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Margo Flanagan is co-founder and head of product at Two Raw Sisters, the recipe app and cookbook brand she runs with her sister Rosa. What began as two sisters finding their way back to good food after their own health journeys has become a household name: six cookbooks, an app built around swapping in whatever’s in your fridge, and an audience that’s 70% aged 50 and over.

Margo and Andy cover how the business grew from a first cookbook that publishers expected to sell 400 copies (it sold 800 in the first hour), why they refuse to put macro breakdowns on recipes, and the “intelligently lazy” system of twenty minutes on a Sunday. Margo also explains how they’ve pivoted from cooking school to catering to web app to mobile app, why failing fast has been central to their success, and why they’ve deliberately chosen a manageable business over chasing $100 million. Plus her advice for any founder: find your North Star and say no to anything that doesn’t fit, even a $20,000 deal.

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Recorded at Red Nine | businesses building Canterbury

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