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What’s the real cost of a bad self-storage deal? Try six figures…and that’s if you’re lucky.

Joe Downs teams up with operations and acquisitions expert Jack Pezzino to uncover the real-world mistakes that separate self-storage winners from warning signs.

With decades of experience and more than $50M in deals under their belt, the Belrose Group duo dives into the costly blunders new investors make, everything from believing national headlines over local data, to underestimating snow removal costs, to skipping crucial digital due diligence.

They explain how “average” expense ratios can be dangerously misleading, how local quirks (like rivers or snowy climates) destroy underwriting assumptions, and why a good attorney is more than just a legal line item, they’re your last line of defense.

This episode is packed with painful lessons you’ll want to learn the easy way—from someone else’s mistakes.

WHAT TO LISTEN FOR

2:14 How can national self storage headlines mislead new investors?

4:09 What key expenses are often missed when analyzing facilities in snowy regions?

8:14 Why is supply index misleading without local context?

14:29 What digital due diligence steps do most investors skip?

28:47 How can the right attorney save your self storage deal?

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CONNECT WITH GUEST: JACK PEZZINO, VP OF ACQUISITIONS BELROSE STORAGE GROUP

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JOE DOWNS, CEO BELROSE STORAGE GROUP

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Ever wonder how a great-looking self-storage deal turns into a financial disaster?

Joe Downs sits down with acquisitions expert Jack Pezzino to uncover the most common and costly mistakes new investors make when diving into self-storage.

From market analysis missteps to overlooked tax reassessments, Jack shares real-world examples and battle-tested strategies that can save you tens, even hundreds, of thousands of dollars.

Together, they walk through the structure of their intensive five-week FMG course, offering a rare inside look into the tools, frameworks, and mindset needed to buy smart, underwrite confidently, and operate like a pro in today’s market.

WHAT TO LISTEN FOR

:11 What’s the $133K spreadsheet mistake most new investors miss?

3:13 Why is analyzing the market more important than the deal itself?

10:40 What’s the occupancy paradox and how can it trick new investors?

15:37 What are the most common underwriting mistakes and how do they kill deals?

22:02 How do you actually finance a $1M self-storage deal with little money down?

CONNECT WITH GUEST: JACK PEZZINO, VP OF ACQUISITIONS BELROSE STORAGE GROUP

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JOE DOWNS, CEO BELROSE STORAGE GROUP

LinkedIn | Website

CONNECT WITH US

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Follow so you never miss a NEW episode! Leave us an honest rating and review on Apple or Spotify.

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Is this the moment to get bold with your next self storage move, or the moment to back away?

Scott Meyers sits down with broker and former principal investor David Perlleshi of Franklin Street to unpack why today’s selective market may actually be the best buying climate since the mid two thousands.

David traces his path from acquiring and expanding mom and pop facilities in the Carolinas to brokering nearly two hundred properties nationwide, giving him a rare view from both the ownership and sales sides.

He explains how values have reset to twenty sixteen through twenty eighteen levels, why true motivation now separates real sellers from market testers, and how smart buyers should think in price per foot rather than fixating on yesterday’s cap rates.

Along the way he shares what makes a great buyer in the eyes of a broker, the biggest mistake sellers make when they decide to list, and why self storage is not a set it and forget it asset but a real operations business that rewards speed, preparation, and collaboration.

WHAT TO LISTEN FOR

:50 How did David go from principal investor to national self storage broker?
5:09 What is really happening with pricing, values, and supply in self storage today?
7:56 How can you tell if a seller is truly motivated to meet the market?
11:27 Why are buyers and lenders chasing stabilized deals and avoiding stalled lease up projects?
18:22 What separates a merely good buyer from a great buyer in the eyes of brokers?

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Connect with guests: David Perlleshi

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CONNECT WITH US

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