『Second Nature』のカバーアート

Second Nature

Second Nature

著者： Dylan Bowman & Aaron Lutze
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The business of outdoor hosted by Aaron Lutze & Dylan Bowman2024 経済学
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  • The Athlete Who Thinks Like A Founder

    The Athlete Who Thinks Like A Founder
    2026/08/14

    Annijke Wade became an adaptive mountain biker in 2021 after a downhill accident left her with a spinal cord injury. Four years later, she's racing at events like SBT Gravel and Sea Otter Classic, running a nonprofit called Dirt Bound that develops para athletes, building a content strategy sophisticated enough to land her in a Meta Creator program, and already planning for goals she can't quite reveal yet for 2027 and 2028.

    In this conversation, Annijke and Aaron dig into what's changed in adaptive mountain biking over the last five years, how she thinks about building a career that doesn't depend on race results or viral moments, and what it actually takes to convince race organizers to include para athletes. They also get into her content strategy — from 822 followers to 10,000, the loop format, and working with Meta on creator growth — and what brands should look for when building long-term athlete partnerships.

    Show Notes:

    Annijke Wade: https://www.instagram.com/geodesicdome/

    Bowhead Bikes: https://www.bowheadcorp.com/

    Martyn Ashton: https://www.instagram.com/martynashton/

    Rideable Now: https://www.rideablenow.com/

    Rebecca's Private Idaho: https://www.rebeccasprivateidaho.com/

    Annijke's Shreddit Film: https://www.youtube.com/watch?v=WE8_RpvGO6c

    Dirt Bound: https://www.dirtboundcycling.com/

    Dialed Creator Program: https://www.skool.com/dialedcreator/about

    BPC - Brand, Product, Content:

    Lael Wilcox: https://www.instagram.com/laelwilcox/

    Matador - refillable toothpaste: https://www.matadorequipment.com/products/refillable-toothpaste-tubes

    Ozlo Sleepbuds: https://ozlosleep.com/

    TRTL Neckwrap: https://amzn.to/4pVM8Y0

    Any One Of Us (Film): https://www.youtube.com/watch?v=5kKJdHMJJJU

    Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

    Meet us on Slack: https://www.launchpass.com/second-nature

    Follow us on Instagram: https://www.instagram.com/secondnature.media

    Subscribe to our newsletter: https://www.secondnature.media

    Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

    #podcast #secondnature #outdoor #businesspodcast #outdoorpodcast #industry #athlete #business
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    1 時間 5 分
  • How One Brand Can Predict the Industry's Next Move

    How One Brand Can Predict the Industry's Next Move
    2026/08/07
    Jill Nazeer is the brand marketing manager at Salsa Cycles and one of the most experienced athlete and content marketers in the bike industry. Before Salsa, she was at Diamondback during one of the most interesting periods in mountain bike content history: when Seth from Berm Peak was just a guy with a cool YouTube channel, and Eric Porter was figuring out what adventure content could look like. She helped build what became one of the most effective creator rosters in the industry, almost by accident. In this conversation, Jill walks through what she learned about athlete marketing at Diamondback, how Salsa's relationship with parent company QBP gives them an unusual data advantage in the industry, and why she spent two years making penny farthing jokes before becoming a true believer in 32-inch wheels. She also gets into what brands get wrong about the DTC vs. bike shop debate, why the bike shop still matters more than most people think, and the Columbia Flat Earther campaign — which might be the most creative brand marketing move of the year. Show Notes: Jill Nazeer: https://www.linkedin.com/in/jill-nazeer-a05b554/ Salsa Cycles: https://www.salsacycles.com/ Eric Porter: https://www.youtube.com/@PorterMTB Berm Peak: https://www.youtube.com/@SethsBikeHacks Mike Hopkins - Dream Ride: https://www.youtube.com/watch?v=Kn1dcZTSAzk Micayla Gatto: https://www.instagram.com/micaylagatto/ QBP: https://www.qbp.com/ Surly: https://surlybikes.com/ Salsa Fargo 32: https://www.salsacycles.com/collections/fargo-32 Unbound Gravel: https://www.unboundgravel.com/ Wanderosa: https://www.salsacycles.com/collections/wanderosa SENIQ on Second Nature: https://youtu.be/LUkiabROzdg BPC - Brand, Product, Content: Columbia Expedition Impossible: https://www.columbia.com/expedition-impossible.html Backcountry Slickrock Kit: https://backcountrycreator.tnu8.net/1G2WPB Wild Rye: https://wild-rye.com/ Shredly: https://shredly.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia #podcast #secondnature #outdoor #businesspodcast #outdoorpodcast #industry #athlete #business
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    1 時間 9 分
  • What Victoria's Secret Taught Two Founders About the Outdoor Industry

    What Victoria's Secret Taught Two Founders About the Outdoor Industry
    2026/07/31
    Tina and Madison started SENIQ after nearly a decade building careers at Victoria's Secret and Backcountry — and it turns out the most important lessons they carried into their brand came from a lingerie company, not an outdoor retailer. Growing up in a world where women sat on every leadership team and product innovation was the quarterback of the business shaped how they think about building SENIQ from the ground up. In this conversation, the co-founders of SENIQ walk through the full story — writing their business plan on a template they found online, moving into their parents' basements in Columbus, Ohio to launch, and trusting their gut to launch a ski collection six months in, despite every mentor telling them not to. They also get into how low-res iPhone content consistently outperformed expensive campaign shoots, why co-founders who disagree on everything make better brands, and how to figure out which voices to ignore when you're building something nobody has built before. Second Nature is proudly supported by: Halo: https://poweredbyhalo.com/ Popfly (for brands): https://popf.ly/secondnaturebrands Popfly (for creators): https://popf.ly/secondnaturecreators Show Notes: Tina Thompson: https://www.linkedin.com/in/valentinathompson/ Madison Hilson: https://www.linkedin.com/in/madison-hilson/ SENIQ: https://seniqbrand.com/ Backcountry: https://www.backcountry.com Business Plan Template: https://offers.hubspot.com/business-plan-template SENIQ Instagram: https://www.instagram.com/seniq Mattie Sims on Second Nature: https://www.youtube.com/watch?v=tJl441qcZLk BPC - Brand, Product, Content: Primally Pure Deodorant: https://primallypure.com/ Gorpgirls x Oboz: https://obozfootwear.com/pages/oboz-x-gorp-girls Never Slept - Nike Knicks Ad: https://www.instagram.com/reels/DZjR_dosb9x/ Dream Crazier - Nike Ad: https://www.youtube.com/watch?v=zWfX5jeF6k4 Garmin 970: https://backcountrycreator.tnu8.net/L0rY60 Detours With Valentina: https://valentinathompson.substack.com/ Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media Meet us on Slack: https://www.launchpass.com/second-nature Follow us on Instagram: https://www.instagram.com/secondnature.media Subscribe to our newsletter: https://www.secondnature.media Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia
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    1 時間 8 分
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