Black Friday or any promotion isn’t won by the biggest code. It’s won by the brand with the most influence.

In this solo, I’m breaking down how to sell through the busiest buying period without racing to the bottom. We talk clear messaging, real brand value, and why video marketing is your fastest path to trust. I’ll show you how to shape consumer behaviour with stories, proof, and consistency, not panic promos.

You’ll hear how to communicate value so your offer feels like the obvious choice, how to use video to deepen connection, and what to fix now so your end of year sales don’t rely on heavy discounts. If you want people choosing you over the lookalikes, this is your game plan.

🎧 Listen now and build influence that converts before, during, and after Black Friday.

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated! ➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia

Everyone has advice on content. Not everyone has discernment.

In this solo, I’m sharing how I filter business advice, why editing is the unsung power move in video, and how creative business owners can stop hiding behind “good enough.”

We talk mindset first, mechanics second. I’ll show you how a few intentional edits can lift your video impact, showcase your creative identity, and make your brand feel proud and premium without spending hours in software. Think story beats, cuts with purpose, sound that supports the message, and visuals that feel like you.

If you’re done with bare minimum and ready to step into the spotlight with work you’re proud to put your name on, this is your push. Discern the advice, own your style, and edit like you mean it.

Listen now and upgrade how you show up on video, not someday – today.

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn https://www.linkedin.com/in/alisha-marfatia

Let’s talk sticky content. The kind that people remember in the shower, quote to a friend, and think about on the drive home.

In this solo, I break down how to create memorable content that lands and lingers. We get specific about storytelling, emotional connection, and why small details make a big dent in your audience’s brain. I’ll show you how to design content that does more than chase clicks. It builds brand awareness, creates ripples, and leaves a legacy.

You’ll hear how to turn a simple story into something people can’t shake, how to write for long-term recall, and how to make your message spread like bees carrying pollen. If you want content that gets saved, shared, and spoken about long after the post, this is your playbook.

🎧 Listen now and build content people remember, not just content people scroll past.

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn
➡️ https://www.linkedin.com/in/alisha-marfatia

What happens when you stop chasing validation and start backing yourself?

In this episode, I sit down with Em Haas to talk about the messy, powerful journey of reclaiming your voice in business. From her shift out of fitness coaching into empowering messaging, to unlearning the “rules” she thought she had to follow, Em gets real about self-discovery, confidence, and building a business that feels aligned.

We dive into the traps of waiting for outside validation, how mentorship can guide but never replace self-trust, and why authenticity is the foundation of connection and sales. Em’s take on living your truth, finding your power, and showing up with certainty will hit hard for any female entrepreneur who’s been stuck in the “waiting room” before taking action.

🎧 Listen now and find the courage to own your unique path.

Connect with Em:

Instagram: https://www.instagram.com/emmhaas

Website: https://www.emhaas.com

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/

This one lit me up. I sat down with Jill Stanton to talk about the real shifts that happen when you stop making “safe” choices and start making aligned ones.

Jill shares openly about her own battles with self-doubt, the identity shifts that shaped her success, and how discovering human design changed the way she leads and makes decisions. We dig into the role of emotional intelligence in leadership, why bold moves matter, and the challenges that come with running an online business.

This conversation is honest, energising, and packed with wisdom for any entrepreneur ready to back themselves and build in alignment with who they really are.

🎧 Listen now and get the push you need to make the bold decision you’ve been avoiding.

Connect with Jill:

Email: jill@millionairegirlsclub.com

Instagram: https://www.instagram.com/iamjillstanton/

Website: https://www.jillstanton.com/

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/

Ever thought about standing on the TEDx stage and sharing your story with the world? In this episode, I sit down with TEDx speaker Trang Nova to talk about what it really takes to get there, and spoiler, it’s not just about having a good idea.

Trang shares her journey from business coach to professional speaker, the sacrifices behind her success, and what it’s like juggling life between Melbourne and overseas travel. We dive into the realities of public speaking, from battling imposter syndrome to the art of memorising a talk so it feels natural. She also opens up about the night she fell asleep at the wheel from burnout and why self-care and rest are now non-negotiable.

If you’ve ever dreamt of applying for TEDx, this is your backstage pass. Trang talks about finding your unique angle, using your voice to create change, and making the most of the visibility after the red dot moment. This one is practical, inspiring, and the push you need to finally hit “apply”.

Listen now and get the inside track on what it really takes to own the stage.

Connect with Trang:

Website: www.trangnova.com

Email: trang@trangnova.com

Instagram: https://www.instagram.com/trang_nova

LinkedIn: https://www.linkedin.com/in/trang-nova-a887aba0

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/

Here’s the thing. Professionalism has been sold to us as polished, perfect, and put together. But the truth? That version of “professional” is often the very thing that creates disconnection.

In this episode, I’m breaking down why authenticity is the real authority. Your audience doesn’t want a flawless image, they want to feel something. They want the cracks, the quirks, the moments that make you human - because that’s what makes you relatable and trustworthy.

We talk about letting go of perfection, the balance between quality and connection, and how to build authority by leaning into your unique self-expression. If you’ve ever second-guessed how you “should” show up, this conversation is your permission slip to stop performing and start connecting.

🎧 Listen now and find out why your most powerful brand move is simply being yourself.

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/

I sat down with the powerhouse that is Becca Pike, and we went there. From raising four kids while building a thriving business, to finding the sweet spot between femininity and masculinity in relationships, Becca doesn’t hold back.

She shares how losing her mum changed the way she sees life and success, why authenticity is non-negotiable in business, and the real cost (and reward) of taking financial risks when you’ve got a family to look after. We talked about the pressure of social media, setting boundaries that protect your sanity, and why the long game is the only game worth playing.

This one is raw, uplifting, and full of reminders that the good stuff often comes from the hardest seasons. If you’ve ever wondered how to keep your head in the game when life gets messy, this is your episode.

Listen now and take away a little courage for your own journey.

Connect with Becca:

Instagram: https://www.instagram.com/1beccapike/

Becca and her husband’s go-to person for relationship matters, and you should check her out too: https://www.alisonarmstrong.com/

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia/