Amie Engerbretson is a big mountain skier, director, producer, and so much more. We dig into the tension between being an athlete and having influence through content and social media. We get tactical and talk through proposals and project building, including the approach that athletes can take to develop and extend their careers - and how this approach is essentially a subsidized education for the athletes who choose to follow this path.

Show Notes:

Amie Engerbretson: https://www.instagram.com/amieski/

Seth Morrison: https://en.wikipedia.org/wiki/Seth_Morrison_(skier)

NST Ski: https://www.naturalselectiontour.com/nst-ski/

Norrøna: https://www.norrona.com/

Warren Miller: https://warrenmiller.com/

Teton Gravity Research (TGR): https://www.tetongravity.com/

The Art Of Confidence: https://www.youtube.com/watch?v=_6jsyRcWN_4

Michelle Parker - Originate Series: https://www.youtube.com/watch?v=gIdpL5sMRjM

The Hypocrite: https://www.youtube.com/watch?v=HGR34-SOIgg

Sweetgrass - Boots Over Brim: https://www.youtube.com/watch?v=atHhv9ydTH4

Blue Hour Film: https://www.youtube.com/watch?v=dm4CucsQTv8

Molly Armanino: https://www.instagram.com/mollyarmanino/

BPC - Brand, Product, Content:

Protect Our Winters: https://protectourwinters.org/

Erin Sprague on Second Nature: https://www.youtube.com/watch?v=c4SeYnjLmfY

Payson McElveen - Crossings NZ: https://www.osprey.com/stories/bike/crossings-new-zealand

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

Steve Holmberg joins the podcast to dive deeper into his presentation notes from TrailCon on the state of the trail running industry. We go beyond his talking points and dig into the details and direction for his top nine trends, including the future of athletes in the space.

Show Notes:

Steve Holmberg: https://www.linkedin.com/in/stephenholmberg/

Insight Accelerator: https://www.stephenholmberg.com/

Second Nature - Insights 101 Podcast: https://podcasts.apple.com/us/podcast/the-single-phrase-that-helps-brands-innovate/id1737242598?i=1000697637448

Rest Day Podcast (Dylan, Trappe, Corrine): https://podcasts.apple.com/us/podcast/rest-day-trail-running-tastemakers-shea-aquilano-to/id1492327668?i=1000712502533

BPC: Brand, Product, Content

Wild Rye: https://wild-rye.com/

Wild Rye on WeFunder: https://wefunder.com/wildrye

Mel Strong + Cassie Abel Webinar: https://www.eventbrite.com/e/investing-wefunder-webinar-with-cassie-abel-and-mel-strong-tickets-1431678140859

Wild Rye on Second Nature: https://podcasts.apple.com/us/podcast/the-past-present-and-future-of-wild-rye/id1737242598?i=1000691102663

Mel Strong on Second Nature: https://podcasts.apple.com/us/podcast/mel-strong-from-nike-to-next-ventures/id1737242598?i=1000679472198

High Fives Foundation: https://highfivesfoundation.org/

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

In 2015, Mario Fraioli launched The Morning Shakeout, a weekly newsletter about running and related topics. After recently completing 500 weeks of consecutive publishing, he's sharing his journey, experience and insights with us on the podcast. Mario talks about the balance between his coaching and content duties, as well as his ability to keep his plate clear of distractions to maintain focus.

Show Notes:

Mario Fraioli: https://mariofraioli.com/

The Morning Shakeout: https://themorningshakeout.substack.com/

Dave Pell - Next Draft: https://nextdraft.com/

John Muir Trail Film: https://www.youtube.com/watch?v=_-hu52WbXpI

The Morning Shakeout Podcast: https://themorningshakeout.com/category/the-morning-shakeout-podcast/

Semi-Rad: https://semi-rad.com/

Grand Slam Track: https://www.grandslamtrack.com/

Athlos: https://www.athlos.com/

T100: https://t100triathlon.com/

Shaun White Snow League: https://thesnowleague.com/

BPC - Brand, Product, Content:

Apple in China (book): https://amzn.to/4kTbXEW

Function Health: https://www.functionhealth.com/

TRTL Travel/Neck Pillow: https://amzn.to/443ULH1

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia