Sarah Paiji Yoo, founder of BlueLand, shares how she went from Harvard and Wall Street to building a $400 million sustainable cleaning brand. She opens up about raising $35 million in venture capital, cutting $1 million per month in Meta ads, and choosing profitability over growth at all costs. This episode dives deep into product market fit, retail strategy, sustainability, and the mindset required to survive the emotional rollercoaster of entrepreneurship. If you are building a business or thinking about starting one, this conversation is packed with hard earned lessons.

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