Jonathan Levitt is back on Second Nature for his second appearance, this time to dive deep into the world of partnerships. We almost titled this episode "You're Probably Doing Affiliate Marketing The Wrong Way" because Jonathan dropped an incredible amount of knowledge about best practices for structuring, onboarding and executing partnerships. His first podcast appearance is the most referenced conversation in our library, and we think this episode is going to be right up there.

Show Notes:

Why Most Affiliate Programs Stall: https://substack.com/home/post/p-170877180

For The Long Run Podcast: https://forthelong.run/

Long Run Labs: https://longrunlabs.substack.com/

Sponsorable: https://sponsorable.com/

Emily Holland: https://www.linkedin.com/in/emilylholland/

Superfiliate: https://www.superfiliate.com/

Shox (Jonathan's link): https://shokz.com/?utm_source=FTLR

Skratch (Jonathan's link): http://skratchlabs.com/ftlrpod

Ketone IQ (Jonathan's link): http://ketone.com/FTLR

Tifosi (Jonathan's link): https://tifosiopticsinc.pxf.io/4GWNnM

Eternal: https://eternal.co/

Wild Poppy Consulting: https://www.wildpoppycreativeco.com/

BPC - Brand, Product, Content:

PACT: https://pactoutdoors.com/

Road To The Trials (podcast): https://podcasts.apple.com/us/podcast/road-to-the-trials/id1468827005

Ozlo Sleep Buds: https://ozlosleep.com/products/sleepbuds

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Greg WIlliams joins the podcast this week to share his experience and perspective after working more than twenty years in the outdoor industry. Now President of Backbone Media, he's been able to see the growth of the industry, as well as support the careers of many of the people in it - both current employees as well as those who got their start at Backbone. With the long view of the highs and lows of the industry, Greg has plenty to share in this discussion, both where we've been - and what the future may hold.

Show Notes:

Greg Williams: https://www.linkedin.com/in/greg-williams-3ab5958/

Backbone Media: https://www.backbone.media/

Philadelphia Rock Gym: https://philarockgym.com/

Climbing Magazine: https://www.climbing.com/

Enormocast (Climbing Podcast): https://enormocast.com/

YETI - Camino Bag: https://www.yeti.com/bags/tote-bags/camino-35.html

Penn Newhard: https://www.linkedin.com/in/penn-newhard-b363755/

Nate Simmons: https://www.linkedin.com/in/nate-simmons-21a5846/

Range (Book): https://amzn.to/4g7bddD

Andy Ralston Article on Backbone's Blog: https://www.backbone.media/insights/why-leading-brands-come-to-backbone-for-marketing

BPC - Brand, Product, Content:

Rucking - 5.11: https://www.511tactical.com/

Hyperwear Weighted Vest: https://amzn.to/4mPaD74

Hard MTB League: https://www.hardmtbleague.com/

The Knowledge Podcast - Ryan Petersen: https://podcasts.apple.com/us/podcast/ryan-petersen-how-to-build-a-global-logistics-engine/id990149481?i=1000720673515

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Jeremy Dunn has forged his own path through the industry, working for storied brands like Rapha, Specialized and Smith Optics - but he's also created magazines and launched and built brands as an entrepreneur in the industry. In our conversation, we cover the lessons learned from both sides of his experience over the course of his career.

Show Notes:

Jeremy Dunn: https://www.linkedin.com/in/jeremyddunn/

Rapha: https://www.rapha.cc/

Rouleur Magazine: https://www.rouleur.cc/

Slate Olson: https://www.linkedin.com/in/slate-olson-bb21171/

Chris Froome: https://www.instagram.com/chrisfroome/

Smith Optics: https://www.smithoptics.com/

The Athletic: https://www.theathleticcommunity.com/

Julie Krasniak: https://www.linkedin.com/in/juliekrasniak/

Tracksmith: https://www.tracksmith.com/

Bandit: https://banditrunning.com/

Pas Normal: https://pasnormalstudios.com/

BPC - Brand, Product, Content:

Vollebak: https://vollebak.com/

Pelotan: https://pelotan.cc/

Rapha Films "Gravity": https://www.youtube.com/watch?v=FXjQZcc_D8E

Outdoor Brand Camp: https://www.outdoorbrandcamp.com

John John Florence x Rich Roll: https://www.richroll.com/podcast/john-john-florence-921/

How Long Gone Podcast: https://howlonggone.com/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia