『Sell By Being Human』のカバーアート

Sell By Being Human

Sell By Being Human

著者： Alex Smith
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This is where human connection and sales meet. You may be someone whose success depends on influence, negotiation, and your ability to create change, but you may reject aggressive sales tactics. Maybe you feel stuck in corporate "autopilot," knowing your best asset is your genuine personality, but you struggle to use it to get what you want. Then this channel is for you. It will teach you how to close the gap between wanting to be ethical and feeling pressured to sell aggressively. You’ll also learn actionable strategies for translating emotional intelligence into high-trust results. Join Alex and top guests, including NY Times bestsellers, keynote speakers, and global founders, as they prove that being truly human is the ultimate sales advantage.Copyright 2026 Alex Smith マネジメント マネジメント・リーダーシップ 出世 就職活動 経済学
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  • The 30-Day Challenge That Will Change Your Career with Alexis Rivera Scott

    The 30-Day Challenge That Will Change Your Career with Alexis Rivera Scott
    2026/09/09
    The clock is ticking. You have 30 seconds before someone decides you're not worth their time but there are people you can't stop paying attention to. Every time they post, you read it. When they speak, you listen. When they reach out, you reply. You don't know exactly when it happened, but somewhere along the way, they became impossible to ignore.They didn't get there by shouting louder or posting more. They got there by being unmistakably themselves.Alexis Rivera Scott is one of those people.She's the head of Scott Consulting, founder of The Fairy Job Mom, and a creator who has built a career on showing up authentically. She's helped hundreds of people navigate their careers and build personal brands that actually work. And she's ranked the #1 Latina creator on Favicon.In this episode of Sell by Being Human, host Alex Smith sits down with Alexis to unpack how she did it. She reveals why she doesn't do traditional outbound outreach, how a simple, human question can open doors, and why "the secret to selling is actually not selling."Alexis also breaks down the difference between influencers and creators, why ghostwriting isn't about using AI, and why the magic happens in the DMs, not just in posts. She shares how consistency on LinkedIn led to a role that was created just for her, and how a friendship formed through online connection turned into a seat at the TIME100 Influencers Dinner.She ends with a challenge: commit to 30 days of showing up. Even if it's tiny, something will happen.This is a conversation about how authenticity and human connection can turn a digital presence into a career-defining asset.Key TakeawaysSelling by being human means understanding your buyer and making them feel seen, heard, and understoodTrust is the secret sauce; nobody buys from someone they don't trustThe secret to selling is actually not selling; focus on connecting firstAuthenticity means talking to people like you would a friend; the more professional you sound, the more walls go upPersonal brand is a long-term play; it's a marathon, not a sprintThe magic of LinkedIn happens in the DMs, not just in postsConsistency builds trust and creates a flywheel of inbound opportunitiesA resume should highlight impact, not just duties; ask "why should anyone care?"If you can Google it, it's not a LinkedIn post; add your own perspectiveEvery creator is not an influencer, but every influencer is a creatorWhen all your opportunities come inbound, you've built real influenceCommitting to 30 days of consistent content creation will generate results, even if smallIn This Episode:[00:00] Intro[01:23] Meet Alexis Rivera Scott[02:41] What "sell by being human" means to Alexis[03:13] Making people feel seen, heard, and understood[04:12] Why Alexis doesn't do traditional outbound outreach[05:33] The secret to selling is actually not selling[06:48] Social selling as a long-term relationship play[07:30] Why being too professional makes people's walls go up[08:51] A real example of a bad sales email and why it fails[10:22] A great outbound email that actually got a meeting[12:49] How personal brand on LinkedIn changed Alexis's career trajectory[13:37] The story of getting laid off, joining Thursday Night Sales, and building a role from scratch[16:43] How content creation created an inbound flywheel[17:46] Advising job seekers on visibility and impact[19:10] Why stating facts isn't bragging[20:49] Ghostwriting for executives: capturing voice vs. using AI[23:46] Why "you are your brand" even as an employee[25:22] The different lanes: influencer, thought leader, subject matter expert, educator[26:40] Why personal brand is a long-term commitment[29:16] The unexpected benefit: getting invited to the TIME100 Influencers Dinner[33:51] Influencer vs. creator: what's the difference?[35:56] The moment Alexis realized she was an influencer[37:34] "Only Alexis" moment: Inside Edition and Newsweek features[38:50] The 30-day content challenge[39:22] Closing remarksNotable Quotes[02:43] "Sell by being human is more to do with really understanding your buyer and understanding how you can help them and being able to communicate that in a way that helps them feel seen, heard, understood." — Alexis Rivera Scott[03:03] "No one's going to buy from you if they don't trust you." — Alexis Rivera Scott[05:32] "The secret to selling is actually not selling." — Alexis Rivera Scott[07:19] "I always tell people, particularly on LinkedIn, speak or type like you are talking to a friend. The more professional you sound, the more people's walls go up." — Alexis Rivera Scott[12:01] "Who do I want to work with? I want to work with someone I like. Someone who's comfortable to me. Someone who I can be myself around." — Alexis Rivera Scott[19:23] "If you feel uncomfortable, all I want you to ask yourself is: is this true? If the answer is yes, you are simply stating a fact. You're not bragging. You are stating a fact." — Alexis Rivera Scott[24:08] "You are your brand...
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    40 分
  • 5 Things That Make People Want to Refer You

    5 Things That Make People Want to Refer You
    2026/08/26
    How do you become the kind of person people trust enough to refer? How much does your reputation influence a sale before you ever have the chance to make your pitch? And in a world where AI can create the perfect sales message, what makes people trust the person behind it?In this episode of Sell by Being Human, Alex Smith sits down with Stephen Uman, a sales leader, coach, and speaker with more than 25 years of experience at companies including Microsoft, Outreach, and Accenture. Stephen's TEDx Talk on the 5 C's of referability has reached more than 300,000 views, but his message goes far beyond sales tactics.Stephen shares why selling by being human starts with remembering what it's like to be the buyer. They explore how every interaction shapes your reputation, why trust is something another person has to give you, and how transparency, authenticity, and intention influence the way people experience you.The conversation also breaks down Stephen's 5 C's of referability: character, conviction, clarity, competence, and credibility. They discuss the difference between principles and tactics, why AI can replicate tactics without replicating the person behind them, and how intimate communities can create genuine referral opportunities.Stephen ends with a simple challenge: ask three people why they would or wouldn't refer you, then have the vulnerability to listen to what they say.Ultimately, this is a conversation about building a reputation people can believe in, trust they can feel, and relationships strong enough to open doors.Key TakeawaysSelling by being human means remembering what it's like to be the buyerEvery interaction contributes to the reputation people build around youReputation is what others say about you when you're not in the roomEvery person has inherent value and something you can learn fromTransparency and authenticity create stronger, more sustainable trustTrust is ultimately given by another person, not something you can simply declarePersuasion and manipulation can use the same tactics, but intention separates themGood intentions don't matter if you fail to step into another person's worldPrinciples scale, while tactics don't always translate from one person to anotherCharacter, conviction, clarity, competence, and credibility are the foundation of referabilityAI can generate tactics, but the person behind the tactic is what creates trustStrong communities can create warm connections and accelerate referralsThe best way to improve your referability is to ask others for honest feedbackIn This Episode:[00:00] Intro[01:39] How Alex and Stephen connected through a referral[03:25] What “sell by being human” means to Stephen[04:42] Stepping into the buyer's world[06:16] Why human relationships create real value[08:39] Understanding the inherent value of every person[10:07] The connection between kindness and results[11:00] Why humans are at the center of marketplace value[12:45] Your reputation walks into the room before you do[14:09] Brand vs. reputation[15:31] Why every interaction builds your reputation[16:46] Transparency, authenticity, and protecting trust[17:47] The small moments that reveal character[18:54] Why trust is given, not earned[20:04] Persuasion vs. manipulation[22:07] Why sales has a reputation problem[24:10] A leadership mistake that eroded trust[25:02] When a Friday text message becomes a problem[26:52] Why principles scale but tactics don't[29:10] The danger of putting yourself first[29:49] Why intention matters more than technique[30:47] Showing people what's really in your heart[32:10] Transparency when you can't share everything[33:47] When a leader's good intentions weren't enough[35:04] Why character and trust can't be declared[36:38] When doing the right thing still gets misunderstood[38:08] Helping employees find roles where they can thrive[39:24] Grace, forgiveness, and the human side of sales[41:26] The 5 C's of referability[41:43] Principles vs. tactics[43:36] What makes someone trustworthy in front of a CEO[45:14] Why the person behind the tactic matters[46:36] Building credibility through other people[48:06] How communities create warm connections[50:08] Why intimate communities matter[50:51] How to self-audit your referability[51:06] Asking three people why they would refer you[52:07] How to ask for referrals without making it about you[53:26] What makes Stephen totally Stephen[54:19] Where to connect with Stephen[54:41] Closing Our GuestStephen Oomen is a sales leader with over 25 years of experience at companies including Microsoft, Outreach, and Accenture. His TEDx Talk, "The 5 C's of Referability," became an editor's pick and has been viewed over 300,000 times. He specializes in helping leaders and sales teams build reputations that drive revenue, teaching that trust, character, and human connection are the real foundations of sustainable success. He is also a leadership coach and keynote speaker who helps organizations scale through reputation, ...
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    51 分
  • Why Great Leaders Win Through Human Connection, Not Authority with Wayne Barrington

