We hosted a Second Nature meetup with everyone at the Sea Otter Classic, and pulled a handful of friends up to the microphone to have conversations about everything happening in the industry and in their world at large.

Jeremy Dunn, Braydon Bringhurst, Eric Porter, Tom Austen, Rachel Fussell, Steve Blick and Yuri Hauswald joined Aaron on the stage to chat through the lessons they've learned and the things that they're working hard to accomplish in 2026.

A big thank you to Smith Optics for hosting the space for our community to meet up, and for all the brands who contributed to our "Sea Otter Survival Kit".

Show Notes:

Popfly For Brands: https://popf.ly/secondnaturebrands

Popfly For Creators: https://popf.ly/secondnaturecreators

Jeremy Dunn: https://www.linkedin.com/in/jeremyddunn/

Smith Optics: https://www.smithoptics.com

Braydon Bringhurst: https://www.instagram.com/braydonbringhurst/

HardMTB League: https://www.hardmtbleague.com/

Eric Porter: https://www.instagram.com/portermtb

PorterMTB on YouTube: https://www.youtube.com/portermtb

Tom Austen: https://www.linkedin.com/in/tomausten1/

Pelotan: https://usa.pelotan.cc/

Rachel Fussell: https://www.linkedin.com/in/rachel-m-fussell/

People For Bikes: https://www.peopleforbikes.org/

People For Bikes - Backyard Initiative: https://www.peopleforbikes.org/news/backyard-advocacy-toolkit

Steve Blick: https://www.linkedin.com/in/steve-blick/

Yuri Hauswald: https://www.instagram.com/yhauswald/

Yuri's Charity Ride: https://app.99pledges.com/fund/yurichasetherace/yuri-hauswald

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

What if bikes could transform cities, create economies, and solve problems nobody thought they were for?

We're joined today by Peter Abraham, one of the most connected strategic minds in the bike industry, just ahead of Sea Otter Classic. We cover a lot of ground: the state of the bike industry after a brutal few years, why e-bikes are reaching people the legacy brands never could, what London and Paris figured out about infrastructure that LA hasn't, and why Bentonville might be the most important proof of concept in outdoor sports right now.

Plus: the $21 million Scotland Mountain Bike Innovation Center, the LA Olympics bike infrastructure push, and why the brands at Sea Otter with just a tent and a couple of bikes on stands are leaving a lot on the table.

Show Notes:

Popfly for Brands: https://www.popfly.com?growsurf_campaign=jpeg2o&grsf=x4d7gg

Popfly for Creators: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss

Peter Abraham: https://www.linkedin.com/in/peterabraham2/

Sea Otter Classic: https://www.seaotterclassic.com/

Bicycle Leadership Conference: https://www.bicycleleadershipconference.org/

People For Bikes: https://www.peopleforbikes.org/

Modern Elder Academy: https://www.meawisdom.com/

The Algorithm (Book): https://amzn.to/41ROQTg

Rivian's e-Bike: https://ridealso.com/

Amsterdam, The Bike City: https://www.youtube.com/watch?v=DKbRL6Opifg

Abundance (Book): https://amzn.to/4caqpFt

Why Can't We Build Bike Lanes?: https://peterabraham.medium.com/why-cant-we-build-bike-lanes-1115b713a5cf

Festival Trail: https://www.festivaltrail.org

Runway Group: https://runwaynwa.com/

Scotland's MTB Innovation Center: https://www.singletracks.com/mtb-trails/thanks-to-a-21-million-investment-the-worlds-first-mtb-innovation-centre-is-breaking-ground-this-spring-in-scotland/

Atherton Bikes: https://www.athertonbikes.com/

BPC - Brand, Product, Content:

Bicycle Diaries (Book): https://amzn.to/4e48iDA

Barbarian Days (Book): https://amzn.to/4csxC4W

Levrack: https://www.levrack.com

Kitworks: https://alnk.to/hsyF2FO

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia

150 episodes. Two years. No shortage of stuff happening.

On this milestone bro pod, we take stock of where Second Nature has been — and where things are heading. Digging into what's actually changed in 2026: what we've removed, working with an executive coach, launching a live weekly show, and opening the first mountain bike retail store in Shenzhen, China. Plus a real conversation about the grind before the momentum, why the irons are finally heating up, and what it feels like when years of consistent work starts clicking into place.

Show Notes:

Popfly for Brands: https://www.popfly.com?growsurf_campaign=jpeg2o&grsf=x4d7gg

Popfly for Creators: https://www.popfly.com/creators?growsurf_campaign=wovvt7&grsf=3jh7ss

Second Nature's Catalog: https://www.youtube.com/@secondnaturemedia/videos

Dustin Klein Video: https://www.youtube.com/watch?v=VM0r0_R-cfk

Matt Lloyd-Thomas on SN: https://youtu.be/UFukxaniLMI

Christian Rawles on SN: https://youtu.be/EVPKsO0O8us

Christian Rawles: https://www.christianrawles.com/

Enneagram: https://www.eclecticenergies.com/enneagram/test

Super Rider: https://www.youtube.com/@superRiderTV

Freetrail Rest Day: https://podcasts.apple.com/us/podcast/the-freetrail-podcast-with-dylan-bowman/id1492327668

Trailcon: https://www.trailconference.com

Outside Interactive Revenue: https://www.adweek.com/media/outside-interactive-profit-transformation/

The Rebooting - Outside: https://podcasts.apple.com/us/podcast/inside-outsides-media-as-flywheel-strategy/id1595625177?i=1000755772587

BPC - Brand, Product, Content:

Thinking In Bets (Book): https://amzn.to/3QnzUK1

Speedland RXLDVL: https://www.runspeedland.com/products/rx-ldvl

Join us on LinkedIn: https://www.linkedin.com/company/second-nature-media

Meet us on Slack: https://www.launchpass.com/second-nature

Follow us on Instagram: https://www.instagram.com/secondnature.media

Subscribe to our newsletter: https://www.secondnature.media

Subscribe to the YouTube channel: https://www.youtube.com/@secondnaturemedia