Tirza Jova calls it divine timing: the corporate layoff that gave her the runway to build Milk by Mom, a breast milk freeze drying service that grew into a seven-figure business in under three years. What started as personal frustration with how breast milk was stored became one of the fastest growing e-commerce startups in Arizona, now operating out of a 4,000 square foot facility and serving over 4,000 mothers nationwide.

What makes Tirza's story different is where she found the opportunity: not in tech, not in software, but in a category with zero innovation. She built trust with her customers before she scaled, ran the entire operation on Google Sheets before building a proprietary ERP, and validated the business for six months before leaving her corporate job. If you're an entrepreneur sitting on an unconventional business idea and wondering whether it's big enough, this conversation on the Six Fig Podcast will change how you think about building your own six figure business.

Chapters:

(00:00) Introduction

(01:51) From Corporate Career to Startup

(05:54) The Timeline From Idea to Launch

(11:38) Skipping the Business Plan

(17:26) Timeline to Six Figures

(24:34) The Customer Journey and Cold Chain

(37:00) Simplify Relentlessly

(44:55) The Future of Milk by Mom

(49:44) Balancing Motherhood and Business

(56:03) Final Advice for Women Entrepreneurs

Tirza says "simplify relentlessly" is her team mantra. What's the one system that changed your business? Drop a comment.

Subscribe for weekly founder-to-founder conversations that reveal what it really takes to build a successful business.

Here's some more resources to help you crush it.

2026 Creator Trends Report

Actionable insights from analyzing $1B of payment data through Spiffy Checkouts. Learn what’s winning online businesses are doing in this report. Free access here: https://spiffy.co/2026-creator-trends-report/

Join us LIVE in-Person...

Already crack a six-figure year? Join us live at an upcoming Brand & Business Breakthrough. We’re here to help you go from 6 to 7 figures fast. Use promo code “SIXFIG” to save over 50%. Learn more: https://personalbrand.com/breakthrough

Connect with Michael:

Instagram: https://instagram.com/michaelrhunter

Website: https://michaelrhunter.com

LinkedIn: https://www.linkedin.com/in/michaelrhunter

Connect with Tirza:

Website: https://milkbymom.com

LinkedIn: https://www.linkedin.com/in/tirza-jova-4709598/

Instagram: https://www.instagram.com/milkbymom

YouTube: https://www.youtube.com/@MilkbyMom

HERE'S WHO MAKES THE SHOW POSSIBLE:

Spiffy Checkouts

The fastest way to grow is by removing friction. Spiffy makes selling and managing your revenue easy. Learn more at: https://spiffy.co

PersonalBrand.com

Let's make your brand impossible to ignore. Learn more about PersonalBrand.com exclusive private client services at: https://personalbrand.com