and-done exercise, or skip it altogether. In this episode, brand strategist Kelly Bennett breaks down why strategy should guide everything from packaging to partnerships, and how her approach shifts depending on whether a brand is just starting out or refining its next stage of growth.


    🧠 What We Cover:

    • Why brand strategy is the heart of a successful CPG business

    • The key differences in strategy work for startups vs. established brands

    • How outside perspective can help realign your brand when you’re too close to it


    👤 Guest Info:

    Name: Kelly Bennett

    Title/Company: Brand Strategist

    Connect: LinkedIn | withkellybennett.com


    🔗 Resources & Links:

    Kelly’s site: withkellybennett.com

    Adam’s site: aviditycreative.com

    Book a discovery call: https://www.aviditycreative.com/contact


    👋 Let’s Connect:

    Like what you heard?

    Subscribe, leave a review, and follow me on LinkedIn → https://www.linkedin.com/in/adamfeller/

    More at aviditycreative.com
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    31 分
  • How One Founder Pivoted to Empower CPG Entrepreneurs

    How One Founder Pivoted to Empower CPG Entrepreneurs
    2025/04/14

    Jordan Buckner built a promising CPG brand then walked away. In this episode, he shares why he shut down Tea Squares, how burnout shaped his next move, and how he’s now helping hundreds of food and beverage founders grow through FoodBevy.


    What We Cover:

    • Navigating CPG as a Beginner Entrepreneur
    • Burnout and Knowing When to Quit
    • Building a CPG Community for Resources and Education


    Guest Info:

    Name: Jordan Buckner

    Title/Company: Founder, FoodBevy

    Connect: https://www.linkedin.com/in/jordanbuckner/


    Resources & Links:

    https://www.foodbevy.com/

    https://aviditycreative.com/podcast

    https://aviditycreative.com/contact


    Let’s Connect:

    Like what you heard?

    Subscribe, leave a review, and follow me on LinkedIn → https://www.linkedin.com/in/adamfeller/

    More at aviditycreative.com
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    27 分

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