Five women on one team became first-time homeowners. Not because of a bank, a nonprofit or a government program, but because their agency changed how it paid people.

Episode 91 features Madeline Reeves, Founder and CEO of Fearless Foundry, a global collective of senior strategists, storytellers and creatives serving fintech, B2B SaaS, professional services and technology. Madeline spent her earlier career on the business development side at Intuit, Avalara and Fathom, where she was Fathom's first US employee, before building Fearless Foundry into a boutique brand and production firm now approaching its 10th anniversary. She also created Advisory Amplified, the only US tour dedicated entirely to advisory, running across six cities from September 22 to October 9.

What you will take away:

1. Why your logo is not your brand, and how a generic five-page website and a name made of three last names quietly repels the clients you want.

2. The operating model shift that changed everything: paying every team member a percentage of project revenue instead of hourly, which let Fearless charge properly, reward quality over hours and share both wins and losses with the team.

3. How to spot the pitch that will burn you. If someone promises a full rebrand in two weeks or hundreds of leads, ask the only question that matters: are they good?

Madeline also walks through the hardest stretch of her ten years, losing roughly half a million in pre-booked revenue in under 30 days in 2022 and letting go of half her team, and why that loss is the reason the business works the way it does now. She closes on the skill she believes will decide the next era for firms: relationships. Get out from behind the books and in front of people.

James's sign-off still applies: eliminate, automate, delegate.

Connect with Madeline:

Website: https://www.fearlessfoundry.com

Advisory Amplified tour: https://www.advisoryamplified.com

LinkedIn: https://www.linkedin.com/in/madelinekreeves

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