You're probably thinking, "How on earth is my small business supposed to compete with Amazon and Target when they're throwing around those massive discounts?" I get it. I've been there, staring at my laptop at 2 AM, wondering if I should even bother.

Here's the thing, and this might surprise you...you don't need to compete with the big guys. You need to be strategic about it. And that's precisely what we're talking about today.

This is part two of our Black Friday series, and if you missed part one, definitely go back and listen because we talked about crafting your irresistible offer. Today, I'm going to pull back the curtain on the exact funnel I use with my clients, the one that has them making sales a full week before Black Friday even arrives. Let’s get into it.

Get A Black Friday Strategy You Can Implement Right Away.

We're officially in that time of year where the holiday buzz is starting to build, and if you're like most small business owners I work with, you're probably feeling one of two ways about Black Friday: either completely overwhelmed by the thought of competing with those massive corporate giants, or you're avoiding it altogether because it feels too complicated or inauthentic to your brand.

Here's what I want you to understand right from the start: People are already going to be spending tons of money during this time. The question isn't whether they're going to spend...it's whether they're going to spend it with YOU or with someone else. If you decide not to participate, you're literally missing out on one of the biggest profit opportunities of the entire year.

Today, I'm going to walk through the initial steps to building a successful Black Friday strategy.

Ready to find out what they are? Let’s get into it.

Get A Black Friday Strategy You Can Implement Right Away.

Have you ever been super excited to buy something online, like maybe it's a course, a cool digital product, even just a cute pair of shoes, and then you get to the checkout page and it just... feels off?

Maybe there are too many form fields. Or the button says something weird. Or maybe there's no security badge and you're like, "Wait... is this site legit?"

And then you bounce. You leave. You don't buy.

Well, guess what? That might be happening to your customers, too.

Your checkout page is the final handshake. The last impression. The moment where trust either seals the deal... or falls apart.

Today, I'm going to walk through the 10 Must-Haves For Your Checkout Page, the essentials that turn hesitant buyers into confident buyers.

Ready to find out what they are? Let’s get into it.

Get 10 Must-Haves For Your Checkout Page That You Can Implement Right Away.

I'm not talking about creating some massive, overwhelming course that takes you months to build. We're focusing on digital products you can price between $10 to $40 or for free, and here's why that sweet spot is so powerful: these products become your gateway. They're how people get to know you, trust you, and eventually invest in your higher-ticket offerings. It's a complete win-win.

Ready to find out what they are? Let’s get into it.

Get Training On How To Create The Top 3 Digital Products That Will Help Your Lead Generation & Sales For 2026.

Resources

https://www.shopify.com/

https://thrivecart.com/

https://stripe.com/

https://www.stan.store/

https://helloaudio.fm/

https://vimeo.com/

I know, I know. The thought of recording yourself might make you want to hide under a blanket. Trust me, I get it. Maybe you've tried before and cringed at the sound of your own voice, or spent way too much time worrying about your hair looking perfect, or felt completely awkward talking to your phone like it's your best friend.

You're not alone in feeling this way, and more importantly, it doesn't have to stay this way. Today, I'm going to share some insight that will help you show up authentically on camera for your video marketing, because I've been exactly where you are right now.

Ready to find out what they are? Let’s get into it.

Get Training On How To Naturally Show Up For Video Marketing.

I hear all the time: "I'm posting consistently on Instagram, but why am I not making any sales?"

It's a frustrating spot to be in. You're putting in the work, creating content, and engaging with your audience, but the return on investment just isn't there. You start to wonder what you're doing wrong.

Well, today, I’m pulling back the curtain on three core tactics that my clients and I use to generate sales directly from Instagram, without being pushy or constantly "selling." These are simple, actionable steps that can transform your Instagram from just a social platform into a powerful sales engine.

Ready to find out what they are? Let’s get into it.

Get The Profitable Instagram Funnel for Small Business That Works Right Now.

Content Strategy: https://www.instagram.com/p/DO9VKrGEcmP/

ManyChat: https://manychat.com/

Maybe you're scrolling through Instagram and seeing all these elaborate reels with pop-ups, multiple angle changes, fancy text overlays, and smooth transitions. You're thinking, "How on earth am I supposed to create content like that when I can barely find time to run my actual business?"

Or maybe you're over 30 and feeling like you need to figure out how to streamline the content creation process so you can actually be consistent without losing your mind.

I get it. I've been there. I spent years in a cycle of creating content for a few weeks, then stopping to focus on my business, feeling guilty and discouraged about not posting, and then trying to jump back in... it's exhausting.

Here's what I've learned after working with dozens of clients and refining my own process: Instagram Reels don't have to be complicated. They don't have to take hours. And they definitely don't have to stress you out.

The problem isn't that you're not creative enough or that you don't understand social media. The problem is you're trying to create content like someone whose full-time job is content creation when that's not your reality.

You're a business owner first. Content creator second.

The Six-Step System That Actually Works

Here's the exact system my clients and I use to create Instagram Reels efficiently, reels that actually make sales, nurture our following, and are simple enough to execute consistently. Ready? Let's get into it.

Get A 6-Step Strategy To Film Your Instagram Reels Faster. The System That Actually Works.

When you hear "you need to niche down," it can feel like someone's saying: You don't know what you're doing. You're missing something obvious.

But that's not true. Most business owners are crystal clear about who they serve. A salon owner knows she serves people who want great hair. A gym owner knows she serves people who want to get stronger. A medical practitioner knows she serves patients who want care.

It's not the audience part that's unclear. The disconnect is the language.

The marketing world has turned "niche" into this intimidating concept. When really, it's about consistency and clarity.

And once you see it through that lens, everything starts to click.

So today, I want to give you the simplest, clearest breakdown of what niche really means, and how to actually use it in your content without feeling boxed in or overwhelmed.

And yes… I'm bringing Harry Potter to the table. Because once you hear it explained this way, you'll never think about niches the same again. Ready? Let's get into it.

Get A Focused, Niche-Based Instagram Content Strategy To Help You Never Run Out Of Content Ideas Again.