Welcome to the podcast — where Matt Harmsworth explores business growth, AI, entrepreneurship, systems, and the strategies shaping the future of modern companies.In this episode, Matt Harmsworth sits down with Susan Carruthers to discuss:- Leaving school at 15 and building a career without the traditional path- How she went from working in hair salons to launching Scotland's biggest marketing event- Filling a room with zero social proof — and the "blind confidence" that got it off the ground- Using AI to uncover blind spots and improve database, communication, and customer journey- The new AI matchmaking directory connecting business owners and marketersThis year, the Scottish Marketing Summit moves to Hampden Park — Scotland's national stadium.This episode dives into the real-world strategies, mindset shifts, and practical insights behind building smarter, more scalable businesses in today's rapidly evolving business landscape.If you want to learn more about Matt Harmsworth, AI integration, and business strategy, visit:👉 https://www.matt-harmsworth.com/Connect with Matt:📍 Instagram: https://www.instagram.com/mattharmsworth/📍 Facebook: https://www.facebook.com/Buzzstrada?locale=en_GBConnect with Susan:📍 Instagram (Scottish Marketing Summit): https://www.instagram.com/scottishmarketingsummit/📍 LinkedIn: https://uk.linkedin.com/in/susan-carruthersIf you enjoyed the episode:👍 Like & Subscribe💬 Comment your biggest takeaway🔔 Turn on notifications for future episodes#Business #AI #Entrepreneurship #Podcast #BusinessGrowth #ArtificialIntelligence