Season 1. Episode 43. Better Faster Cheaper Is Dead. Using AI to Drive Revenue
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Season 1. Episode 43. Better Faster Cheaper Is Dead. Using AI to Drive Revenue
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Most marketing teams are using AI to do the same work faster and cheaper. Jeff Pedowitz and Dr. Debbie Qaqish make the case that this is a trap. The future does not belong to the marketing organization that can use AI. It belongs to the one that uses AI to drive credible revenue.
In this episode, Jeff and Debbie move past prompting and basic content generation and lay out roughly ten concrete ways marketers can point AI directly at the revenue equation. They cover using AI to broker real alignment between sales and marketing, mining sales call transcripts to capture the true voice of the customer, pulling scattered reports into a single dashboard a CMO can actually talk to, building account-level and predictive scoring models that have not been touched in twenty years, and the emerging role of the marketer as an AI workflow architect. They close with agentic commerce and the comeback of in-person events, including a few ideas for AI at the booth that are equal parts useful and fun.
If your team is still treating AI as a productivity tool, this one is your push to open the throttle. Remember: today is the worst AI will ever be.