Sense-maker sessions 3.1: Liz Bolshaw, EY
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Sense-maker sessions 3.1: Liz Bolshaw, EY
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Welcome to a new season of our Sense-maker sessions podcast. For this, our third season, Collective Content MD Tony Hallett sits down with elite B2B content innovators and creators, to get to the bottom of the burning questions in thought leadership.
This episode’s guest is Liz Bolshaw, Global Content Strategist and Editorial Lead at EY. Her incredible career journey spans book publishing, journalism, consulting and so much more.
She brings her views on where thought leadership is headed next. Our far-reaching chat covers the different expectations that the producers and consumers of content have, the Global Thought Leadership Institute’s ‘Promise and Peril’ report, thought leadership as an anchor for trust in uncertain times and why 'relevance' is fast-becoming the fourth 'R' in content (alongside reputation, relationships and revenue).
Listen to find out why thought leadership is a "contact sport". Let's jump in!