エピソード

  • 527 Kyle Collins Fruit of the Vine
    2026/07/07
    Join us as we explore the California grape industry with Kyle Collins, manager of North Valley Operations at Allied Grape Growers. We discuss vineyard management, industry challenges, market dynamics, and the future of American wine. key topics California grape industry overviewRole of cooperatives in wine productionMarket and legislative challenges for American wineGrape varieties and vineyard managementIndustry impact of global wine glut Chapters 00:00Introduction to Lodi, California and Agriculture 03:00The Role of Thunderstruck Ag in Farming 05:47Understanding the Cooperative Model in Wine Production 09:07Challenges Faced by Grape Growers 11:57The Importance of Collective Bargaining in Agriculture 15:08Family Values and Traditions in Farming 17:50The Debate on American Wine Standards 21:07Personal Journey in the Vineyard Industry 25:00Rattlesnakes and Vineyards: A Unique Challenge 28:40Daily Life in the Vineyard: Balancing Farming and Sales 30:37Navigating Relationships: Growers and Co-ops 31:07Pest Management: Grapes and Their Challenges 32:30Traveling the Vineyards: A Regional Perspective 33:28California's Unique Agricultural Challenges 35:22Demand vs. Supply: The Shrinking Vineyard Landscape 37:43Generational Shifts: Changing Drinking Habits 40:03Global Wine Market: Imports and Exports 42:29The Future of Affordable Wine: Market Innovations 46:44The Heart of the Industry: People Behind the Wine 48:09Connecting with the Community: Resources and Outreach
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    50 分
  • 528 Lainey & Joseph Harvick Knocking on Doors
    2026/07/14
    In this episode Laney and Joseph Harvick talk about their journey from Texas to Missouri, their innovative farming practices, community engagement, and overcoming storm-related setbacks. Discover practical advice for aspiring farmers and insights into building a successful local food business. key topics Journey from Texas to MissouriCommunity engagement and building trustTransition from plant nursery to food productionDiversification of farm income streamsFarm resilience and storm recoveryFarm education and community classesBuilding relationships with local restaurants and institutionsFarm mentorship and advice for new farmers takeaways Building trust in a new community takes time and effort.Diversifying income streams is key to farm success.Community involvement and education foster local support.Resilience and adaptability are crucial after setbacks.Personal relationships are vital for business growth. Chapters 00:00Introduction to Laney and Joseph Harvick 02:02Their move from Texas to Missouri 04:05Starting in community and building trust 07:00Transition from nursery to food production 12:03Building relationships with local restaurants and institutions 14:56Farm infrastructure and hands-on skills 19:50Diversification: Greenhouses, high tunnels, and specialty crops 24:45Community involvement and education classes 30:04Homeschooling and community support 34:48Handling storm damage and resilience 40:10Advice for new farmers and farm mentorship 44:51Final thoughts and encouragement for farmers
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    53 分
  • 529 Brittany & Calvin Beasley Have Apple Cannons
    2026/07/21

    Join us as we explore the journey of third-generation farmers Brittany and Calvin Beasley of Beasley Orchard in Indiana. Discover their diverse crop operations, agritourism strategies, and how they navigate modern farming challenges while sharing insights into sustainable practices and community engagement.

    key topics

    • Diversification of crops and agritourism activities
    • Challenges of farming near suburban development
    • Family farm legacy and succession planning
    • Use of technology and innovative practices in farming
    • Labor management and H2A visa program
    • Marketing and community engagement strategies

    Chapters

    00:00Introduction to Beasley Orchard and Guests 04:12History of the Farm and Crop Diversification 10:09Transition from traditional farming to agritourism 19:54Crop management and planting practices 29:53Farm infrastructure and expansion plans 39:46Community relations and handling development pressures 49:59Future plans and challenges in farming 51:55Advice for aspiring farmers and closing remarks
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    52 分
  • 530 TJ Matuszewski & Bobby Matuszewski 2nd Gen Ag Business
    2026/07/27

    In this episode, we explore the journey of Jeremy's Matuszewski sons, TJ and Bobby, as they transition into the family business, Thunderstruck. We discuss their experiences with farm shows, product innovation, and balancing sports, coaching, and work, highlighting the importance of family, innovation, and industry connections.

    Key topics

    • Transition from non-ag backgrounds to family business
    • Farm show strategies and customer engagement
    • Product innovation and design in agriculture
    • Balancing sports, coaching, and work commitments
    • Family dynamics and succession in agriculture

    Chapters

    00:00Introduction to Thunderstruck and the Guests 01:58The Sons' Backgrounds and Entry into the Family Business 07:10Learning Curve at Farm Shows and Farmer Interactions 11:56Product Innovation: Concaves and Design Process 19:45Balancing Sports, Coaching, and Work 29:48Family Dynamics and Coming Full Circle 39:49The Thunderstruck Family and Industry Connections 49:52Company Growth, Show Strategies, and Future Plans 53:26Closing Remarks and Contact Information
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    54 分
  • 531 Loran Steinlage Cover Your Crops
    2026/08/04

    In this episode, Rob Sharkey interviews Loran Steinlage from West Union, Iowa, exploring innovative farming practices, soil health, crop diversification, and the future of agriculture. Discover insights on relay cropping, cover crops, data-driven farming, and industry collaborations that are shaping sustainable agriculture.

    key topics

    • Relay cropping and its benefits
    • Soil health and carbon sequestration
    • Use of cover crops like cereal rye and annual ryegrass
    • Data collection and farm management technology
    • Industry collaboration and biofuel policies
    • Farm diversification and crop rotation strategies
    • Challenges and solutions in modern farming
    • Farmer mentorship and community engagement

    Takeaways

    Relay cropping can produce three cash crops a year, boosting income.
    Cover crops like cereal rye improve soil structure and reduce weeds.
    Data collection with soil sensors shows soil health is improving.
    Industry engagement helps farmers adopt new technologies.
    Farmers can balance profitability with sustainability.

    Chapters

    00:00 Introduction and guest overview
    02:02 Farm history and crop diversification
    03:58 Industry events and technology showcases
    06:50 Relay cropping and soil health benefits
    12:06 Data collection and farm management
    15:54 Soil improvement and cover crop strategies
    21:11 Industry collaboration and policy insights
    27:52 Farmers' perspectives on innovation
    34:58 Future trends and industry partnerships
    42:05 Closing thoughts and farmer advice

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    52 分
  • 532 Bo Alan-Avengers Assemble
    2026/08/11

    Have a listen as we talk with Bo Allen about how he started a custome harvest busness in Ohio

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    50 分
  • 533 Chris Bennett Telling The Story of Agriculture
    2026/08/18

    In this episode, Rob Sharkey interviews agriculture journalist Chris Bennett about the hidden stories of farming, wildlife encounters, and the complexities of agricultural media. They explore fascinating tales from the field, the challenges of investigative reporting, and the unique culture of rural America.

    key topics

    • The role of storytelling in agriculture
    • Wild pig attacks and their impact
    • Historical mysteries like the lady in red
    • Crop insurance fraud schemes
    • Challenges of investigative journalism in farming
    • The culture and biases of agriculture media
    • The importance of authentic farm stories
    • Wildlife interactions and their dangers
    • The influence of history on modern farming
    • The complexity of rural law enforcement

    Chapters

    00:00Introduction to Chris Bennett and his work 02:04The role of storytelling in agriculture and media bias 04:00Wild pig attacks and their real dangers 07:51The lady in red: a mysterious Civil War era find 12:13Investigating crop insurance scams and fraud 16:00Historical and modern mysteries in rural America 19:48The challenges of investigative journalism in agriculture 25:10Wildlife encounters and their sometimes deadly outcomes 29:59The culture of secrecy and bias in farming media 34:52The importance of authentic farm stories and history 40:13The road ahead for agricultural storytelling and journalism
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    55 分
  • 534 Sam Goldberg Perfect Sundays
    2026/08/25
    Rob Sharkey interviews Sam Goldberg about his journey from acting to creating impactful media about agriculture, focusing on the series Perfect Sundays. They discuss the importance of authentic storytelling in farming, addressing mental health, family dynamics, and supporting rural communities. key topics The transition from acting to farm mediaThe making of Perfect Sundays and its themesThe importance of authentic storytelling in agricultureAddressing mental health and family dynamics in farmingThe role of community and industry support in farm mediaThe impact of storytelling on farm safety and mental health awarenessPartnerships with agricultural companies like SukupThe significance of farm authenticity and avoiding stereotypesEngagement with farmers and rural communitiesFuture projects and community events for farm storytelling Chapters 00:00Introduction to Sam Goldberg and his journey 02:13The creation and purpose of Perfect Sundays 04:01Authenticity in portraying farm life 07:49Addressing mental health and family struggles in farming 10:13The decision to avoid depicting suicide directly 13:01Family dynamics and character development 15:50Partnerships with agricultural companies like Sukup 19:09Community screenings and outreach efforts 22:02Supporting farm stories through funding and industry 25:53Upcoming Farm Progress show and series release 29:05The importance of supporting farm media financially 32:53The difference between documentary and fictional storytelling 43:57How Silo and Perfect Sundays changed perspectives 47:05Personal transformation through rural America 49:00How to access and support Perfect Sundays
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    53 分