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  • This is Second Chair
    2026/10/29

    Everyone says AI is changing legal marketing. On Second Chair, I show you what that looks like at your firm.

    I'm Guy Alvarez. I was a lawyer first, then ran a digital agency for law firms for 12 years, and now I work with law firm marketing, communications, and business development teams on using AI in the work they do every day. Each episode, someone in your seat walks through what they built, what they adapted, and what they're still figuring out. Some of it works, some of it doesn't, and we say so.

    Second Chair is where AI belongs. You stay first.

    Go deeper at innovaitionpartners.com or check out https://rainmakerstudio.ai/ for hands-on help putting this to work at your firm.

    Connect with Guy Alvarez: https://www.linkedin.com/in/guyalvarez

    Visit InnovAItion Partners: https://innovaitionpartners.com/



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