Law firms can spend heavily on marketing and still not know what is actually generating new cases.

In this episode of Sharkpreneur, Seth Greene interviews Nick Cohen, Esq., COO at Matador Solutions, who explains why law firms should focus less on vanity metrics and more on lead tracking, cases generated, and measurable return on investment. He explains how Google reviews, referrals, high-intent search, and emerging AI platforms such as ChatGPT are reshaping how potential clients find and choose attorneys. Nick also discusses the shift from traditional SEO rankings toward AI citations and mentions, and outlines the three areas he believes smaller law firms should prioritize over the next year.

Key Takeaways:

→ Law schools generally do not teach attorneys how to market, manage, or grow a law firm, leaving many lawyers with a major business knowledge gap.

→ Traffic and impressions can become vanity metrics if they do not translate into qualified leads and new cases.

→ High-intent searches are more valuable than broad traffic because they come from people actively seeking legal help.

→ AI search is beginning to influence how consumers find attorneys, with some users moving directly to tools like ChatGPT rather than starting with Google.

→ Referrals remain highly valuable because they typically convert at a higher rate than cold internet leads do.

Nick Cohen, Esq., is Matador’s Chief Operating Officer and a licensed California attorney. He began in legal marketing at 12, learning to code and generate business online. After earning his business degree from USC’s Marshall School, he managed more than $10M in digital ad spend at a Los Angeles e-commerce company. He then attended Loyola Law School on a merit scholarship in the evenings while working at Matador during the day. He now brings both legal expertise and performance marketing experience to Matador’s 160+ law firm partners.

Connect With Nick:

Website: https://www.matadorsolutions.net/

Facebook: https://www.facebook.com/matadorsolutionsllc/

Instagram: https://www.instagram.com/matador.solutions/

LinkedIn: https://www.linkedin.com/company/matador-solutions-llc/

https://www.linkedin.com/in/nickecohen/

YouTube: https://www.youtube.com/@matadorsolutions809

More traffic, more automation, and more outreach will not fix a growth problem if you do not know exactly where your funnel is breaking down.

In this episode of Sharkpreneur, Seth Greene interviews Nas Vou, Founder and CEO of Do It Digital, who shares how service-based businesses can build more predictable lead generation by refining their offers, identifying the right prospects, and tracking metrics throughout the sales funnel. He explains how LinkedIn can be an effective extension of an existing marketing strategy, why businesses should test an outreach approach before automating it, and when personalization matters most. Nas also explores how AI is reshaping marketing, the growing importance of founder-led authority, and why businesses need to balance technology with genuine human connection as they scale.

Key Takeaways:

→ Strong lead generation starts with a compelling offer and a clearly defined ideal customer profile.

→ When traffic is not converting, the solution is to pinpoint the exact point in the funnel where prospects are dropping off.

→ LinkedIn works best as an additional distribution channel for marketing strategies that are already producing results elsewhere.

→ Providing useful free content or value can help build engagement before asking a prospect for a meeting or a sale.

→ Founder-led businesses can differentiate themselves by establishing authority through their unique experience, results, knowledge, and perspective.

Nas Vou is the founder of Do It Digital, an award-winning agency that helps founders and service businesses win more clients through LinkedIn outreach funnels, web design, and SEO. After 15 years in sales and over $500,000 in corporate deals, he now installs and coaches founders to build acquisition systems that enable clients to book 4–5 dream meetings a month without paid ads. Nas is also the host of ‘CEO Insights,’ the go-to podcast for the latest in business strategy and leadership.

Connect With Nas:

Website: https://doitdigital.agency/

https://profile.doitdigital.agency/

Facebook: https://www.facebook.com/doitdigitalmarketing

https://www.facebook.com/nasvoucoaching/

Instagram: https://www.instagram.com/doitdigitalmarketing

LinkedIn: https://www.linkedin.com/company/do-it-digital-marketing/

https://www.linkedin.com/in/nasvou/

What if the key to growing online is not attracting the largest audience but creating a place where people genuinely feel connected and want to return?

In this episode of Sharkpreneur, Seth Greene interviews Lea Rosenberry, Head of Community at Chatter Social, who explains how the platform evolved from a content-focused social network into a community-first environment centered on live interaction and meaningful connection. She explains why community can be more valuable than audience size, how data helps identify the behaviors that keep people engaged, and why making newcomers feel welcome is critical to long-term retention. Lea also explores live podcasting, virtual events, creator monetization, personalized onboarding, and how Chatter Social hopes to foster more authentic human connection in an increasingly AI-driven digital world.

Key Takeaways:

→ Strong online communities are built on connection and belonging, not on simply producing more content.

→ Features such as video, live rooms, screen sharing, and groups can help users find and connect with people who share their interests.

→ Community platforms can become more effective by using real user behavior and engagement data to guide product decisions.

→ Podcasts can become more interactive when hosts bring live audiences into the experience and invite listeners to join the conversation.

→ Creator monetization tools, such as peer-to-peer tips, can help increase both engagement and platform retention.

Lea Rosenberry is the Head of Community at Chatter Social, an interactive streaming platform that brings people together in real time. A lifelong educator and IT trainer, she has spent her career helping others adapt to new technologies and build confidence in the digital world. She now applies those skills to cultivate vibrant, supportive communities where people feel connected and empowered to thrive.

Connect With Lea:

Website: https://chattersocial.io/

Instagram: https://www.instagram.com/chatter_us/

X: https://x.com/chatter_us

BlueSky: https://bsky.app/profile/chattersocial.io