Black Friday or any promotion isn’t won by the biggest code. It’s won by the brand with the most influence.

In this solo, I’m breaking down how to sell through the busiest buying period without racing to the bottom. We talk clear messaging, real brand value, and why video marketing is your fastest path to trust. I’ll show you how to shape consumer behaviour with stories, proof, and consistency, not panic promos.

You’ll hear how to communicate value so your offer feels like the obvious choice, how to use video to deepen connection, and what to fix now so your end of year sales don’t rely on heavy discounts. If you want people choosing you over the lookalikes, this is your game plan.

🎧 Listen now and build influence that converts before, during, and after Black Friday.

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated! ➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn

➡️ https://www.linkedin.com/in/alisha-marfatia

Everyone has advice on content. Not everyone has discernment.

In this solo, I’m sharing how I filter business advice, why editing is the unsung power move in video, and how creative business owners can stop hiding behind “good enough.”

We talk mindset first, mechanics second. I’ll show you how a few intentional edits can lift your video impact, showcase your creative identity, and make your brand feel proud and premium without spending hours in software. Think story beats, cuts with purpose, sound that supports the message, and visuals that feel like you.

If you’re done with bare minimum and ready to step into the spotlight with work you’re proud to put your name on, this is your push. Discern the advice, own your style, and edit like you mean it.

Listen now and upgrade how you show up on video, not someday – today.

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Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn https://www.linkedin.com/in/alisha-marfatia

Let’s talk sticky content. The kind that people remember in the shower, quote to a friend, and think about on the drive home.

In this solo, I break down how to create memorable content that lands and lingers. We get specific about storytelling, emotional connection, and why small details make a big dent in your audience’s brain. I’ll show you how to design content that does more than chase clicks. It builds brand awareness, creates ripples, and leaves a legacy.

You’ll hear how to turn a simple story into something people can’t shake, how to write for long-term recall, and how to make your message spread like bees carrying pollen. If you want content that gets saved, shared, and spoken about long after the post, this is your playbook.

🎧 Listen now and build content people remember, not just content people scroll past.

–

Want more?

1. Hit follow! New episodes of She Got Lucky drop every Tuesday.

2. Get my ⁠⁠FREE 5-Day Reels Challenge⁠⁠ - perfect if you're a coach or service business and you've been taking a break from reels or need to rediscover your reels mojo. This is the perfect place to start!

➡️ https://alisha-marfatia.mykajabi.com/freereelschallenge

3. Want to be on the podcast? Send Alisha a voice message via ⁠⁠Instagram⁠⁠ with your own 'She Got Lucky' Story or a question you'd like have your question answered in an upcoming episode. You can also follow her on her Insta to be updated!

➡️ https://www.instagram.com/thesocialimpact.co/

4. Connect with Alisha on ⁠⁠LinkedIn
➡️ https://www.linkedin.com/in/alisha-marfatia