Are you a busy mom struggling to balance work and family life, feeling overwhelmed and exhausted all the time? You're not alone. Many moms experience mom burnout, a state of emotional, mental, and physical exhaustion caused by the demands of parenting and other responsibilities. In this video, we'll discuss the 3 non-negotiables that can help prevent mom burnout before it starts, providing you with practical parenting tips and self-care strategies to achieve a better work-life balance. By prioritizing your own well-being and implementing these simple yet effective techniques, you can reduce parenting stress, avoid burnout recovery, and thrive as a working mom or stay-at-home mom. Whether you're a new mom or a seasoned parent, these mom burnout tips will help you manage mom anxiety, overwhelm, and exhaustion, and find joy in motherhood again. So, if you're looking for mom advice, mom survival tips, and parenting hacks to make your life easier, watch this video to learn how to put yourself first and prevent mom burnout. By taking care of your mental health and making self-care a priority, you can be a happy, healthy, and fulfilled mom, and that's the key to successful parenting.

Have you ever felt like you 'disappeared' after becoming a mother? You're not alone. In this video, we'll explore 'Matrescence,' a psychological process almost no one talks about, yet it perfectly explains the profound identity reconstruction women experience when they transition into motherhood. While we often discuss newborn sleep, diet, and postpartum hormones, the mental and emotional journey of becoming a mother often goes unnamed and unrecognized. I'm Daria, a sociologist and a mother, and I'm here to shed light on this critical, often overlooked aspect of motherhood. Understanding matrescence can help you navigate this transformative period with more awareness, self-compassion, and support.Timeline:00:00 Where Did I Go01:20 Life Before Baby02:57 Invisible Motherhood Work04:24 Naming Matrescence05:55 High Achiever Identity Clash07:43 Stop Trying To Go Back08:42 Four Phases Explained10:20 Reframe And Evolve11:14 Share Your PhaseMatrescence: The Identity Reconstruction of MotherhoodDaria, a sociologist, entrepreneur, media host, and mother of a toddler, describes feeling both deep love for her baby and a simultaneous loss of self after childbirth, arguing that this reflects an overlooked psychological process rather than personal failure. She explains how many women’s pre-motherhood identities are built on achievement, autonomy, and visible feedback, while early motherhood brings fragmented time, invisible repetitive labor, and delayed or absent validation, creating guilt and disorientation—especially for high-achieving women. She introduces “matrescence,” a term coined by anthropologist Dana Raphael in the 1970s, as a multi-year identity reconstruction from woman to mother lacking cultural support. Daria outlines four non-linear phases—deconstruction, disorientation, integration, and conscious rebuilding—and encourages viewers to ask “Who am I becoming now?” and share which phase feels familiar.#Matrescence #motherhoodchallenges #Postpartum #NewMom #IdentityShift #Parenting #Psychology #MomLifeDon't forget to like this video, subscribe for more insights on motherhood, and share your experiences with matrescence in the comments below! Please Visit this Link to get more information: https://www.shediditshow.com/

After a break from recording new episodes, we came back to the studio to start a new season and record an amazing conversation for you with Assel Beglinova about how she built the Paperstack company, and how to start an e-commerce business. Assel is the co-founder and CEO of Paperstack - the company which provides finance for e-commerce startups. Originally Assel arrived in Canada from Kazakhstan by herself in 2012 since then, she worked in corporate finance and banking. During that time, she noticed that banks weren't keeping up with the online economy, making it hard for e-commerce founders to get the working capital they needed. So, this is how she got the idea to start Paperstack to solve this problem. She moved to the US and founded Paperstack with her Co-Founder Vadim Lidich. They raised Paperstack from zero to $1M in revenue, helping multiple e-commerce brands get access to money and grow in revenue as well. Talking with Assel about how she started her business, lessons, and challenges good to know about launching an e-commerce business, how to finance your company, and create a thriving business today.

Join Katya Bychkova, a beauty and style expert, as she uncovers the tricks to becoming a successful fashion and beauty influencer. Katya Bychkova - a beauty, style expert, and influencer based in NYC who has worked with Dior, Clarins, Farfetch, Sephora, and others. Katya contributes to top lifestyle publications like InStyle and Pursuitist.

I talked with Julia Kravets, founder of the first fully vegan and gluten-free crêperie in New York, as she revealed the critical tech that every small business owner needs. From opening a restaurant in NYC to transitioning to a tech career at Etsy, Julia's journey is packed with insights for aspiring entrepreneurs. Julia Kravets is a Software Engineer and founder of Little Choc Apothecary, the first fully vegan and gluten-free crêperie in New York. She built her restaurant in 2014 and successfully ran the business for the last eight years. Now, she is selling the restaurant and starting to pursue her career in tech.

Join Karina Kalimullina, a PR and communications expert, as she unlocks the power of PR and visual storytelling to transform urban spaces and build URAM, the biggest extreme park in Russia and Europe. Karina Kalimullina is a communications and PR expert with over ten years of experience in strategy and media relations in architecture, art, film, and design. Karina led PR and Communications at The Institute for Urban Development of the Republic of Tatarstan. She curated over 400 public space projects and led PR and Communications for URAM, the biggest extreme park in Russia and Europe. Today, she helps creatives and brands find their brand identity using visual storytelling and PR, experiments with creating art herself and explores new media for self-expression.