Today we are going to dive deeper into the topic of why people pick your business versus others. We have been discussing the 4 levels of brand positioning: convenience, pretty good, strong, and superior. My job is to help brands go from pretty good brand positioning to strong brand positioning so they are in the top 5 of their industry and where they are located.

Let's discuss in more depth the difference between selling transformation versus basic benefits. This is such an important topic because if you don't get your messaging right or in a way that's attractive you are missing out on customers and sales. So let's dive in.

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Today, we're going to get kind of real about your business and your brand positioning. I want to ask you a question, a really hard question, and it's why do people buy from you? Is it because they absolutely love your brand, or is it just convenient? We're breaking down the four stages of brand positioning. We're going to look at the different levels of awareness people have regarding your brand.

Why does this matter? Because if you don't know where you are, you can't map out where you're going. I'm going to walk you through the four stages from a convenient brand, all the way to superior branding.

I'm going to tell you exactly why most businesses get stuck and how I help my clients break through to the higher level.

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Join the waitlist for my free workshop, "From Scroll to Sale," where I teach how to turn Instagram attention into real demand and channel that demand into booked services or product sales.

Join here: https://teasha-leigh-2.kit.com/4358222ed7

Social media is one of the biggest assets of a brand.

And yet, one of the biggest mistakes brands make is acting like, because the platforms are free, or because it feels overwhelming to navigate, that it’s okay to post generic-looking content… or hand this part of the business off to an intern or a just-graduated marketing major.

When you really think about the impact of social media platforms, it’s absurd that brands don’t take the time to figure out the best approach.

So what I want you to understand is this:
Your Instagram acts like a secondary website.

If someone can’t log into Instagram, look at your profile for five seconds, and immediately understand what you’re about and why they should buy from you, you’re missing the sale. You’re missing the customer journey.

Today, we’re going to unpack this so you can better understand how platforms like Instagram, TikTok, and Facebook are actually used and why you need to pay attention.

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There’s something really interesting going on in the media industry right now. I’ve discussed this a bit this month, especially regarding the issue of overly AI-generated content, but there’s another component happening at the same time, and that’s kind of the downfall of over-curated, perfect-looking content.

What we’re seeing now is that more raw, real messaging is outperforming once-perfectly-orchestrated, professional-looking content. This shift really matters if you’re a business owner or content creator.

What does this mean for brands? That’s what we’re going to unpack today.

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What if the secret to more sales wasn’t better copy… but better choices?

In this episode, we’re unpacking one of the most overlooked conversion strategies in marketing: the power of choice. When your customers feel in control of the buying process, they’re more confident, more excited, and far more likely to say yes.

You’ll learn how to structure your offers so they feel personalized without overwhelming your audience with too many options. From quizzes and curated add-ons to smart bundling strategies, we’ll break down practical ways to increase conversions while creating a better customer experience.

Get A Strategy To Help You Improve Sales With The Power Of Choice Marketing

In this episode, I’m breaking down the real reason most businesses don’t convert, and it has nothing to do with not having enough content ideas. It’s about brand positioning, authority, and the ecosystem of your brand experience.

I’m going to walk you through:

• The actual numbers behind cold leads vs warm leads
• Why most website traffic still doesn’t convert
• What “being the brand of choice” really means
• How to build a marketing strategy that makes people pick you quickly — without you having to chase them

Sales flow when your brand feels like the obvious option.

If you want your marketing to finally hit, and for people to go from “Who is this?” to “I trust her. I’m buying,” press play.

Today, we’re talking about something that’s changing the way we market, create, and show up online, and that is AI.

Especially over this last year, we’ve seen a significant amount of AI programs pop up everywhere. AI is coming into so many aspects of our lives when it comes to technology, from having AI adjust your grammar, to ChatGPT prompts, to even picking out your outfits… which my mom is currently diving into.

There are literally AI apps that can take a photo of you and then show you outfit suggestions, which is actually pretty cool.

The flip side?

When it comes to positioning and marketing for your brand, AI can help, but it can also hurt if you’re not careful. Because AI can create content fast… but it still can’t create a human connection.

So today, we’re going to talk about how to beat AI messaging, how to stay bold, and how to create content that feels real, memorable, and unmistakably you.

Get An Anti-AI Strategy For Your 2026 Marketing Goals

You're probably thinking, "How on earth is my small business supposed to compete with Amazon and Target when they're throwing around those massive discounts?" I get it. I've been there, staring at my laptop at 2 AM, wondering if I should even bother.

Here's the thing, and this might surprise you...you don't need to compete with the big guys. You need to be strategic about it. And that's precisely what we're talking about today.

This is part two of our Black Friday series, and if you missed part one, definitely go back and listen because we talked about crafting your irresistible offer. Today, I'm going to pull back the curtain on the exact funnel I use with my clients, the one that has them making sales a full week before Black Friday even arrives. Let’s get into it.

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