『Making Customers Feel “I NEED This” (Without Being Salesy)』のカバーアート

Making Customers Feel “I NEED This” (Without Being Salesy)

Making Customers Feel “I NEED This” (Without Being Salesy)

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今ならプレミアムプランが3カ月 月額99円

2026年5月12日まで。4か月目以降は月額1,500円で自動更新します。

概要

Today we are going to dive deeper into the topic of why people pick your business versus others. We have been discussing the 4 levels of brand positioning: convenience, pretty good, strong, and superior. My job is to help brands go from pretty good brand positioning to strong brand positioning so they are in the top 5 of their industry and where they are located.

Let's discuss in more depth the difference between selling transformation versus basic benefits. This is such an important topic because if you don't get your messaging right or in a way that's attractive you are missing out on customers and sales. So let's dive in.

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