When it comes to building a successful digital marketing agency, the common advice is: specialize. But after working with over 170 agencies that scaled past $1M, one thing is clear, agencies that only specialize in one service often hit a ceiling. The Problem with Single-Service Specialization If your agency focuses on just one offering, like [...]

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Everyone tells you to niche down. And for good reason, niching gives you leverage. It accelerates authority, simplifies marketing, raises prices, and builds trust faster. But here’s what most agency owners don’t realize: niching also raises the stakes. When you plant your flag in a vertical, you’re no longer one of many. You become the [...]

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The Agency Hiring Roadmap: How to Build a Team That Scales to Seven Figures When we first started our agency, we made every hiring mistake imaginable. Random hires, the wrong roles at the wrong times, and no clear structure. But fast forward to today,our agency generates over $7M per year with 47 full-time employees, [...]

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