She built a fashion company by taking money out of fashion—then used AI to build the operating system it needed to scale.

Get Emily's Co-Founder Session — inspired by her weekly CEO reset:https://aipowerwomen.com/episodes/emily-petroff

Three years ago, Emily Petroff threw a clothing swap to give herself something to look forward to during a brutal Montana winter.

Twenty women showed up in thirty-below weather.Today, 769 women pay every month to participate in Switch Society—the membership-based circular wardrobe Emily created from an idea that did not previously have a name.

But as the company grew, disconnected systems were leaking money and making the business too dependent on its founder. Emily used AI and vibe coding to build the operating system Switch Society needed, helping her recover thousands of dollars a month and giving her the infrastructure to scale.

In this episode, we explore:

• How a Facebook post became a growing franchise model

• Why Emily built a fashion company around access rather than ownership

• The reality of creating a category that does not yet exist

• Raising capital, planning an exit and removing founder dependency

• How Emily built her company’s operating system with AI

• The boardroom of seven custom GPTs she uses to make decisions• Her weekly 20-minute CEO reset with Atlas, her AI Chief of Staff

• What it actually means to treat AI as a co-founder

THE AI POWER ASSET

Run a weekly strategy session with your AI co-founder, inspired by Emily’s method:

https://aipowerwomen.com/episodes/emily-petroff

ABOUT EMILY PETROFFEmily Petroff is the founder and CEO of Switch Society, a membership-based circular wardrobe built around access, community and keeping clothing in circulation for longer.

Discover Switch Society:https://switchsociety.org

Connect with Emily:

LinkedIn:

https://www.linkedin.com/in/emilypetroff/

Instagram: https://www.instagram.com/switchsocietyclothingswap/

ABOUT AI POWER WOMEN

AI Power Women is the show about women finding asymmetrical leverage with AI—the kind that lets one founder do what would normally require a team, a warehouse or an entire war chest.

Every guest leaves behind a practical AI Power Asset: something she is actively using to think better, move faster or build more efficiently.

Website:https://aipowerwomen.com

Connect with AI Power Women:

LinkedIn: https://www.linkedin.com/in/michellejoneswalker/

YouTube: https://www.youtube.com/@AIPowerWomen

#AIPowerWomen #AICoFounder #WomenInAI