    Why Great Leaders Win Through Human Connection, Not Authority with Wayne Barrington
    2026/07/22
    What if the biggest leadership advantage isn't experience, strategy, or authority—but your ability to genuinely connect with people?In this episode of Sell by Being Human, host Alex Smith sits down with Wayne Barrington, founder and CEO of The Jaro Group, executive coach, leadership consultant, and former Boeing executive who transformed one of the company's lowest-performing teams into one of its highest-rated.Wayne shares the leadership lessons that came from navigating organizational change inside Boeing, why most transformation efforts fail, and how influence always outperforms authority. Through stories from the boardroom, the mountains of Kilimanjaro, and years of coaching executives, he explains why lasting change begins by understanding people before trying to fix processes.You'll also hear why leaders often focus on the wrong problems, how removing judgment creates better performance, and why helping someone carry their "backpack" may be the greatest act of leadership you'll ever perform.If you're leading a team, managing change, or simply want to become someone others trust and willingly follow, this conversation offers a refreshing perspective on leadership that puts people first.Key TakeawaysWhy human connection is the foundation of effective leadershipThe difference between leading through authority and leading through influenceWhy most organizational change initiatives failHow Wayne transformed employee satisfaction from 52% to 90% at BoeingThe power of meeting people where they areWhy beliefs shape culture more than metrics doHow removing judgment creates better leaders and stronger teamsThe leadership lesson Wayne learned climbing Mount KilimanjaroIn This Episode:[00:00] Meet Wayne Barrington and today's conversation on leadership[02:09] What "Sell by Being Human" means to Wayne[04:19] How Wayne's consulting career began after transforming a Boeing team[06:29] The real reason employee satisfaction was so low at Boeing[09:18] The leadership mistake Wayne made early on[10:40] Why 70–90% of organizational change fails[12:08] Building culture through genuine human connection[14:21] Influence versus authority in leadership[17:05] The Mount Kilimanjaro story and the power of carrying someone else's backpack[19:13] Helping leaders define the person they want to become[21:11] How self-awareness transformed one executive's leadership[24:16] Creating trust so leaders feel safe being vulnerable[25:36] Why beliefs matter more than metrics[29:22] What helped skeptical executives embrace a new approach[31:20] Looking beyond employee surveys[33:20] Fun questions: Wayne's superpowers, kryptonite, and where to connectNotable Quotes[02:17] "If you're truly human and you truly lead with human connection, you don't have to sell as much." — Wayne Barrington[05:34] "The world doesn't need any more consultants, but it needs me." — Wayne Barrington[10:39] "You can't just pull people along. They've got to want to come along." — Wayne Barrington[11:41] "Culture eats strategy for breakfast every single time." — Wayne Barrington[18:16] "Just follow my footsteps." — Wayne Barrington[18:47] "If you can take someone's backpack and help them take the next step, it completely changes what's possible." — Wayne Barrington[22:33] "Self-awareness without judgment is the key." — Wayne Barrington[26:14] "Most leaders look at the metrics. The real work starts with people's beliefs." — Wayne Barrington[30:14] "My job is not to judge you. My job is to help you keep moving." — Wayne Barrington[33:13] "I've already taken the survey. Just do better as a leader." — Wayne BarringtonOur GuestWayne Barrington is the founder and CEO of The Jaro Group, where he coaches executives and leadership teams through organizational change, culture transformation, and leadership development. Before launching his consulting practice, Wayne led a major transformation at Boeing, improving employee satisfaction from 52% to 90% while turning a struggling organization into a strategic business partner. Today, he works with organizations including Boeing, NBC Peacock, Hilton, UKG, and the University of Colorado, helping leaders create lasting change through trust, influence, and human connection.Resources and LinksSell by Being HumanLinkAlex SmithWebsiteLinkedIn
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    37 分
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